Hi, I'm back.
And I'm here today to fix something that drives me completely crazy.
And I bet I'm not alone.
I'm talking about the way the wireless industry treats Boomers and beyond.
I'm sure you've seen it--
the belittling, the condescending offers, and not to mention the way
they jack up prices on them.
It's absolute bullshit and degrading at the highest level.
This generation deserves a little respect.
I mean, they invented the whole damn wireless industry to begin with.
Boomers are the most loyal, long-term wireless customers in the world.
Why are they being patronized by the carriers?
Seriously, it feels a little something like this.
Did you see Madeline's post?
Yes.
Tired of squinting and struggling with smart alec phone when all you want
is big buttons?
Uh, no.
We love our phones.
Now, get everything you could possibly want in a phone made just for you.
Big buttons!
Phone calls, wow!
Confused by these new-fangled words like data, social media, and streaming?
Uh, not really.
We're always streaming and using data.
Now you don't have to worry about that pesky data!
What about Facebook?
You're too old to even know what that is.
Um, I don't think you know us very well.
This is total bull [BLEEP].
How ridiculous is that?
AT&T's Senior Nation plan, I swear to you, that's what they call it,
Senior Nation for 65 and up.
Even more insulting is what it includes--
200 anytime minutes, and 500 night and weekend minutes.
That's it.
Senior Nation doesn't even include data.
I couldn't make this shit up.
Remember counting your minutes?
Remember when that was a thing?
At AT&T, it still is.
The carriers assume Boomers are a bunch of old people stuck
in the past who can't figure out how the internet works.
Newsflash, carriers!
Boomers invented the internet.
Want to check a map on a trip or stream music while out for a run?
AT&T's answer is, sorry, you're too old for that.
And then there's this.
What is this?
Don't get me wrong.
These things may work for some.
But the industry markets these like they are
the answer for an entire generation.
And they're not.
Most of the Boomer generation loves texting, Face Timing, and Facebooking.
Boomers and beyond say that the smartphone is the number one way
they connect with family and friends.
It's so ridiculously patronizing, it just pisses me off.
I haven't even gotten to the best part, the pricing.
They gouge the crap out of Boomers the second the kids
are gone with no choice.
Families on Verizon could see the cost per line jump nearly 60%
when the kids move off the family plan.
And it's not a lot better for families on AT&T.
Weren't the carriers taught to respect their elders?
Instead, they patronize and monetize them, kind of like this.
Oh!
[LAUGHS]
Check this out.
Oh, yeah.
All the kids grown up and out of the house?
Uh, yeah.
Why?
Well, I have some terrible news for you.
The bill for your family will go up not 30%, not 40%, not 50%, but up to 60%.
60%?
But wait, there's more.
Taxes and fees added to your bill so you're
paying way more than you thought.
This is ridiculous.
[SCOFFS] We're switching to T-Mobile.
Wait!
Come back!
Don't leave!
Remember when we were your only option?
Come back!
Feel familiar?
Today we're going to make it right.
We're going to show this industry how to give Boomers and beyond the wireless
they deserve.
We're introducing T-Mobile ONE Unlimited 55.
It's just $60 for two lines of T-Mobile ONE for those 55 and over.
Taxes and fees included, with unlimited everything and other Uncarrier perks,
all on the nation's best unlimited network.
One line is just $50, and the second only $10 when you have autopay on.
Unlimited 55 is such a sweet deal, we're actually checking IDs.
Now, this is not a small problem we're solving here.
There are over 93 million people over 55 in the United States.
And surprise, the vast majority have a smartphone.
And that number keeps going up.
In fact, this group is one of the fastest growing in the country in terms
of smartphone ownership.
Over just the past year, the time Boomers spent on their smartphones
has nearly doubled, jumping from 80 to about 150 minutes a day.
That's nearly the same amount as mobile-obsessed Millennials.
But of course, the carriers just see a lot of old folks
to patronize and monetize because the carriers happened to be the only choice
when they first got their phones.
And mostly because of that, 81% of post-paid customers 55 and up
are still with AT&T and Verizon.
But today, there's choice.
There's a better option to the old carriers.
That's why this move is also a great opportunity for T-Mobile, a chance
to bring the Uncarrier revolution to more people who are locked
up and neglected by the carriers.
Just 8% of post-paid customers 55-plus use T-Mobile.
Talk about massive upside.
This all kicks off on August 9th at participating T-Mobile stores.
You can get more information online at T-Mobile.com/unliminted55.
Unlimited It's time to forget the carrier's crazy costs
and second class wireless experience.
It's time for the mobile generation to get
the wireless experience they deserve.
And we won't stop.