Okay, now that you have that video that you really want to promote and get more video
views but you donít know how to do it.
Well today, Iím going to show you six things that are super easy to get those video views
on YouTube.
Iím probably safe to say that you're probably not going to have that next viral hit on YouTube.
Thatís okay.
You truly want to just get as many views as you possibly can for your video and Iím going
to tell you three fundamental principles in getting those views and then after that Iím
going to show you the six steps.
Okay, number one fundamental principle.
You need to have people find the video then, they need to view it and they need to share
it.
Now thatís pretty simple, right?
Well, guess what?
People struggle with that all the time.
Now Iím going to give you the steps that you need to do to accomplish these three principles
and you can be successful in marketing that video.
Okay, are you ready to get those video views?
Well the first thing that you need to do is step #1.
Search for the best title to use for your video.
Let me show you an example of this.
Iím going to go and find a random video, "How To Make..." and Iím just going to just
look at something random here.
Hey, a paper Ninja star!
I always wanted to know how to do that.
Holy cow it is has 7 million views in 3 years!
That is crazy!
Now, what weíll want to do is, how does this actually show up in google.
So letís go ahead to Google.
And letís go ahead and search for that.
And look, itís the number one result and go from there.
And so what we want to do is find out how many people are actually searching for this
phrase, ìHow to Make a Paper Ninja Starî and to do that, we go to the Google Adwords,
Keyword Tool.
And you can see in the link below in the description where thatís at.
We are going to put our phrase in there and we are going to go ahead and hit search.
Now, weíre able to see that there is 18,100 people globally that are looking for that
search phrase.
Now letís see the exact match.
This is a very important thing to do.
Thereís only 8,100 people doing that.
Now thereís two things I always do.
I always look in keyword ideas because there might be another keyword idea that will get
more video views than what we have, but this is looking really good.
And the Second thing that I always do is use Google insights for search.
This tells me the demographics, where the search is coming from.
So letís go ahead and do that.
And I want to see where the search is coming from so weíll go ahead and hit the last 90
days and you can see thatís itís all up and down, up and down, up and down.
And then it drops off.
So letís see why it dropped off.
On December 23rd, thereís only 5900 people that search for that term that day.
But then it drops to nothing because of the Christmas break.
December 25th to January 2nd when people started school again.
And it starts to go back up.
The crazy thing about it is we know what type of people that are actually watching this.
Itís the kids in school.
They do not, during their Christmas breaks, search for it because their not bored.
They are probably in class searching on their phone.
Okay, now we are going to move on to Step #2.
Making a great description.
Now weíll go ahead and go back to our example here and this guy does a fairly decent job
of a description.
The first thing that I would recommend to all my clients is to have a call to action.
The call to action should be at the top.
This call to action will be seen in Google.
So itís very important that we have that URL or whatever it may be thatís there.
The next thing that we want to do is to make sure that the key phrase is in the description.
Very important to do that.
And it should be a little closer to the top, maybe one other time during middle and one
at the end.
But donít spam this.
Please donít spam.
You want to keep it real.
Make it like a Blog post, make it really interesting for your readers.
Now let me show you an example from one of my clients.
Here is ThePianoGuys.
Great, great clients and they're very smart, they're really talented.
You need to check out their video and subscribe to their channel.
You can see that they have the call to action for their Lord of The Rings/The Hobbit video.
They have different calls to actions and then they talk about the behind the stories.
Look guys, this is a blog post.
Itís so cool.
Now the cool thing is.
You notice right here, is they actually put the time stamp in there by just putting the
zero and then colon and then the number of where it is or 1 minute 48 seconds into it
and the video will automatically jump to that point in the video.
Now Step #3.
We want to transcribe that video.
Very important to do this.
So the first thing we are going to do is click on video manager in our channel.
Go ahead and select the video that we want to put that transcription in.
Very, very important to come up here to the top and hit captions and this is really, really
cool.
This is where you can actually upload the transcription.
And if you do not put a transcription here, YouTube has itís own transcription way to
bring in closed caption and it is horrible, so you want to transcribe your own video.
And I just did a text file and uploaded it.
Itís very simple.
You can just go to your desktop and do that.
And then once itís done, you can go ahead and click on the video and you can see that
it now brings the transcription in as he talks and itís that closed captioning.
This is very important for search.
And also this is a great technique if you go ahead and use that transcription, if your
having a hard time coming up with ideas, for your description, go ahead and use the transcription
in the description.
Very powerful, especially for Google.
Step #4 is to customize that thumbnail, baby!
You know itís important to get the right image because that image will cause people
to click.
Now if you donít know how to customize the thumbnail then look in the description below
and I actually have a link to a video that I created and I show you from start to finish
on how to customize that thumbnail.
But this is what pulls people in, a title and the image is what pulls people in.
Thereís some great thumbnails out there and next time that you go on YouTube, look how
your eyes get pulled in to certain thumbnail images and youíll see how to customize that
thumbnail.
Step #5.
Putting in those annotations.
Now, annotations are really easy, to know how to do that, look in the description below
and you can see a video of how I show you to put an annotation in the video.
But what an annotation is, is basically just some text that takes you somewhere or is just
text that pops up.
And so here he is, he shows another video of how to make a double sided Ninja star.
You can click on that and it will actually take you to another video.
Increasing his views on his other video.
Because this is a hot video for him.
And maybe he wants to get more traffic to that so he puts an annotation in and gets
people to engage there.
Another last step and this guy does not do that, and so if he was my client, I would
tell him, he needs to do this.
At the end of the video you want to be able to have a place where you can showcase some
videos and do something funny here or whatever and have your subscribe link.
This gets subscribers on that YouTube Channel.
The more subscribers that you have the more video views you have.
Because once you introduce people get notified that there is a video out and the views go
up.
It just gets easier and easier to get those views.
Now the last step is the most important step.
Step #6.
Have great content that will engage the viewer.
This is extremely important and it doesnít matter what time of video it is that youíre
doing, if itís music, what we want to do is to have it be stunning music with great
videography, or if itís an informational video, we want to make sure it has great information
thatís there.
What we want to do is to get people to engage, give thumbs up, thumbs down, to share also
to comment.
And the great thing is once you have a great video that has great content, it doesnít
matter what it is, it will appeal to a certain market and that market will share that video
because itís good.
And when itís good, youíll get those video views.
Now I covered those 6 simple steps that you can do to get more video views and if youíll
do it, you will get more views.
But if youíre really serious about getting a lot of views on that video, Iíve personally
put together a special 30 minute free video that you really need to watch.
Now in that video, I cover advanced video ranking strategies, how to get your video
found on Google, and other search engines, even how to convert that video into dollars
making you money on YouTube.
Click the link below and get your free access to that 30 minute free video.
After doing that training, I need to take a break.
I got my piece of paper.
I wonder what I am going to do with that piece of paper.
hmmm, I wonder what I am going to do...
I am Ninja!