believe me these graphic designs are painful to look at and don't blame me if you really want
to poke your eyes out after watching today's video now the first design is right here and
let's do a quick scan so we have alignment check hierarchy double check a color scheme check check
check so what's actually wrong with this design the fundamental problem here is the design style
do you think this looks like a source product or a product to use to unblock your drains this
is a perfect example of not knowing the target audience and understanding typography psychology
this narrow and bold sans-serif font is very very typical of a cleaning product and hey it's
not something i actually want on my french fries either so here's the offending second design it's
a logo for massimo and no this design hasn't been squashed in some kind of tragic photoshop accident
the crazy problem is how the designer has envisioned this design and furthermore come to
think about it why or how the client even accepted it there isn't much more to learn from this to be
honest apart from that people can be weird in their decision making and yes we are going to
see some ai related machine design disasters later in the video so who wants a game of
lineup for i personally prefer connect four but to reach the right there are two bad
design errors seen on this box and again it seems like the problem here is just common
sense as a graphic designer it's important to apply common sense and then to realize how the
viewer is going to actually see that work but you're looking at this design firstly
the girl has already won the game because she's connected four horizontally i mean line up for
and then check out on the right those three counters are mysteriously floating if by magic
this next design problem is a very very weird one indeed and why would you design something with
a transition like this moving from a succulent cut of cooked fish that slowly smoothens out to
a person it's yet more magical design wizardry i think somebody probably just learned a new skill
in photoshop and they just wanted to kind of show it off okay so here is a very interesting design
problem this is printed out a physical design in the window of a building this has to be a
100 designed by ai of some kind yet firstly there is actually a learn more clickable call to action
button printed out on a physical design you can tap all you want it's not going to do anything
and then the image on the right has absolutely no relevance to the text itself also is that a
child's mouse in the bell pepper so yeah that's a prime example of how ai isn't all that just
yet because well this design is just a disaster now does lisa jackson deserve to die i don't
personally think so but hey that's maybe what the viewer is going to assume from this design
the problem here is the designer has ignored two very important graphic design principles the first
one is proximity the wording lisa jackson which is the author and then the title of the book below
are too close together which can lead the viewer to assume when there is just one sentence also
there is little distinction between these two items in terms of hierarchy the designer could
have just used different fonts color or proper use of size and that could help with hierarchy
but in this example of a van decal design part of the van is making the model appear like the
plastic surgery procedure didn't go too well ouch this is often very important when it comes to logo
designing as the designer needs to be aware of how and where the design is going to be seen by
the publish yeah this is a really classic example of the designer not taking into consideration the
context of the design this design came so close to being so good i love the rustic colors the choice
of fonts but the fonts have been used in a very awkward way this is a classic case of using too
many sizes of text and weird font combinations it makes that reading experience a bit disjointed and
just not fluid it's one of the more kind of subtle errors in today's video tech the room
the room tech but no it's actually meant to be the tech room i see this kind of problem so often
in beginner designers when we work on logos it's the jumbling up of word orders or just switching
up first letters of a word with a symbol and it just makes things very confusing to look at and
to decipher and that's not good for a logo or any design but boy boy wait until you see the next
design because it takes things to new heights a wine club logo that either has to be a joke
or just an ai artificial design i know there has to be a g in there somewhere but i just cannot
find it the end result is an insulting and a bit of a funny design that no business could
ever actually use simple common sense and just mastering the important graphic design principles
can actually take you a long way but if you want to actually further your education in this topic
then just click a video on screen and until next time guys design your future today peace
you