Having an email list is one of the biggest assets
that you can have in your business.
Even a really small list can be insanely powerful.
So in this video I'm going to show you firstly
how a small list can actually translate into a lot of revenue.
And secondly, how you can actually get started
with building a really successful email list.
Hey, its Carrie here and I am so excited
that you're here watching this video
because this is one of my favorite topics.
Building an email list has totally transformed my business.
I remember when I got started, someone told me,
“Carrie, you need to set up an email list”
and I was like,
“What the hell is an email list? How do I do it?”
And it was really overwhelming and confusing,
but I got started and I went from having zero subscribers
to having 200,000 subscribers and the impact that it had
on my business has been absolutely massive.
Email marketing has been the number one marketing tool
that has generated revenue for FEA.
I want to share with you a little clip
that's actually taken from a masterclass we did
with the incredible Amy Porterfield.
Amy Porterfield is incredible when it comes to
teaching people how to build email lists.
She's taught thousands of people
and she's grown her own really successful email list
and in this clip she's sharing with you an experiment
she did to see how powerful it was to have a small email list.
So have a watch of this video
and then I'm going to share with you three really,
really helpful tips to get you started
with building an incredible email list.
"So I was doing a big presentation on stage
for like 7,000 people, and I was teaching list building,
and I was so nervous because the audience was huge,
but also they were really new at list building and I thought,
they're just not going to believe me.
Here I am on stage,
I have over 300,000 people on my email list,
I've been in business for 11 years.
I have a multimillion dollar business,
and they're going to say,
"Yeah, but Amy, you have all that
because you've been in business for a long time.
You have a big email list. It works for you.
But what about me when I'm just starting out?"
And so, I did an experiment.
Days before the live event that I was speaking at.
I emailed just 1000 people on my email list.
1000 people. And I put together an offer
that was a $197 online workshop offer.
So I was going to do an online workshop and it was $197
and I only emailed a 1000 people on my email list
to tell them about it.
So one email, sent it out, and then a few days later
I sent out one more email reminding them
that the offer is going to go away. They got to take advantage of it.
This is the last opportunity.
Make sure to jump on this if you want it.
So two emails over four days to 1000 people.
That strategy generated $6,000.
$6,000 in four days with an email that took us
about 30 minutes to write.
Yeah, pretty cool, right?
Now, the reason I did this experiment is
I wanted to prove to you that you do not need a huge list
to be successful with list building.
You can make money even with a list
of a thousand people."
So I really hope you've enjoyed that clip.
I love it so much because it goes to show
how powerful even a small email list can be.
So I've got three tips for you to help you get started.
The first tip is,
I was like,
"What is this? What am I supposed to do?
Am I supposed to come up with a freebie?"
It felt so overwhelming. It made me feel paralyzed.
It just felt like there was too much to do.
I just didn't even know where to begin.
So in the end, I just kept it really simple for myself.
I literally downloaded a WordPress plugin
that was about creating forms on your website
that people could fill in.
It literally said something like join the prelaunch list
and we will share what is coming with you
and get in with a chance of having your story
featured on the website".
I didn't even have an email provider,
so literally when people typed in that information
on this form and submitted it,
it went to the backend of my WordPress website.
Then if I wanted to email those people,
I had to just get their email addresses,
copy and paste them into my own personal email
and just manually email them.
That literally was how I got started doing it,
just keeping it really, really simple.
Then after a while I discovered Mailchimp.
So I set up a free Mailchimp account
and from there began to build an email list
and literally the call to action for so long was
"Sign up to receive a weekly dose of inspiration from me."
That was it.
That is the most important thing that you get started
with this just to get going.
So I want you to think about an email
you could send them on a weekly basis
that they would get value from receiving.
So for me, when I first started,
I literally sat down and was like right,
I'm going to send an inspirational quote of the week.
I'm going to send a business tip of the week
and I'm going to share an inspirational story of the week."
I had a plan for what I was saying in my emails
and it was really simple.
At the beginning it wasn't about me
creating a piece of content, a video or anything like that.
That definitely happens and that comes down the line,
but at the beginning I just kept it super simple for myself.
You have to make this doable, otherwise you probably
won't do it and you'll be inconsistent.
So what could you send to your email list every single week
that would offer them value and that they would enjoy?
You can just keep this ridiculously simple
so that it's doable as you get going.
Once you have done that,
You need to get other people on it.
You need to get other people on it. So have a think of a hundred people that might be
So have a think of a hundred people that might be
interested to join your email list.
You want to have that goal of getting
your first 100 email subscribers.
This could include your friends and family and yes,
they might never become customers, but it's so powerful
when you've got people on your email list
reading your emails and replying saying,
"Oh my gosh, I loved your email this week."
That is powerful. It builds momentum.
So have a think of who might enjoy receiving
your weekly email and then reach out to them
and invite them to join it.
Say, "Hey, I'm starting this email list.
I'm so excited. Every single week
I'm going to be emailing out on a Tuesday,
Wednesday, Thursday," whenever you're going to do it.
"I'm going to be sharing this and this
and this in my weekly email.
I think it might be something that you would love.
So yeah, just wanted to invite you to subscribe.
Here is the link if you're interested in signing up."
Obviously if it's family or friends you know really well,
you can word it in a completely different way,
but send it to people. Tell them about it,
let people know that you're starting this email newsletter
and how it's going to help them and get people subscribing.
Just think about getting your first 10
and then your first 100 subscribers
and just keep it really simple for yourself.
That's how you build momentum with this.
I think so often with building an email list
and with so many things, we want to be on step 10
and we haven't even taken step one.
Then we wonder why we're paralyzed
and we can't move and we feel overwhelmed
and we feel confused.
So you just have to make it simple for yourself.
That is exactly what I did and in doing that,
it got me started and then I began to build momentum
and then as time went on, I created my first freebie.
I was able to test out and experiment with things
that actually helped me to get thousands of email subscribers
and that's how I went from zero subscribers
to 200,000 subscribers like that.
That is how it is for every single one of us.
If you want to build an email list,
start with those three simple things
and it will help you so much to get going.
Also if you want more help and support with this
or if you already have an email list
and you really want to grow it,
then definitely check out our amazing masterclass
with the incredible Amy Porterfield.
It's called List Building With Intention.
She teaches her five pillars for building
a really successful email list.
It's so, so good. It's over inside of our members' club.
So all you need to do is click the link
to find out more about accessing it.
I've also got two more videos
on list building that might help you.
One is all about how to get your first
1000 email subscribers, and the other is
how to grow your email list quickly.
So definitely check them out if you're interested
in learning more about building an email list,
and I will see you next time.