One of the questions we get for most of our customers who are just starting out
is how much they should sell our tee's for the truth is we don't have what you
call a suggested retail price because there are a lot of factors involved the
fabrication the sleeve length the type of prints complexity of prints
additional customizations like woven labels or elements of foil and
embroidery all of these things contribute to how much you should charge
your customer we know thinking about all this can be overwhelming so one of the
first steps is to figure out which price bucket your t-shirts fall into we're
going to talk with Ziad the founder TICDA who's going to give us some tips
on pricing okay so can you tell me you know what the four tiers are starting
with the 10 to 15 price range so these are the inexpensive shirts that you'll
find at Target Walmart certain airport locations hike touristy places that's
where you're going to find those shirts right these are more of like your carded
open-end cotton shirts though those are the ones that will be priced in that
price range exactly now the second tier now you're
going up but you're notching it up a bit so you're going now from 16 to 24 now
you're taking up a notch and then what we're doing is now you're in a median
what we call medium price point okay medium price point allows you to be
flexible again depending on your volume if you can go out and buy case loads
then your supplier is going to give you a discount on prices so it gives you the
very comfortable profit margin in TICDA where we are is that we're one step
higher we're from the twenty four to thirty and the reason why we chose that
level is because at the end of the day to us it was really about the quality of
the product and then when you look at the Bella+Canvas the the incredible
tri-blends that they have the incredible cotton's the look and feel I mean this
is we're able to put it in the marketplace
for $26.95 and for us the review the the customer satisfaction the repeat orders
that we get is yes it's about TICDA but at the end of the day it really is about
the product itself the quality of the product so the last price point is the
thirty to sixty which is a much higher end our demographic right to go into
higher end you're limiting your amount of shirts that you can sell right and
you know a lot of people might think that thirty dollars is a lot for a shirt
that you bought for five dollars but you know when the quality is so good you
know it makes sense if you're in a luxury space to have that price range
you know because our fabrics really do feel like something that you will find
in James Purse for sixty dollars are there any other strategies for
identifying where to price your t-shirts the best strategy is to take a look at
your marketplace to look at your competition yeah once you see where your
competition is you want to be right at that price point because that's going to
establish your position in the marketplace
you don't want to undercut your your t-shirts because your your image is
going to reflect that right and people will identify you as a cheap brand so
stick to a price point and don't vary from it thanks so much for having us in
and really just talking about everything and I think it's great for our customers
to hear your real-life case study you know on how to price your t-shirt hey
it's it's it's a privilege for me to be able to do this because that's part of
our messaging part of what we want to do is we want to help as many people as we
can to get into business and to empower them and inspire them so this has been a
privilege for me well thank you so much your welcome we hope this give you some good
stuff to think about when pricing your tees it's important to invest in quality
and to understand if you spend an extra dollar or two for a better quality blank
you'll be able to sell that tee for ten to fifteen dollars more at retail
so by spending a little more money up front you can increase your profit
margin by two to three times let us know what you thought of the video in the
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