Hey guys, it's Ginny Silver and today I want
to talk to those of you who are wondering
how you can set up your Ecommerce online shop.
Today's video is sponsored by Wix and I'm going
to be walking you through a full tutorial where
from start to finish, I will set up an
online online shop using Wix Ecommerce.
Not only am I going to set up an online store,
but I'm going to use tools within Wix which will allow
me to set it up as a drop shipping business.
This means that I will end up with a
beautiful, user friendly ecommerce website that will be fully
integrated with a drop shipper that will then allow
me to sell products to my customers without actually
needing to have any products on hand.
To create your own store, click the
link in the video description down below.
The first step is going to be to create an
account on Wix using your email address and enter in
the type of site that you would like to create.
Today we're going to be creating an online store. Now.
Once you select that Wix will then ask
you several specific questions about your specific needs
for what you are about to create.
Next, you can choose to either let Wix
Adi create a website for you or you
can customize one of Wix's many templates.
Today we're going to select a template that
will work well for this type of store.
Now I'm going to select a template for a
children's clothing store to use as today's example.
Now this template is going to populate
automatically with everything included in the sample.
So I'm going to go in first and I'm going to
delete all of the products that were loaded in the sample.
Next I'm going to click on the collection section
over on the left hand side here I'm going
to click on the new collection button up at
the top and add different categories that I would
like my items to be classified under.
If I do this before adding the products,
it will allow me to quickly and easily
assign them to a specific collection.
When I add the products.
Next we're going to change the title of the
collection here so that it represents the type of
items that we want in this category.
On the right hand side is where you
will locate the place where you can upload
a collection image or create a coupon.
Now we are ready to add products to our shop today.
I'm going to show you how to set up
your Wix Ecommerce site as a drop shipping business.
In order to do this, I am going to connect my
store to Modalyst on the left hand side under store products.
We are going to go down to find products to sell and
click on that tab up in the top area here you can
see the button to add Motalyst to your Wix website.
Motalyst is going to allow me to create an account through
them and then link it up easily to my Wix website.
You can see here that I
now am on the Modalyst dashboard.
So here I'm going to be able to find
products which can then be listed in my Ecommerce
site, and when a customer purchases that product, they
then will have it automatically fulfilled by Modalyst suppliers
who will ship it out directly to the customers.
Now, once I have searched for the type of
products I'm looking for and I have located an
item that I would like to stock, I'm going
to click the Blue Add to Import List button.
This will then add the product to an import
list which you can access over on the left
hand side in the My Products section.
The import list will then show you all the products
that you would like to save, and next you will
notice that this title here is listed in red and
noted as too many characters in the title.
This is because these products are
automatically populated from the supplier with
predesigned titles, Tags and descriptions.
So I'm going to go ahead and I'm going to
change this title to be exactly how I like it
to appear on my Wix e commerce site.
I'm then going to update the details down here and
I can select which collection of items I would like
it to be populated to in my Wix Ecommerce site.
I can update the description here.
I can update the variants that are offered
and sold and I can update the pricing.
The Media tab will also be pre populated
with whatever photos the supplier has already provided.
Once the item is customized to my liking, I'm going to
click the button on the right which says Add to Wix.
This will then automatically populate
it in my products section.
I'm going to continue this process of as many products
that I would like to add, changing the details of
the product and then once again adding it to Wix.
When I go over back to my Wix
dashboard, I can click on the Store Products
section and click on the products there.
I will be able to see that the products
have been automatically loaded from my import list.
You can see their photos, titles, description,
price Tags have all been transported over.
One thing that's great about Wix is in the top left
hand corner are the reminders for what is needed in order
to successfully complete the setup of my shop here, Wix is
issuing me a reminder that the next step in the process
is to set up how I will accept payments.
You can get integrated payment management and
competitive payment processing rates using Wix payments.
You can also integrate the use of PayPal,
and you can also click that you would
like to accept in person payments.
In order to accept online payments.
You will need to have a Wix
business and Ecommerce premium plan next it's
time to set up our shipping settings.
We can set the regions that we would like to
ship to and specify how these rates are calculated.
We can set shipping rates based on
weights, products, or order total and more.
We can also offer a flat
rate free shipping or curbside pickup.
Now with my products specifically because I'm setting this up
as a drop ship site, the shipping will be handled
by the supplier, but I do still want to make
sure that I'm filling in proper ship rates here.
Next, because we are going to be selling
products, we will need to update the tax
settings for our store in the tax area.
We are going to click the button on the
right hand side in order to automate our tax.
Now, in order to get automated sales tax calculation
for your product, you are going to first enter
in your business's location and then utilize Avalara's tax
tool in order to handle the rest.
Avalar will then automatically calculate the tax rates
based on location and add it to checkout.
Next, we can customize all of the various
checkout settings and policies that we may want
to have present in our customers carts.
Here you can change the terms and conditions,
Privacy policy, return policy, and other important details.
Now that the back end of our shop
is all set up and ready to go
loaded with products, checkout methods policies.
Now we are ready to customize and
brand the front end of our shop.
The first step in creating a strong brand for our
business is going to be to create a shop name.
Now, if you do not have a name in
mind for your business, Wix does have a business
name generator tool, which is very helpful.
If you need some suggestions next, we
are going to be creating our logo.
Now if you do not already have a logo
for your business, Wix does also have a tool
to design you a logo and create those instantly.
You will first need to enter in your business name
and then you will be asked a series of questions
about the look, feel, and purpose of your brand.
You'll also be shown a few separate logo examples
and asked to choose between your personal preferences.
Once those steps are completed, then Wix
is going to generate many different logo
options from which you can choose.
Now, while I like the layout of some
of these logos, they're not exactly what I
was hoping for in terms of an icon.
So I'm going to click the Replace icon button up
here and look for something that incorporates a sun.
So I'm going to go ahead and choose what works
for me, and you'll notice that all of the logos
now automatically have that icon populated in them.
So from here I can then select one that I like.
I can then click on the customize button
and I can change anything about this logo
to make it custom tailored for my website.
The next step is going to
be to register a branded domain.
A custom domain can be obtained by clicking
the Settings tab and then the button to
register a domain accustomed domain is included in
every annual Wix Business and Ecommerce Premium plan.
Now we are ready to customize our Ecommerce template.
First, I'd like to customize the Shop banner and I'd like
to actually make it larger and input my logo, so I'm
going to drag down this guideline here and then I am
going to click and drag down all of the icons.
I'm going to use the guidelines that pop up
in purple to make sure that everything is straight.
Next, I'm going to delete the text at the
top by clicking on it and hitting delete.
Then I'm going to click the plus icon on the
left in order to add something to the site.
The Add to site button is the area where you can
add in different elements to your website, including a strip, text,
images, buttons, galleries, and many other features I'll be adding in
an image, so I'm going to click image and then my
uploads so that I can upload my own specific logo to
use in the banner of my shop.
Select the image from the uploads
and drag it up into place.
Next, I'm going to customize the top image shown in the
banner right here, so I'm going to click on the image
itself and then I'm going to click Change background.
From here I can either upload my own photo,
or I can select from a variety of available
stock photos from Wix icons as well, so they
link up to my appropriate social media pages.
Now the majority of Shoppers browse
and buy from their mobile devices.
So we're next going to review what our site
will look like when accessed from a mobile device.
Click the switch to mobile icon on the left
hand side of the page, and then Wix will
show you a preview of exactly what your mobile
version of your website or shop will look like.
Here you can customize exactly how things are laid out
and various features as they relate to a mobile device.
Next, you should download the Wix mobile app because from
the app you are able to manage your store on
the go, you can add products, view orders, track, shipping,
manage inventory, chat with shoppers and more.
Now that our Shop set up is complete, I want
to click the Preview button over on the right hand
side so that I can preview what the Live website
will look like from a shopper when they view it.
From here, I can scroll down, view different parts of
the website, including the checkout page, and make sure that
it is exactly how I would like it to appear.
Now, once everything is all set, the last step
to getting your website live is to click the
Publish button in the upper right hand side.
This will then mean that customers can come
to your website and can purchase from you.
But an extremely important part of having an Ecommerce
shop is that you must have your customers be
able to find you and locate your products before
they can actually buy from you.
Now, in order to optimize your shop so that
it shows up in search engines such as Google,
Wix offers a variety of SEO search engine optimization
tools to help you get found in Internet searches
in the Marketing and SEO tab.
On the left hand side, after you click on Get
found on Google, you're going to be asked a variety
of different questions after you answer a few questions about
your site location and keywords, then Wix is going to
use its SEO Whiz in order to create you a
personalized step by step SEO plan.
This plan is going to give you a series
of actions to perform and tasks that you must
complete in order to make sure that people can
find you on various search engines.
Now, make sure that you do complete your SEO set
up because WIC sites that complete their SEO setup received
two times more visitors and 1.3 times higher turnover.
So do not skip this step.
Next, you can easily optimize your product page titles
and descriptions with meta Tags, and this will tell
Google that these pages are part of an online
store and it will give them the best chance
of ranking in the search engines result pages.
Lastly, you can use SEO patterns
to instantly update your page titles
and descriptions across all product pages.
Now, another must do step in order to ensure
that you get all the sales that you possibly
can is going to be turning on a feature
that reminds your customers about their abandoned carts.
In order to access this feature.
On the left hand side, you're going
to click on the Communications tab.
Then on the right hand side, you are going
to go down to where it States Manage Automations
click on Manage Automations on the right hand side,
click the arrow that says Explore more automations in
the very top they state. Here.
Increase sales by recovering abandoned carts.
Activating.
This feature will have Wix then automatically send
out an emailed reminder at your preferred timeframe
when a customer abandons their cart, which is
then going to result in more sales.
Another powerful marketing tools to make sure that your
Facebook Pixel is properly connected to your Wix Ecommerce
site so that you can remarket to your store
visitors and shoppers who don't complete checkout.
You can access these settings on the Wix dashboard under
the Marketing and SEO tab from Marketing and SEO.
You are going to scroll down and then
click on Marketing Integration from Marketing Integrations, click
on Facebook Pixel and there you can integrate
your Facebook Pixel directly with your Wix site.
And for those of you who want to
advertise your products, and reach more shoppers.
40% of Wix stores get two times more sales with
Facebook ads by Wix Wix offers automated Facebook and Instagram
ad campaigns, and their algorithm runs tests daily.
Optimizes your ads to find the right audience
so that you can maximize your return on
what you spend in your advertising budget.
Okay, you guys.
I hope that was helpful to create your own store.
Click the link in the video description down below.
Hello bye.