I assume that you already know how to teach science but you want to know how
to teach science online. I've discovered the best approach to do this that not only helps you teach
more effectively but will actually serve as your marketing tool as well. So,
what this does is it helps people learn and retain the things that you're teaching better
and all the people around the world who've never heard of you before
but want to learn science online will find you and see you as their instructor.
Right off the bat, I'm going to show you several examples of successful science YouYube channels.
Then I'm going to dive into a strategy that if you implement, it will help you get off to
a much faster start than these channels did. We're going to talk about the best structure
of your video to keep people's attention. We're going to talk about how to prepare
so you can do so quickly and efficiently. And then I'm going to wrap up with my strategy
on how you can put these videos on YouTube and make sure that a lot of people are
finding them that you're getting a lot of views on your videos. Let's dive right in.
I make hundreds of educational videos every month on YouTube. This is my expertise and I help lots
of other educators do the same. In fact, many of them are doing extremely well financially.
Several of them are making 6 figures every month and we follow this exact strategy. I've got 4
examples of science channels that I really enjoy that I watch a lot of and my kids like. So,
the first one I want to show you is veritasium. This guy's name is Derek Muller and he makes lots
of awesome videos about science. In fact, his is the first channel that I started studying when
I wanted to learn how to YouTube, how to YouTube correctly, how to make money on YouTube. I learned
how he made money on YouTube. So, I recommend checking out his channel and seeing how he makes
him. The thing that I like is he films his videos on location and he travels and he interviews
people and he asks people questions on the street to see if they have any misconceptions that he can
then correct in the video. The next channel I want to show you is Smarter Every Day. Now, this guy,
he's a physicist and he loves doing experiments. He does loves doing crazy experiments. A couple
months ago, you'll see this video here --World's Fastest Pitch supersonic baseball cannon. So,
he really did make a cannon. He showed you how he did this and how they got a baseball
to fly faster than the the sound barrier. Well, the video that he just launched yesterday,
he launched it at these punching dummy things and then he set up a series of mitts, he set up like
nine of them to see how many mitts, it would take to stop the ball. Go watch it. I almost gave it
away. But you got to go see how that one turned out. Anyway, it's science but made fun. Another
one I want to show you. This is more like Macgyver type science. They're just doing experiments
even more so than the last one I showed you. It's called King of Random. This was started
by my friend who passed away, Grant Thompson. But the legacy of the channel is carrying on with this
crew up here. Check out the fun that they have on their channel and see if this might be the type of
science channel you want to create. Now, you might already know who steve spangler is. He's been on
YouTube since like 2005 or something like that. He's got several different channels but he does
all different types of science experiments and really teaching people about science.
He's on Ellen and lots of other tv shows. So, here's one that you definitely want to study.
And I've got one more that I want to show you. Mark Rober. When he puts out a video,
he goes all out. I mean, they did an experiment to see if sharks really could tell human blood from
fish blood and other things. And then they did another experiment where he got down in a shark
cage and released fish blood around him because they found out that they don't like human blood.
And sharks came and it was it was crazy. There's a video that you've probably seen on his channel. He
got tired of people stealing packages off of his porch. And so, he made a package that when people
opened... It would film them the whole time by the way. When they opened it, it sprayed glitter. So,
it's like a glitter bomb in their car or in their house and then there was fart spray so
that it stunk up the place and he recorded that and he made a video showing all the reactions. So,
this guy used to be a NASA scientist. He helped build the rover that is on mars right now. And
now he makes YouTube videos teaching science. So, here's an overview of the strategy. All around
the world, there are people, right this moment going to google and YouTube and typing in science
questions. They're asking things that you're the perfect person to answer. But right now,
they don't know who you are. They don't know that you exist. And so, what this strategy does is
it puts you right in front of those people. We make how-to videos that answer the very,
very specific questions that they're asking. So, they type in a really long specific question,
your video pops right up in front of them and of course, it's exactly what they're searching for
so they click on it. And they watch it all the way to the end and YouTube sees that.
The YouTube algorithm is like, "Wow, this is awesome. This video got viewed all the way to
the end. Let's suggest this video to more and more people." So, that's the tactical side of
it. But think of it from the learner, okay? They wanted to know something. They go to Google or
Youtube and they type it in and they find your video. So, now, in the course of the video,
they see you. When you're looking into the lens, they're making eye contact with you and they start
to build a relationship with you because you're giving them value and they really appreciate it.
After they've watched the first episode, they're probably going to watch another episode of yours.
And eventually they're going to find out that you offer services. That's when they end up on your
website and that's when they hire you or buy things from you. Okay, what I'm going to share
with you now will make all the difference in making sure that your channel gets off to a faster
start than the channels that I've already shown you. And also, let me tell you this: If you follow
what I'm going to teach you now your channel will be far more profitable. Years ago, when I
was having a conversation with Grant Thompson, the founder of the King of Random channel,
he told me his revenue numbers and we were comparing it to the revenue numbers of another
channel that was about 120th the size of his, okay? Our revenues were double Grant's and yet
we had a channel 120th the size. So, this is what makes the difference. Okay, what we're looking at
here is the keyword magic tool. It's on a website called semrush.com. They have a lot of tools but
this is the only one that I use. So, what we need to type in here... I mean, I could type in the
word science. Maybe we'll start there. What do we want to teach? Do we want to teach like biology
or do we want to teach earth science or do we want to teach physics or something like that? Maybe we
want to... Like do a light experiment or something like that. Let me just type in light experiment.
So, first, you're going to see a lot of different phrases about light experiment. But what I'm going
to do is hit this button right here "questions". I want to find what questions people are asking
about light experiments and right off the bat... Okay, I'm going to turn on one more filter that
I'm already seeing is not needed here but something that I always turn on and I don't
want you to miss it. Word count, I want there to be 8 words or more. That's my default. Sometimes I
can adjust that. I'm going to apply that but I saw most of them had more than 8 words anyway. "How to
light a bulb with a potato experiment?" Or "What colors absorb the most light? Science experiment",
"How to control light intensity in an experiment?" Right? So, I would just... I like all 3 of these.
I would just go down through the list and ..."Do heavier objects fall faster than lighter objects?"
Maybe that would be a fun episode. So, I'd go through and I would check every single one that
I like. Some searches that you do, you're going to have to comb through it and just find one here and
there. Because I took a moment to think about it. If you do a search for science, there's going to
be plenty of things that aren't really related to what you want to teach. But once you've selected
all the ones that you want, you just come over here and hit export. And it sends you the
spreadsheet. Now, I personally love using google docs. I like having my docs online that my team
can access, we can all edit them in real time. So, after I open up this dock that I just downloaded,
I'll copy. So, I just put that in my clipboard and I would take it over to my Google doc and I
would paste it right there. And just organize it in a nice way. What I just shared with you
is gold and I hope you recognize that. There are 2 huge advantages that are going to come from using
this keyword magic tool. The first advantage is you're not going to run out of ideas. Just going
into this tool and doing searches, you're going to find more and more ideas that you can make
individual episodes about. The other advantage... And this is the key. This is the goal. This is why
you have to do the keyword research before you film or before you plan out your content. Okay,
you're going to find the questions that people are actually searching for. Let me come back to
the screen here. So, when people go to Google and YouTube, they're typing in these exact words, "How
to light a bulb with a potato experiment?" When they type that in and they see that the title of
your video is that exact title they're like, "Wow, that's exactly what I was searching for." They hit
it and they play it. They watch it all the way to the end because it's exactly what they wanted.
The YouTube algorithm sees that and says, "Oh, this is a valuable video. Let's send this video
to more people like the people that just watched this. Now, you'll notice this number right here
--90 people per month. I mean, how many words are in this phrase? 1, 2, 3, 4, 5, 6, 7, 8,
9. So, that's a 9-word phrase. 9 words. That's a 9-word phrase and yet even as long as it is, there
are 90 people typing in that exact phrase every single month. We don't need huge numbers. Most of
the time when you're learning about keywords or keyword research or seo or something like that,
they want you to go after a really big phrase. But the really big phrases have really high
competition. And by big phrase, I mean like big views like 10,000 or 100,000 searches per
month. In this case, this is a smaller number but it's a really long and specific phrase.
Here's the advantage to you. You make a video with that title, you put it on YouTube, you
instantly rank. You're instantly number 1. You've eliminated all your competition. And all you need
is a trickle of traffic. And YouTube will start to promote you to more and more audiences. And you
will get the thousands and the tens of thousands, hundreds of thousands, millions of views.
Now, hold on just a minute, I just noticed that you haven't subscribed yet. So, there's a red
button. Go ahead and click that red button and subscribe to this channel and then right next to
it there's a bell. Click that button as well. That turns on alerts so that each time I upload a new
episode, you'll get an email from YouTube and you won't miss a thing. Once I have the titles
selected, the list of videos that I want to film... And I'm ready to prepare the content. I
use the same outline every time. This is what the outline looks like. I've got my title. I can make
notes about my intro if there's anything I want to say specifically in the intro. I remind myself
to give content hooks. Then I have several bullet points where I can just put the talking points of
things that I want to talk about throughout the video. What I want to talk about first,
second, third. You know, I might end with a story. And then I always have a very specific
call to action. Whether I'm recommending the video that they should watch next or the lead magnet,
the free gift that they can get by clicking the link below. Now, we already talked about your
titles remember this is probably an 8 or 9-word phrase. That's what your title is. In your intro,
you're basically reading the title to them and then telling them why it's important. So, "Hey,
in this video, we're going to talk about this ___" Long sentence. "I've been doing this for years" or
"This is really going to change your life", right? So, something profound something, that's a why
of why they need to watch this 10-minute episode. We're going to talk about the content hooks in a
minute because we need to have the content prepared first. One way that you can think
about it is in time. Like, I'm going to spend a minute here then I'm going to spend a minute here,
I'm going to share a story maybe that's 2 minutes. I've got another minute here, I've got another
minute here. You'll know the time as you go along. Now, when you prepare it this way, you don't
want to memorize it and on filming day, try and remember all bullet points. Because guess what?
You can pause. I'm pausing a whole bunch while recording this video. But I know that my editors
will just edit out those pauses. And what I have all my clients do is they do point number 1. They
look at their notes and then they come and they look into the camera and they deliver point number
1. They might talk for 1 minute, 90 seconds, maybe 2 minutes and then they finish point number 1.
Then they come back, they look at their notes, "Oh, yeah. That's what I was going to talk about
next." Then they come back to the camera and they deliver point number 2. They're not thinking
about what point number 3 is. In fact, we want them to intentionally pause after they're done
talking about point number 2. They come back to their notes, they look at point number 3,
and they think, "Oh, yeah. That's what I was going to talk about next." They look at the lens
of the camera and they deliver point 3. This is the best way to prepare your content because 1,
it's simple. You're not writing out a lengthy script that might take you a couple of hours
to prepare for one video. Now, you can just bullet point the talking points in maybe 5 minutes,
maybe 10 minutes and that episode is prepared. And you can take the burden off your shoulders
of having to memorize all this content because you've just got memory joggers. I'm going to talk
about this first, then I'm going to talk about this second. And you're going to pause between
each 1. How do you start your episode? What do you say right at the very beginning? Well,
there's 2 things that you always want to include. You want to say what the video is about
and why they should watch, okay? So, let me demonstrate. One of the titles I found is "how to
convert liquid nitrogen to gaseous nitrogen?" That question actually has consistent search volume
every single month. And to me, it seems pretty simple but there's a lot of fun things that you
can do as it converts from liquid to gas. I'm sure you know a lot more or maybe you know some things
of how to do it rapidly. But if I were making this episode, here's how I might start it out.
"Would you like to know how to convert liquid nitrogen to gaseous nitrogen? There's actually
several ways that you can do this. And some of them are a lot of fun. So, that's what
we're going to do in this episode." So, I found another one. The title is "How to light a bulb
with a potato experiment?" That exact phrase has very consistent search volume every month so that
would be the exact title of your video. And here's what I might say if I were starting that episode,
"Have you ever seen those experiments where they can turn on a light bulb with a potato? Well,
it actually works and it's amazing. So, in this episode, I'm going to show you how to light a bulb
with a potato." After you've done your intro and the little opener has played, your little branding
piece that's 6 or 8-seconds long, then comes the content. And you want to start out your content
with content hooks. So, I want to demonstrate how not to do it and then a better way to do it. So,
on the outline here, I'm going to just demonstrate with this title --How to get rid of strep throat
without antibiotics. Now, Doreen Spekman, she's the expert on this topic. She taught it to me.
I've used the remedy many times. So, I'm going to pretend that that's my expertise,
okay? And here's my outline. You notice I've got three words or 1 word or 2 words, okay?
Very simple outline. I've got 6 different points that I'm going to cover in the video.
First, let me demonstrate how not to do the content hooks. "Alright. As we dive into this
topic of how to get rid of strep throat without antibiotics, really you just need 3 ingredients.
If you go grab some garlic, some cayenne pepper, and some raw honey and you mix that together,
you take that it; will wipe out your strep throat." I just gave away the whole episode,
right? Why are people going to need to watch longer? Or maybe they don't believe me. Maybe
think, "Oh, that sounds too good to be true. Let me go find a better video." Or maybe they
do believe me and they go leave to see if they have those ingredients in their
kitchen. Who knows? But they're certainly not ging to stick around for the full episode. So,
here is a second attempt and I'm going to set some content hooks that create curiosity. "Alright, as
we dive into this topic of how to get rid of strep throat without antibiotics, first, we're going to
talk about why not antibiotics. And there's some good reasons why you might want to consider an
alternative. Then there are 3 ingredients. We're going to talk about each one and how each one is
a natural antibacterial and a natural antiviral. It's amazing stuff. Then we're going to go to the
kitchen. I'm going to show you how to prepare this and how to take it dosage and whatnot. And then
I'm going to wrap up with a story. My son when he was really young, he had a high fever. He had
strep throat and we used this remedy. He also experienced a side effect that you're going to
want to know about because you're probably going to experience this side effect as well. Alright.
Let's dive in." Okay, do you see what I did there? Do you see the difference in the first example
and the second one? Hopefully you see how the second one really would create a lot of curiosity
and didn't give away the secrets. The whole goal is to create curiosity and help them think, "Wow,
this is an amazing video. I'm excited to spend the next 10 or 12 minutes watching this episode." Now,
let's talk about the end of the video. You want to have a call to action if you want your channel to
be profitable, right? If you want to make revenue or you want to have customers or clients, you need
to ask them to do something. But it's actually easier than you might think. You don't have to
sell them anything at this video which which would kind of be a weird one it's an educational video,
right? You're giving away information for free and then at the end you're trying to sell them
something? Nope. We don't have to worry about that. Give them a free gift. Okay. So, you might
say something like this: "Hey, now that you've learned how to do a, b, and c; I want to give you
a free copy of my book. I go way more in depth on this topic and if you click the link below and you
just cover the shipping costs, I'll send you the book for free." That type of a call to action or
that type of a lead magnet the gift that you give away is called a lead magnet because it attracts
leads. That can be really effective because in order for them to pay the shipping costs,
they need to give you their name, their phone number, their address, their email and they're
paying a few dollars. So, you know that they're committed. So, it's a high quality lead and you
get a lot more of their contact information. As a heads up, the lead magnet that I'm going to
give away to you for watching this episode is my Influencer Almanac. It's a digital piece that has
a lot of valuable information in there but there's no cost at all. You just get it for free because
I don't have to ship it out to you. I can just email you the link. Another thing that i want to
talk about about call to action is engagement. You can ask people to do things like, "Hey, remember
to subscribe." Did you notice how I asked you to subscribe earlier in the episode? I was over
there sitting on the stairs. Most people who wait to the end of the video and their call to action
is that. But what that does is it tells people to leave. It says, "You know what? I'm all done. You
can be all done with YouTube. See you later, see you tomorrow." You actually don't want to give any
signals like that. So, at the end of your videos, you either have a call to action to a lead magnet
where if they are going to leave, they're going to your website. Or you have a call to action that
leads them to the next video that you recommend that they watch. So, you might say something like
this: Hey, now that you've learned a, b, and c in this video, if you want to learn x, y, and z;
go watch this video next. You can point to it, you can tell them the title of the video but that way
they're not ending their YouTube session. They're actually continuing and going and watching another
video that you recommend to them. I typically will recommend that we do 5 episodes that link to a
lead magnet. So, the call to action is to go to a lead magnet. The other 15 would link to those five
videos. So, it'd be, "Hey, if you've learned a, b, and c, you need to go watch this video
next to learn x, y, and, z." And then at that video, the call to action is the lead magnet.
Now, that you understand the strategy of how you could teach science online, I want to help you
further. And I've created a free resource that i want to give to you. It's My Influencer Almanac
this is an online resource that I continually update and add more things to. It's got all the
tips, the tools, and all the strategies I use to really leverage YouTube, to teach online to grow
influence and ultimately to bring in a lot of revenue for my business. So, this resource is
yours. Go ahead and click the link below and you can have access to it right now.