Find high-performing keywords faster than ever, while you’re already searching YouTube,
using TubeBuddy’s FREE Search Explorer Tool!
[Free Feature Friday Bumper]
Hello TubeBuddies!
When searching on YouTube, you would normally only see the video search results.
We wanted to expand those results by bringing some of the features from our Keyword Explorer,
right within the YouTube search page!
Search Explorer takes information from behind the scenes, and brings into the forefront!
To get started, you’ll need to search for something on YouTube.
Let’s search for ‘youtube growth’.
Once you search for your topic, you will see the list of video results as normal.
On the right hand side, you will see TubeBuddy’s Search Explorer, which contains a ton of useful
information.
You’ll see the Keyword Score, Keyword Stats, Related Searches, and the most used tags from
the top ranking videos.
It’s important to note that free users will be limited to seeing only the first three
results for both related searches and most used tags.
Free users won’t have access to the weighted score, but stick around until the end of the
video to learn how you can get a FREE TubeBuddy trial.
Now back to Search Explorer!
First, we will take a look at Keyword Score.
This is a breakdown of how many people are searching for the term, the number of searches
per month, how much competition there is for this term, and an overall unweighted score.
If you are already know our Keyword Explorer tool, you may wonder what the difference is
between the two?
They both provide some of the same stats, like Unweighted Score.
However, you see Search Explorer while you are searching for other videos within YouTube,
where Keyword Explorer is a separate tool.
Keyword explorer also gives you a more personalized look at a certain keyword, including a Weighted
Score, for our Pro or higher users.
The Search Volume score is based on the number of people searching for the term.
You’ll see that ‘youtube growth’ got a ‘fair’ score.
Next, you’ll see that there are 11,200 people searching for this term per month.
The combination of search volume and searches per month will help you determine if this
keyword is right for you.
In this case, since about 11,000 people are searching for this term, that gives us 11,000
opportunities to reach people and introduce them to TubeBuddy per month!
Next is Competition, and as we can see here, Search Explorer is giving us a poor score.
This means that there are a lot of videos and creators competing for this specific term.
It also could mean that the top ranking videos are from large channels and they’re getting
a lot of views making it difficult to get your video ranked.
TubeBuddy takes all of this information and uses our own algorithm, plus YouTube's data
to give you an overall score.
This score is unweighted, and does not take into account your channel’s specific size
or performance.
If you’d like your more personalized weighted score, you’ll need a TubeBuddy pro or higher
license, if you have that, you can learn more here.
We get a lot of questions about this score.
[Show on screen] It’s important to think of the colors like a stop light.
Red means stop and take a deeper look to make sure the term is right for you.
Yellow means yield, and proceed with caution.
Green means you’re good to go ahead and utilize that keyword.
If you’re in the red, you want to try to move this needle to yellow or green!
Speaking of moving, let’s move on to Keyword Stats!
Keyword stats shows a brief analysis of the channels & videos on the search results page.
Keyword stats shows you the most and least amount of views per video on the search page.
It’s important to know which video has the least amount of views, since that’s the
minimum amount required to get your video showing on the first page of search results
for that term.
If you’re not able to get that number of views normally, we’d recommend another term,
which we’ll cover later in this video!
Next it shows which Channel has the most and least amount of subscribers in these results.
Then you will see how many of the videos have the particular search term you are searching
for in their titles, description, and tags.
The more time the keyword is repeated in the data, or the title, descriptions, and tags,
the more likely YouTube is to recommend a video for that term.
The final bit of information for keywords stats is about video relevancy and frequency.
Keyword stats shows you how many videos in the search results were published within the
last 7 days.
Which channel has the most videos within the search results for that term, and how many
of your videos are in the top results.
As you can see, none of our videos are in the top results, but we do hope to change
that!
Below this section you will see Related Searches.
These phrases are what YouTube autocompletes when you start typing the search term into
the search bar.
Related searches are a great way to discover what people are actually searching for on
YouTube and to target more long-tail keywords.
I mentioned earlier that if you aren’t able to get the keywords minimum number of views,
you should look at targeting another term.
Related searches are where we give you those recommendations!
Under Related Searches, you can see the most used tags.
These are the tags most used by top-ranking videos in the search results.
These are great for tagging your own videos (as long as the tag is relevant to your video)
as well as coming up with new video topic ideas.
In some cases, having similar tags as these top ranking videos will help you show up in
the Related section when viewers watch those videos, in turn driving more traffic to your
own channel.
Lastly, you can then select any tags you’re interested in within Related Searches and
Most Used Tags, and then copy them to the clipboard or to a tag list for use later.
Search Explorer gives you a quick glance of a search terms performance without having
to enter it keyword explorer!
We want to know - will you be using Search Explorer?
Want to learn about more free TubeBuddy tools?
Subscribe and ring that bell notification!
Want that free trial I talked about?
Click that video on screen now!
I’m Andrew Kan from TubeBuddy, and thank you so much for watching