- Hey, my name is Russell Brunson, and we need to talk about
something really important, and no, not the fact that
some guy dressed up as Batman's hanging out over my shoulder
His name's actually Jim Edwards.
He thinks he's Batman; don't tell people.
But really quick, I've been watching a bunch of videos
on YouTube today about how many people make $100 in a day,
and most of them were so bad, it was painful,
and I thought if you're watching this,
trying to figure things out, you need to learn some basics
fundamentals about marketing and business.
And so, my buddy Jim and I, his name's Jim, not Batman,
we made really cool video.
It's gonna show you how to make a hundred bucks in a day.
I hope you enjoy it, and really quick, before you jump in
to this interview, there's a button below where you can
subscribe to our channel, make sure you click on that.
That way, we get more really cool videos like this,
where me and Batman are making cool funnels,
showing you how to build your company and grow it
to at least a hundred buck a day.
- So what are we doing today, Russell?
- So today, we are gonna build some funnels,
and um, kind of like, um, I think I'll tell a little bit
what happens, did you guys see yesterday,
we launched 30days.com?
- I did!
- Its like, its like-
- I'm coveting the hard copy of that book.
- Its thirtydays.com.
We had 30 two comma club members,
basically map out a 30 day blueprint.
If they were to lose everything today,
what would they do on day 1, day 2, day 3,
they map out the whole thing,
so this is what the book looks like.
- Dangggg.
- Its actually, this is half the book,
the real, this was the sample print,
the final one will be this fat though, its 550 pages,
oh goodness, and you open it up, and its got everybody's
30 day plan, like here's Trey Wellins,
like what would I do day number one?
I would do this, and he's like day number one I'd do this,
then day number two, I would do this,
then day number three, and he goes through all thirty days.
What he would do, he'd go from zero to hero
if all he had left was a ClickFunnels account.
Then you got the next person, the next person, and anyway,
hard bound is gonna be amazing, so
So that's 30 days, right now its going live,
well yesterday, its been selling like crazy.
We have tons of affiliated, we have a big affiliate contest,
we're paying out 100% commission,
so the upsell basically is $100
to join the one funnel way challenge.
Where me, and Steven Larson, and Julie
are gonna be yelling at you, and pushing you,
and forcing you to get your funnel done.
It's gonna be awesome.
It's a hundred bucks, and then you get the hard bound book,
but we're paying affiliates 100% of the commission,
so I get paid nothing on it.
We're just doing it 'cause we wanna serve people,
so that means there's a huge opportunity for everyone
listening to be an affiliate, and make a crap ton of money
by saving your friends and giving them the ability
to change the world.
- So what we're gonna do is show you how using the power
of ClickFunnels and funnel scripts,
you can create what is, it amounts to your
affiliate bridge page that you can use
to create your own unique offer to go along with
this offer as an affiliate so that you can
just not be another me too offer, but create your own value,
add value to it, and combine it with the value that Russell
just described to you and its just gonna be this giant value
lollapalooza and its gonna be amazing.
So Russell, one other thing that we wanna tell people,
is by doing this one of the cool things,
is that they're gonna be able to cannibalize,
excuse me model, hack, some of the copy that
you've already done, so this actually couldn't
be any simpler, what we're gonna show them, how they can do.
This is awesome
- This is awesome, and actually this is the first
sales letter I've written in a long time,
I wrote most of the sales letter.
Karen tag teamed along with me,
and she did the episodes on some app,
but the home page, I'm really proud of it, so just saying.
- Most people think that if you have to create an email,
if you have to create a sales page,
if you have to create ads, you have to create teasers,
all this different stuff that each one of those is a
separate thing that has to be created individually.
Well, when we talk about cannibalizing copy,
or hacking copy, basically Russell's
already done all the heavy lifting,
and unless he loses his mind in the next 24 hours,
he doesn't care if you hack his copy that he already wrote,
because you're gonna use it to sell his product,
so any headlines you need, any bullets you need,
anything you need, other than your own spin,
and your own bonus, are already done for you.
You can just model what Russell's already doing.
- [Russell] We already did all the hard work.
We killed ourselves on this page,
it's converting insanely well too so you know it works too.
- Right so your job as an affiliate is to get people
over to this page as fast as you can in a way
that has them set up to want to sign up,
that's the whole point of doing an affiliate bridge page.
So in my mind, I don't know if you wanna draw this out,
to just kinda show people what you think,
what you think you would wanna do,
but if you were an affiliate promoting this page, Russell,
what do you envision your page, your bridge page,
would look like, just keeping it as simple as possible?
- [Russell] Okay, I'm gonna open a paintbrush here,
and I'll doodle it here, so here over here, is the 30 days
page that you are promoting.
- Right.
- [Russell] If you don't have an affiliate link,
it's very easy to get one.
All you do is go to 30days.com,
and in the very top here there's a button
that says affiliates, you click on this button right here,
and then you can join our affiliate program.
Oh, we need to put our video here for the affiliates
- But if you're already a ClickFunnels affiliate,
you can go into your regular ClickFunnel affiliate account
and grab your link there.
- [Russell] Yes, very true, for every affiliate,
the link is there.
Alright so then what we have to do basically, like Jim said
we've already done all the hard work, the copy stuffs here,
so you're looking at this, and okay, I'm always thinking
about when I'm an affiliate, what's the offer?
So we already know that I created a really good offer,
but now you're competing against any other affiliate
you want to, so what's the, how can you make
this offer even better?
What can you do on top of it?
So you come back and you build a bridge page.
There's a couple way to do bridge pages,
you opted and do bridge page or just straight bridge page.
- On this one, honestly, I would just
do straight bridge page, I know that you talk about,
you wanna build the list and stuff,
but in this one it just feels like to me I don't know.
You could do it either way, but my thought was just
to do straight up just bridge right to it.
- Okay, cool, so heres the Facebook ad over here, right?
Then you're dragging from Facebook app
over to your bridge page.
So your bridge page is basically like,
its a really simple thing, that I'm basically trying
to figure out or tell them what it is,
so here's the hook right.
I've already told you that the hook is
what if you were suddenly to lose everything?
So for you id be like how does this tie back into my world,
my life, and so, some of you guys are at like at a spot
where this is your reality, like I just did lose everything,
I'm completely bankrupt, I'm broke, whatever,
and so maybe its you saying I'm gonna be a reporter,
I'm gonna go on this journey with you
and say look guys there's this things like you said
you can half the stuff so they take Russell's headline
and bring it over here.
You suddenly lose everything... what would you do?
So you model my headline.
- I wouldn't model the headline, I'd steal that headline,
and just put it at the top of the freakin' page.
- [Russell] And then I have a video here, talking about
like bridging the gap, so we call this a bridge page
cause you're bridging the gap, right?
Just like hey, Russell Brunson, you may have heard of him
before he owns this big thing called ClickFunnel, it's
really cool, in fact recently he was number 76 on the 500,
sorry I just happen to have it sitting on my desk,
for ClickFunnels, he's been helping people build
all these funnels,
Where's the, is this the camera right here?
- Oh, so we can tell people that now?
- [Russell] I think so, yeah.
- Okay.
- Its in the news stands.
- [Male] Are we 76?
- 70 something, anywho, so there is, they're killing it,
and tons of people making money inside funnels,
and I've always wanted to, but I've always struggled,
so I went and got these 30 day plans, its awesome,
all of these people are like
step by step with you for 30 days,
they're giving the whole thing away for free,
and so what I want you to do,
is I want you to go sign up for it, to get it for free
through my special secret link,
and when you do you get signed up.
But the coolest thing is on the next page after you sign up,
they have this special offer where you pay a hundred bucks,
and when you do, you get to be part of this challenge
called the one funnel away challenge,
plus you get this book and a whole bunch of other things,
its amazing so what I'm doing is giving away special offers
, so if you join the one funnel challenge through my link,
I'm gonna give you, not only will you get all the stuff
Russell promised you, oops made my little stacks slide,
you're also gonna get, what value can you add?
I'm gonna do a secret Facebook group, where me
and all the people who sign up through me are go together
and were gonna hold each other accountable
and were gonna do daily calls
throughout the challenge and make sure we do it.
And number 2, I'm gonna go funnel hack
20 cool funnels and blah blah blah.
And number 3, I'm gonna, and you're just gonna make
a special offer, why someone should buy from you versus
everybody else, and then you gotta link
to send them over to your affiliate
and sign them up for the program.
- And that's it.
- That's it in a nutshell.
- So I would create a super simple one,
lets actually, I sent you the link, I used,
I'll show it here, we're using the who, what, why, how
script, I filled it out, not for my product,
but for Russell's product.
And its actually set here as a preset for
the funnel scripts users can just load it all,
and whack the button, and then what I did was,
it's not a physical so I used the
digital product offer one, and I went through,
and I kinda edited it so this was my first draft,
and then I recorded it and actually just sent Russell
the YouTube link of the recording that
I did this morning for it, so rather than me reading it
to you twice, once he gets the page kinda done,
he can throw that in there, and he can throw it in the page
and he can see it, but I mean everything else,
yes we use the power of funnel scripts for this,
but Russell already did all the heavy lifting.
That's the big thing I wanna get across here, is that the,
all the sales copies are already done, all you gotta do
is just figure out what you're gonna do
to just sweeten the deal,
and then tell the people to go click over on the link.
That's one of the reasons I was saying that we oughta do,
do it just as, not even doing it to make them opt it,
because that's like the simplest,
lowest common denominator thing.
I mean this, what were showing you here,
literally, you could have done in 20 minutes, 30 minutes.
- I literally basically just modeled the headline,
because hey, it probably already worked.
Now I'm gonna talk about what my special offer,
did you make a special offer in your video, Jim?
- Yeah, I did actually and what I said was that I would
give them what I would do in 30 days, cause
- When you join 30 days today, for free,
I'm gonna give you my 30 day blueprint.
How's it look?
- I think it looks cool.
- 30 Days bridge page, oh actually, I know one thing
I'm gonna do, I'm gonna come here, and if you click
on the button here, heres a cool
little secret thing for you guys.
When you have heat maps on your stuff,
people click on images like crazy,
and so what I do a lot of times, we have our buttons
here that do something right, so the button will continue to
my foot link, like I'll make the images do the same thing,
we get them, do I need to get them?
How am I gonna contact them, so I need to like step 1.
Go and do the free thing.
- Yeah, and then like step 1 sign up here.
Step 2, and I would have it pop in a new window.
And step 2 would be send me, what I said in the video,
was forward me your confirmation email when you sign up,
and then I'll get you my case study.
So in effect, what I'm doing is I only wanna get
the emails of the people who actually sign up.
- How's that look?
- It looks good, and if you really wanted to be lazy,
you could have your bonus be on an autoresponder,
and 90% of the people are just gonna be totally honest,
and they're just forward the thing to you,
and you don't even have to have your team do it,
the autoresponder will do it.
So on the buttons and stuff, you know,
that should say continue to step 1, shouldn't it?
Step 1, sign up here, that continues to
- Sign up for 30days.com, right?
- Yeah.
- You guys, that was like the easiest thing ever,
and this thing is super profitable for everybody so
- Its smoking cool, I need you to share that with me,
so I can just use it.
I'm just gonna put my affiliate link in it,
and I'm done bro, I'm finished.
- So everyone who, if this is your first time on Funnel,
Friday's, if you go to funnelfridays.com, you get this plus
all other 49 episodes, this is our 50th episode,
for those who are first timers there,
and then also for almost every funnel we build,
we give you a share of funneling so later today,
if you go to funnelfridays.com,
this episode will be the share funnel link,
so I'm gonna get it right now, and Nick post in there,
and then you guys can click on this,
and now you've got your own share funnel for this contest,
and you can start promoting it to your friends, your family,
run ads to it, and change the world.
- And switch out the video instead of promising everybody
my bonus.
- Yes, definitely switch out the video,
and there we go.
- Great job buddy, I mean this really, I know in the cool
intro video that y'all made sometimes we do it,
and sometimes we don't, but we did it today man.
That thing looks good.
- In less than 24 hours, this funnel's produced
over a quarter million bucks,
and most of that is going back towards affiliates.
We're well over six figure affiliate commissions
in less than 24 hours, so this is an opportunity
for you guys, like if you jump on this like
some of you guys, this will pay for your car payment,
your rent, your house payment, your mortgage,
you can do some cool stuff with this.
Alright man, well thanks for building today.
I had a good time.
- Good job.
- And hopefully this helps you guys to sell
some more in 30 days, cover your mortgage, cover your rent,
and have some fun with it, and yeah.
- Happy 50th!
- Happy 50th anniversary, Jim.
(laughs)
- Bye everybody, alright see you guys.
Bye everybody.
Hey this is Russell again, I hope you enjoyed
watching this video with me and Batman, I mean Jim,
he's not Batman, I'm Batman, just kidding, take 2.
I'm Batman.
Hey, this is Russell again, I hope you enjoyed
the interview with me and Batman.
We had a really fun time putting it together,
and hopefully you see how fun and easy it is to
actually build funnels.
Now a couple things, during this funnel,
we built the 30 Day challenge.
If you haven't taken a 30 day challenge yet,
go to 30days.com, its free to sign up,
In fact there's a button right there, click on it,
it'll take you to a video that
talks about a 30 day challenge,
do we have video that talks about a 30 day challenge?
Yeah, we got a video there.
So click on the video, it'll be right about there,
watch that to find out how you can be part of 30 Day things,
its completely free to sign up for,
and you can learn, get the blueprints that 30 people
have made, over 2 coma club, inside their funnels,
or number 2 if you want some more training,
and really wanna get deep into this,
right here I posted a video that is actually me speaking
on stage where I did for 3.2 million dollars in 90 minutes.
- Hey, that's pretty good.
- You can see behind the scenes
of the entire thing happening.
If you wanna watch that presentation, its right there.