Did you know that you can generate a passive income by displaying Adsense ads on your YouTube
videos?
After you get it set up, you'll generate revenue on autopilot.
The more videos you upload, the more money you can earn.
In this video you'll learn how Adsense revenue is calculated, the factors that affect Adsense
revenue and discover the ways to increase your earnings.
Hello my name is Herman Drost from drostdesigns.com.
If you want to grow your audience on youtube and generate traffic leads and subscribers
on autopilot, hit the subscribe button or hit the bell notification icon.
Here's how Adsense revenue is calculated, it's based on RPM which is revenue per thousand
impressions it doesn't represent how much you actually earn, it's calculated by dividing
your estimated earnings by the number of page views impressions or queries you received
then multiplying by 1,000.
For example if you earned $180 from 45,000 impressions your ad RPM would equal $4 or
$180 divided by 45,000 impressions times 1,000.
Here are eight factors that determine how much you get paid for displaying Adsense ads
on your videos.
Number one, type of niche if you turn on niches mortgages brokers or insurance agents your
RPM is going to be much higher than if your channel niche is just about cats.
Number two, types of ads.
Skippable and non-skippable ads can be displayed on your videos.
If a non-skippable ad appears on a video then the viewer has to watch it all the way
through before the video begins to play.
With skippable ads the viewer has the option to watch it to the end or to skip it after
five seconds.
Both ads generate higher revenue than other types of ads.
However non skippable ads have a higher abandonment rate than skippable ads.
Number three, frequency of ads displayed to viewers.
If viewers are skipping your ads or leaving your video at the beginning, Youtube will
reduce the frequency of the ads shown to them.
Number four, countries.
Your ads may appear more in some countries than others.
For example, according to my Adsense report India is the second most popular country for
showing my ads after the United States.
Also some countries will pay more for advertising than others.
For example, India has a higher page RPM than the United States.
Number five, amount of views each video receives.
If you get a ton of views on your videos you'll earn more revenue.
More views will accumulate across your entire channel as you upload more videos that keep
people engaged.
Number six, copyright claims.
If you have a copyright claim on one of your videos, YouTube won't show any ads on it for
three months.
For example, ads stop being displayed on a video that I had on my channel for three years.
Somebody made a content ID claim for a few seconds of music that I had on the video.
As a result, I received a strike from YouTube that suspended my video for three months.
Number seven, advertiser trends.
Adsense revenue fluctuates during the year.
For example in the last quarter of the year you typically more revenue from Adsense ads
because advertisers are gearing up for Christmas sales.
Number eight, some videos are not suitable for advertising.
Youtube reserves the right to determine which videos will receive Adsense advertising.
For example you may have received notification next to one of your videos that it' not suitable
for advertising.
Here's how to check your Adsense revenue, go to google.com/adsense, look at the estimated
earnings, performance and countries.
Here are several ways to increase your Adsense revenue on YouTube.
Number one, write content for high paying keywords to attract high paying ads, find
keywords that have a high search volume cost per click and low competition.
Here are a couple of tools.
SEM rush will give you the first 10 results for free.
If you install the Chrome extension keywords everywhere, it'll give you the search volume
plus the cost per click.
Number two, look at trends use Google trends and Youtube trends to find out the popular
trends in your niche.
If it's a new topic that everybody's talking about then you can ride the wave of popularity
and get a lot of views to your videos.
Number three, optimize your video so it's found in search.
As more of your videos get top rankings in the search engines, you'll get more views
and earn more revenue.
Number four, increase your publishing frequency.
If you just publish one video a week you're probably not going to increase your Adsense
earnings very much.
However, if you publish several times a week, it'll boost your Adsense earnings.
Number five, expand your audience to get more viewers.
Promote your video off Youtube so you can expand and attract different audiences.
Number six, create content people want to watch.
If your videos don't speak to your audience and keep them engaged, then they'll leave and
go elsewhere.
This will reduce your Adsense earnings, therefore provide solutions for the problems you target
audience has.
Number seven, do live streams.
Typically live stream videos are longer than regular videos so more ads will be displayed.
Number eight, select the right types of ads to monetize.
Typically I monetize overlay in-video ads and skippable video ads.
However you might want to check all of them to see if you earn more revenue also try monetizing
your videos right after you upload.
Now you know the factors that determine how much advertisers are willing to pay to run
ads on your videos.
You also learned eight ways to increase the Adsense revenue on your YouTube channel.
Let me ask you an important question, what is the main purpose of your Youtube channel?
generate Adsense revenue, get leads, promote affiliate or your own products or is it just
a hobby to share with others.
Post your answer in the comments below.
I'd love to read them and I'm sure others would too.
Click the card icon to download my Youtube channel evaluation worksheet.
You'll receive a step-by-step checklist that will help you evaluate your own Youtube channel.
You'll also get links to specific Youtube tutorials to show you how to make the necessary
improvements.
If you want to learn how to grow your audience on YouTube and generate views and subscribers
on autopilot, click the subscribe button below and check out the related videos.
I'll see you in the next video.