- Wanna make sure you have the best LinkedIn headline
on your profile?
I'm talking about the line that appears under your name
on your bio and all over LinkedIn.
By the end of this video,
you'll know exactly how to optimize your headline
to make more connections or referrals and business
and friendship for that matter,
if that's what you're after on LinkedIn.
I'll also show you why you should fill it out
on a mobile device in the app
instead of on the desktop in a browser.
It's a weird reason, but I'll show you what it is.
It's all coming up.
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My name is Jerry Potter
and today we're talking about LinkedIn headlines.
LinkedIn is exploding.
It's not the place you go dump your resume
and then ignore until you're looking
for a job again anymore.
If you're watching this, you may already know that,
but you wanna make sure that your headline is optimized
so that you can create networking opportunities,
referrals, new clients, all of those things.
A lot of people don't even realize
how many places their headline shows up on LinkedIn.
Obviously, it shows up on your profile
right underneath your name.
It shows up whenever you post
and it also shows up when you comment
on other people's content,
which for me is the number one way
that I connect with new interesting people
is in the comment section,
so you wanna have that first impression be perfect.
But it shows up a little differently each place.
So by default, if you've never set it up,
your headline, under your name here,
is just going to be your current job title and company,
but it can be so much more than that.
First of all, if you wanna be found in search,
then you're probably going to want to use words
you wanna be found for.
So even if you're job hunting passively,
you wanna have your job title there,
then you can add more to catch people's attention
like your Qualifications.
So I might have it there with my two titles at the agency,
Chief Marketing Officer, Creative Director Specializing
in digital marketing for restaurants and breweries.
Another strategy is to put something there that stands out.
So, maybe you keep the job titles there
and then just add something corky and fun
like Ramen Noodle Chef.
I make a mean pack of 25-cent dried noodles,
that's all I'm sayin'.
Now if you're not worried about being found in search,
then you can kinda change things up.
So I use LinkedIn primarily to network with people,
to talk about social media,
and to promote my company Five Minute Social Media.
So mine currently says I help entrepreneurs
beat social media algorithms,
which is sort of my company tagline.
I'm also a Recovering Perfectionist
and a Ramen Noodle Chef. The other thing to keep in mind
is you have a full 120 characters that you can use
when you're filling this out.
So you can see right underneath where I'm typing,
there is the little countdown, it's on 12 right now,
and I can add that, and now I have one character left.
But let me show you something interesting.
If you're doing this on a mobile device,
you actually get extra characters.
So if I go in on my phone
and I go to edit my headline,
so remember I had one character left,
so let's instead say Message me please
so we can chat!
I hit Save.
It let me add more.
Now if we look at it on desktop, again,
look, now it says Message me please so we can chat!
One more step though,
if I go and edit this now,
it shows that I'm 20 characters over
and it won't let me save it.
Isn't that bizarre?
So use more characters to make it better.
Do it on a mobile device
so you can actually add some extra ones.
But do keep in mind that it will get cut off on some views.
So on your profile, the whole thing will show.
If you post an article, it shows most of it,
and I can hit See more and it will show the whole thing.
When you post to your timeline,
you'll see that it does get cut off,
so mine says I help entrepreneurs
beat social media algorithms.
I'm also a Recovering Perfe.
And then if you comment on a post, it shows even less.
I help entrepreneurs beat social media algorithms.
I'm also a Recover.
So, just keep in mind that it will get cut off.
Make sure the most important part is at the beginning.
You watched this video,
so obviously you've decided LinkedIn is important.
If you feel like it should be more enjoyable though,
I do have a video called How I stop hating LinkedIn
that you might wanna check out.
It's right here on the screen.
And thank you so much
for watching Five Minute Social Media.
You're not only supporting me
but also my two tiny superheroes at home.