- I'm gonna open up this video with a question.
What do you struggle with the most
as a content creator in 2022?
I'm gonna share with you what I struggle with
and maybe you struggle with this.
I have to go and make content for YouTube
which is horizontal
and then I gotta go make additional content
for TikTok and Instagram that is vertical.
And then when I shoot something that's really amazing
that's horizontal, and I'm like,
"Oh, let's turn this into a TikTok or Instagram."
Then when I go to crop it for vertical it looks like trash.
(duck quacks)
Like this would be an example right now.
Now, I'm so zoomed in on my face
you're like, "What is even happening?
Where is he?
What is going on?"
It's because you don't have enough room to crop.
And I also feel the remaining anxiety
of trying to be everywhere all the time
for all of these platforms.
(flames crackling)
So this year, we started doing a lot of skits,
and if you've watched any of the most recent YouTube videos,
you'll see that there's actually a skit
at the beginning of that video
that can also be repurposed for Instagram and TikTok.
But the issue is,
that when we tried to cut the vertical content
it just didn't look good,
so we would have to shoot the skits twice.
And sometimes we would get better performances
when it was horizontal than we would get it vertical,
so it was kind of annoying.
And we had to edit those things two times.
There's twice as much work
so we can post on all the platforms.
So then we came up with this brilliant solution.
We're like, "You know what?
Let's shoot with two cameras,
one that's shooting vertical,
and another one that's shooting horizontal,
and then we'll sync them in post,
and then that's a quick, easy fix.
But it still required a lot of data management
and editing time.
And then, praise the worlds and all the camera gods,
(angels singing)
there was a solution.
Now, if you guys don't know, we shoot Lumix now,
and I was playing around with the menu system
and I was like, "Ooh, this camera shoots anamorphic."
And I was like, "Wait a second,
anamorphic allows me to shoot four by three,
and four by three on the Lumix S5 is 3328 by 2496.
And when you shoot 16 by nine on that exact same camera
it's actually 3840 by 2160.
So yes, you're losing a little bit
of that horizontal resolution
but what you're gaining in return is vertical resolution
which means that you have more room
for cropping and post-production for social media in 2022.
This is by far the best hack for shooting
I've ever come across.
In terms of our workflow,
this is actually a game changer,
and I don't like to throw that word around a lot.
"Oh, this is a game-changing feature.
Look, it turns on."
No, this feature is so important for our workflow,
having the ability to make horizontal content
that can easily be vertical content,
is so important to our brand.
And that's only the Lumix S5.
If you're actually using the Lumix GH6,
it allows you to shoot in 5.8K anamorphic four by three,
which gives you the resolution of 5760 by 4320.
That is so much room in post production
that it gives you the flexibility
to create literally almost any single export format
that you want for any social media, now or in the future.
So this is a skit that we just posted on the last video
where we used this four by three workflow.
So here is the final clip that we shot.
Here it is in four by three,
and now here's the cropping for 16 by nine
and now here is the cropping for nine by 16
and here's additional cropping for four by five
and one by one for any other format
that you need to create.
I don't know who's making one by ones anymore.
Like it's definitely not 2018 on Instagram.
I know that we can complain
about having to be everywhere all the time
on all the different platforms
but you can't deny the importance of showing up
on all of those platforms.
If having the ability to repurpose content
means that you get to show up more often
you're gonna increase your chances of growing audience.
But most importantly, I think it's really easy
to not get motivated in this space
when things don't do well.
But if you have one video clip
and you're able to post that to all the platforms
there's a good chance that you'll see success
at least on one of those platforms from that
and that will keep you motivated to keep creating.
I go through this whole motivation boost all the time.
For example, that skit that you just saw in this video,
when I posted that to YouTube it only got 5,000 views,
but when I posted it to Instagram and TikTok,
within the first few hours, I got a total of 400,000 views.
That gets me excited to keep creating more content
in the future.
If you guys wanna play around with the four by three files
I will leave a link in the description
to the raw clips so that you can make your own edits.
I would love to see your take on the edit of this skit.
Ultimately, at the end of the day,
even if you don't repurpose your work
for TikTok or Instagram or whatever you wanna be doing,
at least you have more space to crop in post production.
For example, look, I can go up here,
I can go down here.
I have so much room for cropping in post
or reframing in post
and that is such a valuable thing too.
So now that you've figured out
how to crush vertical content,
I'm gonna leave some tips
so that you can grow quickly on Instagram, right here.