- "Great people with great ideas results in amazing things,"
and if that statement doesn't motivate you
I don't know what will, because that came from fifteen52
and they said it, now I'm saying it,
so that pretty much means that two people have said it
and I think that that makes it a quote
which you could use now for
any sort of thesis statement for college.
Maybe you can put it on your kitchen wall in the cursive.
You know, what I'm saying?
Because that's what you do, right?
But anyway, when it comes down to relationships,
usually with businesses, it comes together
because two people are like yo, let's do something.
So, I don't know, if we use humble
beginnings of Apple, right?
So, quick run down, Steve Jobs was a guy,
pretty much a computer genius and yet Steve Wozniack,
they pretty much combined forces in 1976
to create the beginnings of Apple.
But if Steve Jobs didn't have Mr. Wozniack,
you probably wouldn't have ended up seeing
that little Apple logo in the front
of everybody's very, very nice
mocha Starbucks lattes and things like that,
it just wouldn't be who it is today.
Without two people coming together
you wouldn't have the iPhone,
you wouldn't have the iPod,
you'd still be flipping that Nokia bad boy out.
Samsung would still be going strong
for like the 12 of us that like Samsung.
Which is good, but it's just not great.
When you look at other partnerships throughout the world
you always know that there is one person
that's usually at the helm
and then there's always a secondary person
that helped make those things happen.
You can take a look at any major entrepreneur right now,
like Elon Musk, and it'd be the same exact story.
Now, most of us know him as that mean,
threatening, flame throwing having Tesla guy
that somehow is super popular,
but apparently the company doesn't
make a whole ton of money.
It's a very weird relationship
but Elon Musk is a great person with a small team
behind him that made the first iterations of Tesla
and turned them into what it is today.
Without that team it just simply wouldn't be possible.
Now, the same thing can be said for wheel companies.
If you look way back in the day,
a lot of wheel companies all joined forces
to essentially make what would become
the aftermarket wheel community.
Taking it back to the 50's in Japan.
There really wasn't a whole lot of demand.
It resulted in a lot of people having to come together
to join forces to do what they wanted to do in the world.
But that's just it, the companies like Apple and Tesla
and whatever it is that you wanna kinda come together,
even if you look at our own companies
or your own companies, it started
with great people coming together
with great ideas to make amazing things happen.
And this is where it really comes to fruition.
Word of the day.
Fruition.
- [Low Pitched Narrator] Hold on.
- [High Pitched Narrator] Pause the video.
- [Low Pitched Narrator] What does fruition mean?
Fruition, the point at which a plan or project is realized.
- [High Pitched Narrator] All right, back to the video.
With a company like fifteen52
which is the automotive tuning world.
Now, you probably have heard of it
because diehard fans of Fitment Industries
way back in the day, which we love you by the way,
might recall a video that we did about a year ago
on the history of fifteen52.
I was outside, it was beautiful,
it was like the first sunny day of the year,
I had less hair on my head than I do now
and it was definitely not as poofy.
But it was still probably one of my favorite videos
because it had a ton of really cool history.
It's time to talk about a wheel brand
that you guys have requested, fifteen52.
But fifteen52 is a perfect example of
great people plus great ideas coming together
to make something a little bit different.
Essentially, with this case it was great wheels
that perfectly blend function and form.
Because function is use and form is looks.
And if you looked at fifteen52
they actually do both pretty, pretty well.
And I'll give you a couple examples
as to why they get to claim that mantle.
See it all started with two gentlemen
who go by the names of Matt Crooke and Randy.
Now Matt and Randy are very, very experienced
in the wheel industry, so naturally
the fifteen52 wheels cater to the performance enthusiasts
but they also wanted to make sure
that it had some looks in mind.
Because I don't know if you've actually seen
just strictly functional wheels
but they're actually not that beautiful to look at,
especially back in the day.
Randy worked for other big truck
and wheel companies before fifteen52.
And Matt and Randy were actually
pretty super close, super-duper,
fingers crossed, pinky swear friends.
I mean, they stumbled across each other
basically just working in the industry.
Sort of like, Steve Jobs and Steve Wozniak.
Look at that, we're bringing it back
to the beginning of the video.
- Oh my God!
Wow!
- Full circle.
So eventually they decided to combine forces
and started fifteen52 wheels
which began in the Porsche, VW, and Euro market.
The brand was originally launched by the former director of
Porsche Mortorsport North America, Joe Hoppen.
Now today you can find them on everything,
including Ford Focuses and Fiestas,
not just Porsche, parts and cars
and wheels and things like that.
Now, here's the thing with fifteen52
is because they have a lot of interesting stories.
If you go out to their website
you can see that they're partnered
with a lot of different awesome names.
Things like, Hoonagin.
Things like Jim Conna guy.
What's his name?
Ken Block.
You have Magnus Walker and everything in between.
Which, they all start with a really good story.
So let's give it a good example of Magnus Walker,
which is the old 911 guy.
You have to know who Magnus Walker is.
He's pretty much reminds you of
that cool rock-star looking guy
who would always manage to have the girl
that you had a crush on liking him
because he just has that weird thing about him.
I don't really know what it is.
But, now I'm not speaking from experience
because that'd just be really weird
but Magnus Walker is a name
that is immensely popular in the Porsche scene
and especially in the aftermarket automotive scene
of So-Cal and California as a whole.
Now, don't get me wrong, Magnus Walker's super cool.
Rock-star looks, millionaire, and bad Porsche collection.
But fifteen52 and Magnus didn't meet
because of a business convention.
They didn't necessarily meet
because their agent told them to.
They met because Magnus was cruising around the streets
of where Matt and a couple of the fifteen52 guys were
and just blaring his 911 up and and down the street.
So what ended up happening is the fifteen52 guys
just jumped in a car and tried to go find this guy
that was cruisin' around in his 911
and ended up stopping him to be able
to talk to him about his 911.
That 911 was Magnus Walker's 911
and after a few conversations they pretty much
just started to talk and become friends.
That's really all it was.
It wasn't a business proposition it was just like,
hey, you do cool car and we do cool car too.
So what ended up happening
is they ended up doing some business together
and so finally Magnus was like,
what if we made an old school Porsche wheel
and we could do something with it.
And they're like, yeah.
The relationship led to Magnus specific wheels being born.
It was great news for new and old school Porsche's
because it came out with the 52 Outlaw wheels.
And it all started just because of the fact
that they wanted to meet a guy that was well,
driving a fast car around on a street road.
I don't know what to tell you.
But that wasn't their only great idea
because they still have the relationship
with the person that a lot of people know and love
Ken Block, the Jim Conna guy,
the dude that jumps things over things,
the guy that like, you just wonder,
how many takes did it take for him to do what he did?
But the partnership actually happened naturally
because Matt and Randy were good friends
with Brian Scotto, who was the
Chief Creative Officer at Hoonigan,
and he knew Ken Block and so Ken was looking
for wheels to run because a lot of the stuff
that they were using at the time were breaking.
And we're not gonna toss out names
but it was some pretty high end wheels
that ended up breaking because Ken's driving
couldn't keep up with the wheels that were put on the car.
So Brian ended up doing the whole presentation
of the fifteen52 brand to Ken and Ken actually loved
the look of the wheels and he wanted them on his car.
Ended up renting the tarmacs
and the rest you would say is history.
But a lot of that actually just came
from the fact of connections and friends.
It was just the idea of bringing people together
to come up with a really cool idea.
And now if you look at Ken Block and the Jim Conna series
you always see to fifteen52 wheels everywhere.
Whether you look at Magnus Walker
and some of his inspiration into fifteen52
you will find that there is a touch
of Magnus Walker in all of those design wheels.
You can see it with almost every single person
that fifteen52 partners with for no other reason
than the fact that they partnered with them
because they're a cool car guy
and a lot of them have great ideas.
And fifteen52 is one of those brands,
probably one of the few brands,
that I would say still stays true
to it's actual roots of building things
and being a part of the community to real enthusiasts,
people that actually want to do something
and actually care about what it is that they're producing.
Now we're not paid to say that
because to be honest fifteen52 isn't a brand
that we talk a whole of a lot of.
But it's always great to hear these stories
because everybody loves a good story.
And if you go out to fifteen52
and you see how many companies
and people that they're partnered with
you'd actually probably ask yourself
a few questions as well as to how any of those happened
and it actually all just start it out
with the with the same thing.
Good people with good ideas
can make some truly incredible things happen.
And fifteen52 is a curator of making
those opportunities happen.
So it's exciting to see what they're up to this year,
and you'll probably see them come out
with a whole bunch of new stuff
going into 2019 and 2020.
If you have questions for fifteen52 drop 'em below
and we will ask them ourselves.
Because, why not?
Anyway, don't forget to subscribe.
I'm Alex from Fitment Industries.
You're watching Fitment Industries.
Don't forget to subscribe.
Wheels, tires, suspension, Fitment Industries at home.
And we have a second channel that we'll be doing
our wheel reviews, turn tables,
garage stuff, technical videos.
If you're a fan of the technical stuff,
we're gonna be making a second channel
because we don't want to bombard your feed
with other types of videos
and so we have this sort of stuff,
which is the super engaging stuff
which if you're not subscribed,
look at the cool stuff you're missing out on.
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And then you also have the technical stuff,
the stuff about the wheels, the tires,
match-ups things like that.
So, if you're interested in subscribing
to our other channel you can do so below,
the link is in the description
and of course we'll probably
put it somewhere up on the screen.
I'm Alex from Fitment Industries.
We will see you guys later.
Thank you so much and peace.