Since we launched Live On Purpose TV, I get questions sometimes about how to run
a successful YouTube channel. So, I brought in the expert. This is Nate
Woodbury, we're going to dive into that today. So Nate, you've been working with
me here at Live On Purpose TV. We've been doing this at the time of this recording
just a little over a year. -Yeah. -We started out... Do you remember how many
subscribers we had? -You had 235. -You know the exact number. I know it was
around 200. 235. You can go check to see how many subscribers we have today. It
has increased significantly. And so, I think arguably, we have a successful
YouTube channel. There's a couple of things that we've been doing here that I
thought maybe you could help to illuminate. Because you're the brains
behind this whole operation. -That's been fun. -How do we how do we create and run a
successful YouTube channel? Where would you tell people to start? -Well, the
viewers might notice that we're pretty consistent. Right from the beginning. We...
In November of last year. -2017, November. -We started launching 5
episodes per week and we really haven't skipped a beat. So it... -Right. -Takes a lot
of work to do that. But we've we've got some strategies that help us do that because
you're a busy guy. -Yeah. -You've got a lot that you're doing with your practice,
with your coaching, with being a part of the National Speakers Association, with
different charities and church and family. And yet you have a daily YouTube
channel. -And people have asked me before, Nate. "How do you find time every day to
shoot a video?" I don't. We're shooting episode 21 right
here, right now. -What time of day is it? -It's about 3:30 in the afternoon. -3:30 in
the afternoon. We started this... -Which we've got a pretty fast pace. -Yeah, we've
been doing this for a while. -Because we do this once a month. We get together
once a month and we shoot 21 episodes. That gives us an
to then send out to our editing team and they schedule it for for release 5
times a week. Monday through Friday. -And you'll notice
Paul really gives great content. It's very well prepared. So how
do we... How do we do that well? Of course, we do we do keyword research in advance
to find the questions that people are searching for online and we get a
lot of ideas from comments that you'll make below. And we take those ideasm we do
the keyword research and we create our list of the 21 episodes that we're going to
film for the you know in the coming few weeks. And then that how much time do you
take to prepare and outline? -So, I'm getting faster at it. -Okay. -It used to
take me a good 6 hours to prep one of our sets. Because I need to take all of
those titles that have come from the keyword research. And then I go into my
own experience and people that I know and things that I've learned through my
career and make an outline of the content that will actually support that
title. And that used to take me about 6 hours to prep 21 episodes.
I've whittled it down. I can get it... I can get it in about 2 hours now. -That's
awesome. I didn't know as that quick. 2 to 3 hours. Keep in mind. You know your
content. You know your content really well. -I've been practicing psychology for 25
years now. And that's longer than some of you have been on the planet. And
and you'll notice some of the topics, there's quite a variety here on the
channel. And that's not necessarily the best way to run a channel because it's a
little confusing. What is this channel about? Well, what it comes down to is that
Live On Purpose TV is about stuff that I've done through my career. So you'll
you'll see videos here about bedwetting. I don't do anything with bedwetting now
but I did a doctoral dissertation on that topic. So that information is up
here. This is the beauty of Technology, okay? That information is still here but
it's not helping anybody here if I can put it out there where you guys are, then
if you got an issue with bedwetting, you go to
my bedwetting videos, you're going to get some help. So, it's not just locked up in
my head, it's out there where it can help people. And that's why you see such a
variety. I spent 13 years doing child custody evaluations for the court. I
don't do that anymore. But I got some knowledge that can help you. So we put it
out in these videos. -So now, I want to kind of flip directions and talk about
you. If you've thought about starting your own YouTube channel, you've got
expertise up in your head, people around the world are searching for. They
just don't know that you exist, they don't know how to find you... -And it's not
helping them as long as it's locked in your own head. -So that's why we've
created this strategy and that's what we recommend that you could do as well is
find the questions that people are searching for around your area of
expertise. And you can create videos of a similar format and achieve similar
results that we've had on Live On Purpose TV. -So Nate, you mentioned
consistency. We've been doing this on a daily... Well, daily meaning 5 times a
week. -Right. -We've been doing this on a daily basis for over a year. All of our
videos are long-form videos. Meaning 10- ish minutes. Some are longer, some are a
little shorter. But you'll see that most of the videos are about that duration.
That's because it's important to grow the channel. You need to have eyeballs on
your videos for longer time. -Yeah. So, we're playing with 2 different
strategies, mainly. We've got a search strategy, that's why we do a lot of
keyword research. But we also want to impress the YouTube algorithm. You know, a
whole bunch of formulas and equations that choose which videos it's going to
suggest to other viewers. And so by having consistency, that feeds into
those equations. By having that consistency for 4 months, there's some
magic starts to happen and we've seen some spikes. There's a lot of things that
we can look at the analytics. The YouTube provides a lot of data and saying, "Ooh,
this video has really good watch time or average view duration. But we can look at
the click-through rate and think that's... We need a better thumbnail."
And so we'll tweak that and you can see it see it get better results. So, those
are really the 2 strategies that we go after on purpose is the keyword research
and to impress the algorithm so that we can get suggestion. -This all begs the
question, Nate. Why? -Yeah. -Why did this... The number one reason I already shared with
you... And I am so honest and sincere about this.
It's about getting information that's locked in here out to where it can
actually help people. And that gives me a lot of personal fulfillment. It's a
meaningful thing for me to do. It makes me feel like, "Okay. Well, my career has
been worth something." So, there's all of that." And that's probably the
driving factor. -To comment on that... I mean, some things that... I've heard some
feedback about people who you've impacted through YouTube. The people that
have been on the verge of suicide. -Yes. Or a mother on the opposite side of the
planet that was having struggle with parenting. And so, there's
some really neat amazing things that happen because of this channel. -That
lights me up. And thank you for you viewers who have shared what the impact
has been. That's really the paycheck for me. Now, it also has served to generate
leads for other aspects of my business. So, you'll notice on some of the videos, I
mentioned finallydry.info. -Mmm-hmm/ -That's a little website that I set up to
offer an e-book for bedwetting. And we're selling those pretty much every
week. For people who actually need that information. Only 10 bucks. And they can
get help from watching the video. You've heard me mention Parenting Power-Up.
com. I set that up specifically to provide additional services for those
parents who are attracted to our channel from the videos. And it gives them more
resources to be a conscious parent. -We've had a lot of activity around
parenting videos like, "How to get your kids to listen without yelling?" It's one of the
most popular videos. -Right, yeah. -And so those videos, grab a lot of
attention for people who are interested in those parenting topics and that's
where we send them over to the Parenting Power-Up, yeah. -And then more recently,
I've been focusing more on coaching coaches. And this channel has given me a
really neat resource to do that. Not only to attract people who are interested to
get into my coaching certification program. But also, I've been able to
feature some of my licensees here on the channel. Which gives them more exposure,
it gives you an introduction to another resource. So it's been really neat that
way to start to magnify the impact of the channel. Now, you've worked with a
lot of other chat house too. This isn't your only show. -Right, I manage...
-In fact, I appeared on your show recently. -Yeah. Yeah, I currently manage 9 daily
YouTube channels. -Yeah. -Which I've got a big team to
support me in doing that they do a fantastic job. Just to give you an idea. I
mean, that the real potential on YouTube is it's great from the advertising point
of view. But when you compare it to a channel that's backed by a business, the
ad revenue is really small compared to you know, what you the revenue you can
actually generate in your business when it's the lead generation tool. -Right. -You
know, we've got channels that are generating multiple 7 figures per
year from just from the leads coming from YouTube. -So, it's for their business
outside of YouTube. -Exactly. -Yeah. -I wasn't sure when we started this video what
direction we would go but I knew it would be a good conversation because
we've had such a great experience. If you want to see more of what Nate's doing,
Nate Woodbury and you can to his channel right here too.