Today I'm gonna break down how to start a digital marketing agency and I'm gonna break this all down by showing you
several the mistakes that I personally made when I first got started so you have to fall into the same traps and
Pitfalls that I did when I first got my start, okay
So with all this let's rewind about five years ago when I first got started with my own
marketing agency the first big mistake
Was choosing the wrong niche, okay
so most of you guys know that I'm in the real safe space and I help real estate agents with their lead generation in their
Marketing, but it wasn't always like this. So back in the very beginning
I knew several network marketers MLM whatever you want to call it and
I was like, you know what I'm gonna go help network marketers with their marketing and lead generation
and I looked at the data and I was like
You know what? There are literally millions of network marketers millions of distributors for all these different companies
and
So the map the market is huge and so I'll be able to go through and grow and scale this business and it'll be super
successful
The problem I ran into is that most network marketers not all but most network marketers
They're kind of beginner entrepreneurs, right? So they don't really have the mindset of investing
It's you mark me into lead generation go through and really grow their business
They hear about these opportunities going through and making money, but they're kind of hoping to go through and make money without investing
Anything really into their business and so I kept banging my head
against the wall month after month is probably about six months where I was like
You know what? I gotta start exploring some other market some other niches to
See if I can actually break through and so that's kind of where I started working with several other niches which like dental
Chiropractic real estate insurance. Like I literally worked with so many different types of people
And yes, I did have some network marketing clients, but it never really turned out that great with them
But then after going through and having so many different clients and any time
I got a new client in a new industry that always be like well
Do you have any?
chiropractors or do you have any insurance agents or do you have any Realtors that are like me that you've already gotten results for and
breaking into a new market
I was like actually no
But I've I've done it in with the dental space or I've done it with this space with that space
Chiropractic and so it was super hard to go through and get new clients
Because I had to go and find someone that was new
There was completely willing to take a risk on me since I was just in the beginning and so ultimately the best
model of what I've done and I'll share with you guys several different industries that I would probably suggest
Here in just a second
But the best thing is is going to focus on one of these ideal markets get your first client
Give them results use those results to get your second third fourth fifth six client and so on
Okay, that is the best way to do it and every single time you get any new client results, which is hopefully soon
You'll be able to just go through and leverage those client results to get on your next clients
Now the thing that I like to do when I'm going through and looking at starting a marketing agency, right?
I'm in the real estate space and that's an amazing market. There's a
Ton of agents all across the u.s. All across the world
So it's a massive market and if you want to get into that as well
No problem, because there's plenty of room for everyone to be in it
However, some other things I like to look at is
unlike the network marketing space where it's kind of you're selling to the individual and
They probably don't have a big budget to go through and invest in the marketing and lead generation
They might not have the full business savvy or acumen to go through and know okay
I need invest in a marketing lead generation you go through and grow sales and revenue
I like to look at companies where not only are they somewhat established
But also their client that they're bringing on is a pretty high ticket value client
so that's a great thing about real estate is we go through and let's say I
Get a real estate agent a deal at close deal. Right? Well if they're selling a $500,000 home, typically they're gonna make
3% on that five hundred thousand dollar home or they're making fifteen thousand dollars in Commission
which makes it more than worth it to go through and
Invest in somebody to run their marketing lead generation for them pay for the advertising get all this stuff set up and in place
Recently, I've been talking with several development shops
so basically development agencies where they'll do all the coding program for you on different things and
They are a goldmine in my personal opinion because I don't know anyone going through and Mark having a marking agency
Targeting development shops. Okay, because the great thing about it is a lot of these shops
I'm talking to their minimum ticket value is an 11 to
$12,000 monthly recurring retainer. Okay, so if you go through and get someone a client and
You're bringing them on an eleven to twelve thousand dollar minimum
Client and they're gonna sign a minimum of a six and sometimes 12-month contract
That's a literally hundred thousand dollar contract size that you're bringing on to this per for this person
And so you really don't need to bring on too many clients in a single year for that person to justify
Your prices in your expenses, right?
So then you can go through and easily charge two three
four five or even like eight to ten thousand dollars per month for your marketing and lead generation services because
What you're doing is you're bringing on these high-value high ticket clients for these businesses now, that's just one example
Obviously, there are so many other examples. I know another marketing agency
They just focus on software companies
So their minimum ticket prices eight thousand dollars per month that they're charging and software companies to set up all their marketing their lead generation
Their ads and run everything now, obviously if you get to this point, you're probably not a beginner
You've probably got a little experience with the marquee lead generation. You're probably gonna get your feet wet in something more
It's like working with you know dentists or chiropractors. You're kind of one of these more general type
Markets, but then as you go through and scale you can identify yourself as the top marking agency for development
Shops for software companies or other businesses that have high value clients so you can justify a high
Ticket price on a monthly recurring basis now the second thing that I want to cover here
It kind of goes a long line with the first one that we covered but the big mistake that you don't want to make that
I made in begin is pricing yourself
Into burnout and I did this specifically in the network marketing world where I was partly charging anything
Just to get clients on because everyone was like, I don't want to spend money on marketing lead generation
So I thought well, I'm just gonna lower my prices to a point that I can go through and get more clients
The only thing is is you get more clients, but as you start doing the work
It's a lot of work to not be paid that much. So you're pricing yourself into burnout
Okay, and the interesting thing is once I moved out of the network marketing space
I
actually three times my prices what I was charging network marketers on a monthly basis and
I was actually able to have a higher conversion rate
So I three times my prices
But I had a higher conversion rate of converting those leads into actual clients and working with me on a monthly basis
Which is amazing thing and recently just my business again
We've actually doubled the prices and what do you know the conversion rates have pretty much stayed the same
So that's a big thing guys
Don't price yourself into burnout because you'll get to a point where yes, you might get some clients
But if you're not making enough money, you're gonna be starting to get second-guess yourself and think well
is this really worth this to go through and keep Bill his agency keep bringing on clients at this price point because
Just doesn't seem really worth it to me because every single new client that I bring on
It's a whole bunch more work and you cut it down to an hourly basis. I'm only making like 12 bucks an hour
So I might as well just go flip burgers and McDonald's or Burger King right and not have all the stress and overwhelm
I'm trying to get new clients invest all this time. So that is a big thing
You don't want to do is go and price yourself into complete burnout now
the number three thing that I would say of the mistake you don't want to make is
You want to get your client acquisition on point and what I mean by that is you don't
Want to be focusing on all of the one to want methods of going in acquiring clients, okay
You don't want to be cold calling. You don't want to be going and knocking businesses doors
You don't want to be going through and doing all these in-person appointments in-person meetings
I did that and the day it's extremely time-consuming
It's extremely ineffective. And for the most part. You're just wasting your time
So you want to get to a point where you're not doing one-to-one methods where you're doing?
One-to-many, okay
so you go through invest time in some type of activity and
It's able to go through and help you get in front of hundreds
If not thousands of your prospective clients and customers
So for example, that is one reason why I love YouTube so much because I can go through I can shoot a YouTube video
I can put it out there on YouTube and some videos can get hundreds of views
so I'm going to get thousands some get tens of thousands even hundreds of thousands of views and
All I did was shoot a 15 or 20 minute video and I'm getting in front of tens of thousands of people
Just by doing that 15 minute video
Okay
So it's massive
Leverage and that's where also sales funnels really come into place where you can go through you can put a sales funnel together
And yes
It takes a lot of work right in the beginning and you've got to go through and do the testing and tweaking
But then once you get it down
You run out to that sales funnel and it's just sifting and sorting through all of your leads and kicking out only the best
prospects the best clients on the other end
So when you actually do get on a phone call and you're actually spending that one-on-one time
it's a lot better use of your time because you're not just kind of going out there and trying to talk to anybody you're
Talking to someone that's already been vetted. They've already been sifted and sorted
Alright, so that is a huge mistake that many people make and yes in the beginning you might have to go through and do some
of these one-to-one methods
But after you kind of get your initial what client base your initial clientele you need to focus on
transitioning from the one-to-one methods to the
One-to-many methods so you can go through and scale and use leverage in your business
Now the fourth mistake that I made in the very beginning was trying to go at it alone
Trying to go through and think I'm smart. I'll figure it out
I'll make this happen
When there are so many other people out there who have already done exact
What you want to do? Whether it's a marquee you see a Shopify store Amazon store doesn't matter what it is
They've already been there. They've already done that. They got the t-shirt right and it had success
so one of the big mistakes that I made at the very beginning which I quickly
changed everything was not investing into coaching and mentorship and
guys for the longest time I was going through no just banged my head against the wall and
I was not seeing the results now
I've seen all these other people going through and having all the success and I'm like man
Why am I not having the success and then it hit me. I was like, you know what? I need a coach
I need a mentor. I need to find someone who's been there. Someone who's done that
Someone that they had the lifestyle they had the business of everything that I want from my own life
and I want to go through figure out how they did it and
Model exactly what they're doing and many of you guys know. I've invested heavily into coaching
I've invested in the russell brunson. Mastermind Alex Becker's mastermind. I invest in so many other coaching programs
I can't even tell you how many coaching programs I've invested in if I want to go through and I want to master something I
go find the person that's already doing it and
I find out what type of coaching program what type of course whatever they've got and I go and I invest in it I have
Never felt like I've really wasted money. Obviously I've gone through and I've had courses and trains and things that didn't really work
but at the same time I
Felt like I was getting one step closer to my end goal
All right
So wherever you're at
Like it doesn't matter and I'm not trying to go through and pitch my own coaching or mentoring
Or anything like that because I don't really have a coaching program right now
but go and find someone who has the business setup that you
want
Find someone has a lifestyle that you want
Then go through and figure out how you can work with them how you can be mentored by them
Do they have a course?
They have a training they have something that kind of gets you started in that path and then eventually work a little bit more closely
With them now, obviously, there's a ton of viewers. There's a ton of mentors out there. So that's a big thing
Like don't only find someone who's already doing what you want to do
But find someone who has an actual lifestyle that you want to have because sometimes I look at other
entrepreneurs other gurus or whatever you want to call them in the marketplace and
see how they live their lives and
I don't necessarily want to live my life like that
I don't want to go and be locked into a room for 20 hours a day
Just bang my head against the wall work and working working as you guys know, I'm married. I've got kids
I've got a family and I want to spend more time with my family. So I love doing the business side of things
I love making this happen, but at the same time I want good lifestyle, so
Anyway enough of the rant on that
But go through find a coach find a mentor to shortcut your path as soon as you do it
I guarantee you it's gonna cut off months if not years of time
Plus the amount of money. It's going to save you. It's gonna be unbelievable
So anyway guys go ahead on take these concepts and I hope that these help you out one way or another
So make sure that you are picking the right niche
Don't print pick something that's gonna burn you out and just like it is not gonna have your ideal clients number two
Don't price yourself into burnout. Okay, make sure you're charging it. Try it high enough prices
Obviously you want to make sure that you're delivering the value of what you're charging
But also don't price yourself to the point where you're feeling like you're working just for ten twenty dollars per hour
Because at that point it's really not worth it. And what's the point of gaining all this expertise number three you focus on
scalable methods
none of these one-to-one methods focus on one too many methods that you can go through use leverage and scale your business and then four
Make sure you find a coach find a mentor invest into your education
Invest into your brain invest into your knowledge you can go through and scale your business
So anyway guys, I hope this was helpful. And if it was go ahead give me a thumbs up
Make sure you subscribe to this channel if you're not already
Drop a comment down below. Let me know how I can help you in your business with that said guys
Thank you so much for watching and I'll see you in the next video