I assume that you already know how to teach literature.
But you want to know how to teach literature online.
I've discovered the best approach to do this that will not only help you teach literature
more effectively.
But these videos will automatically market themselves to people.
This is to people who want to learn literature from you that have actually never heard of
you before.
Okay, first, we're going to talks strategy about teaching online.
Then we're going to talk about how to start your videos and then how to keep people's
attention.
I'll then teach you the most efficient way to prepare your content.
And then at the end of this episode, I'm going to share a strategy about how you can get
found or how more people can find your videos.
I make hundreds of educational videos every month on YouTube.
This is my expertise and I help lots of other educators do the same.
In fact, many of them are doing extremely well financially.
Several of them are making 6 figures every month and we follow this exact strategy.
So, here's the strategy.
People all around the world right now are searching for your expertise.
And what we do, how we help them find you because they've never heard of you before,
we make videos that answer their questions and we put these questions on Youtube, okay?
So, people go on they do this search on Google or YouTube.
They find your video answering their question and they make eye contact with you as they
watch that video.
And they learn to like you and admire you and they want to hire you.
I've said that phrase before.
It rhymes and it's kind of catchy.
But think about it for a minute.
You've created a 10-minute video and you put it on YouTube and it answers someone's question.
They're really appreciative that you've answered their question.
And they see you as the expert on that topic.
Now, it doesn't take much then for people to get to a point where they get to hire you.
Maybe they subscribe and they watch a couple more videos and then they've gone and they
checked out your website and they learn to see what you offer.
The most important place to start is with keyword research.
Let me reassure you this is extremely simple.
There's a tool, just one tool and you do 3 things.
Watch this.
Okay, let's start with the word literature.
So, all I do is I hit search then I'm going to come over here and turn on questions.
Oh, I love this.
So, turn on questions, and then the 3rd thing, I'm going to turn on a filter and go for a
word count of 8 words or more.
Pretty interesting.
How to read the literature like a professor?
So, I'll just check some questions that I think are interesting.
What is the purpose of a literature review?
What is one important element of romantic literature?
What kind of conflict is typical of multi-cultural literature.
So, there's some very specific questions people are asking here.
Let me take it a step further.
Let's go back to the top and replace the word literature with Charles Dickens.
Let's see what questions people are asking.
Oh, this is a good one.
Why did Charles Dickens frequently criticized in his works?
And this is interesting just for historical note.
How old was Charles Dickens went Queen Victoria became queen?
In just to show you the extent of this tool, I'm going to come up here and type in a Christmas
carol.
What questions are people asking about that?
What is the theme of a Christmas carol?
How many versions of a Christmas carol are there?
What year does a Christmas carol take place?
So, you can do this with any author with any writing.
There are a lot of questions.
So, that's the first benefit of using this tool.
Okay?
You're going to have an endless amount of questions that people are asking which I need
you to use this exact question as the title of your episode.
Okay, if you do that, then the second huge advantage is that these videos are going to
become marketing machines for you, okay?
Because right now, there are people all around the world asking all of these questions.
They go to Google and YouTube.
They type that question in.
And when they see your video and it's got the exact question that they typed, they're
going to click on it.
They're going to watch it all the way to the end and the YouTube algorithm sees that and
says, "Wow.
This is an important video.
This is valuable.
Let's show this video to more and more people."
So, your video becomes a marketing machine simply because you followed my advice.
You used this tool before you film.
You found the questions people are asking and you use these really long questions as
a title of your episode.
Now, hold on just a minute.
I just noticed that you haven't subscribed yet.
So, there's a red button, go ahead and click that red button and subscribe to this channel.
And then right next to it, there's a bell.
Click that button as well.
That turns on alerts so each time I upload a new episode, you'll get an email from YouTube
and you won't miss a thing.
Once I have the titles selected the list of the videos that I want to film and I'm ready
to prepare the content, I use the same outline every time.
This is what the outline looks like.
I've got my title, I can make notes about my intro if there's anything that I want to
say specifically in the intro.
I remind myself to give content hooks.
Then I have several bullet point where I can just put the talking points of things that
I want to talk about throughout the video.
What I want to talk about first, second, third.
I might end with a story and then I always have a very specific call to action.
Whether I'm recommending the video that they should watch next or the lead magnet.
The free gift that they can get by clicking the link below.
Now, we already talked about your titiles.
Remember this is probably an 8 or a 9-word phrase.
That's where your title is.
And your intro, you're basically reading the title to them and then telling them why it's
important.
So, "Hey, in this video, we're going to talk about this ___", long sentence.
"I've been doing this for years" or "This is really going to change your life", right?
So, something profound, something that's a why of why they need to watch this 10-minute
episode.
We're going to talk about the content hooks in a minute because we need to have the content
prepared first.
One way that you can think about it is in time.
Like I'm going to spend a minute here.
Then I'm going to spend a minute here.
I'm going to share a story.
Maybe that's 2 minutes.
I've got another minute here.
You'll know the time as you go along.
Now, when you prepare it this way, you don't want to memorize it and on filming day, trying
to remember all bullet points because guess what?
You can pause.
I'm pausing a whole bunch while recording this video.
But I know that my editors will just edit out those pauses.
And what I have all my clients do is they do point number 1.
They look at their notes and then they come and they look into the camera and they deliver
point number 1.
They might talk for 1 minute, 90 seconds, maybe 2 minutes.
Then they finish point number 1.
Then they come back, they look at their notes, Oh, yeah.
That's what I was going to talk about next."
Then they come back to the camera and they deliver point number 2.
They're not thinking about what point number 3 is.
In fact, we want them to intentionally pause after they're done talking about point number
2.
They come back to their notes.
They look at point number 3 and they "Oh, yeah.
That's what I was going to talk about next."
They look at the lens of the camera and they deliver point 3.
This is the best way to prepare your content because one, it's simple.
You're not writing on a lengthy script that might take you a couple of hours to prepare
for one video.
Now, you can just bullet point the talking points.
And maybe 5 minutes, maybe 10 minutes and that episode is prepared.
And you can take the burden off your shoulders of having to memorize all this content because
you just got memory joggers.
I'm going to talk about this first.
And then I'm going to talk about this second.
And you're going to pause between each one.
When you start your episode, all you need to do is 2 things, okay?
You need to say what the video is about and then tell them why they should watch.
So, when you do keyword research, you find that phrase, that question that people are
asking.
In the case of this video, it's how to teach writing online.
So, when I started the episode, I mention what the video is about and then gave a why.
So, let me even try another one.
I don't remember what I said.
"Welcome back.
In this video, we're going to talk to you about how to teach writing online.
You probably already know how to teach writing.
Well, I've figured out the best strategy of how to teach writing online."
So, it's really as simple as that.
If the title of my video was How To Invest In Real Estate With No Money, this is how
I would start it.
"Welcome back.
In this video, I'm going to teach you how to invest in real estate with no money.
I've done it dozens of times.
I've figured out the best strategy that has the least risk with the highest profits.
And I'm going to teach you my strategy in this episode."
Or if the title of your video was How To Get Your Kids To Listen Without Yelling, I might
say, "Welcome back.
In this video, I'm going to teach you how to get your kids to listen without yelling.
Because sometimes, that's all we can do, is just yell.
And it seems to like escalate, escalate, escalate.
We yell and we finally, they listen.
Well, now, I'm going to teach you how you can get them to listen the first time so you
never have to get to that point.
So, now, you try it.
Take one of the questions that we find doing keyword research about writing.
You know, how to do such and such.
Let me make up one like How can a teenager learn to write fiction?
Alright?
So, I might start the episode, "Welcome back.
In this episode, I'm going to be talking to teenagers and how teenagers can learn to write
fiction.
I've been a writer for 40 years.
And I've taught many teenagers.
And they've learned how to write fiction.
So, I'm going to share with you what I've taught them."
Something like that.
After you've done your intro, and the little opener has played.
Your little branding piece that's 6 or 8 seconds long, then comes the content.
And you want to start out your content with content hooks.
So, I want to demonstrate how not to do it and then a better way to do it.
So, on the outline here, I'm going to just demonstrate with this title, How To Get Of
Strep Throat Without Antibiotics.
Now, Doreen Speckman, she's the expert on this topic.
She taught it to me.
I've used the remedy many times so, I'm going to pretend that that's my expertise, okay?
And here's my outline.
You noice, I've got 3 words or 1 word or 2 words.
Very simple outline.
I've got 6 different points that I'm going to cover in the video.
First, let me demonstrate how not to do the content hooks.
Alright, as we dive into this topic of How to Get Rid of Strep Throat Without Antibiotics,
really you just need 3 ingredients.
If you go grab some garlic, some cayenne pepper, and some raw honey and you mix that together,
you take that, it will wipe out you strep throat.
I just gave away the whole episode right?
Why are people going to need to watch longer.
Or maybe they don't believe me.
Maybe they think, "Oh, that's sounds to good to be true.
Let me go find a better video."
Or maybe they do believe me and they go leave to see if they have those ingredients in their
kitchen.
Who knows?
But they're certainly not going to stick around for the full episode.
So, here is a second attempt.
I'm going to set some content hooks that create curiosity.
Alright, as we dive into this topic of how to get rid of strep throat without antibiotics,
first, we're going to talk about why not antibiotics and there's some good reasons why you might
want to consider an alternative.
Then there are 3 ingredients.
We're going to talk about each one and how each one is a natural anti-bacterial and a
natural anti-viral.
It's amazing stuff.
Then we're going to go to kitchen.
I'm going to show you how to prepare this and how to take dosage and whatnot.
And then I'm going to wrap up with a story.
My son when we was really young, he had a high fever, he had strep throat and we use
this remedy.
He also experienced a side effect that you're going to want to know about because you're
probably going to experience this side effect as well.
Alright, let's dive in.
Now, let's talk about the end of the video.
You want to have a call to action if you want your channel to be profitable.
Right?
If you want to make revenue or you want to have customers or clients, you need to ask
them to do something.
But it's actually easier than you might think.
You don't have to sell them anything at this video which is kind of bit weird when it's
an educational video, right?
You're giving away information for free and then at the end, you're trying to sell them
something?
Nope.
You don't have to worry about that.
Give them a free gift, okay?
So, you might say something like this: "Hey, now tha you've learned how to do A, B, and
C, I want to give you a free copy of my book.
I go way more in-depth on this topic.
And if you click the link below and you just cover the shipping cost, I'll send you the
book for free."
That type of call to action or that type of a lead magnet, the gift that you give away
is called a lead magnet because it attracts leads.
That can be really effective because in order for them to pay the shipping cost, they need
to give you their name, their phone number, their address, their email.
And they're paying a few dollars so you know that they're commited.
So, it's a high quality lead and you get a lot more of their contact information.
As a heads up, the lead magnet that I'm going to give away to you for watching this episode
is my Influencer Almanac.
It's a digital piece that has a lot of valuable information in there.
But there's no cost at all.
You just get it for free because I don't have to ship it out to you.
I can just email you the link.
Another thing that I want to talk about about call to action is engagement.
You can ask people to do things like "Hey, remember to subscribe."
Did you notice how I asked you to subscribe earlier in the episode?
I was over there sitting on the stairs.
Most people wait until the end of the video and their call to action is that.
But what that does is it tells people to leave.
It says, "You know what?
I'm all done.
You can be all done with YouTube.
See you later/See you tomorrow."
You actually don't want to give any signals like that.
So, at the end of your videos, you either have a call to action to a lead magnet where
if they are going to leave, they're going to your website or you have a call to action
that leads them to the next video that you recommend that they watch.
So, you might say something like this: "Hey, now that you've learned A, B, and C in this
video, if you want to learn X, Y, and Z, go watch this video next."
You can point to it.
You can tell them the title of the video.
But that way, they're not ending their YouTube session.
They're actually continuing and going and watching another video that you recommend
to them.
Typically, we'll recommend that we do 5 episodes that link to a lead magnet.
So, the call to action is to go to a lead magnet.
The other 15 would link to those 5 videos.
So, be, "Hey, if you've learned A, B, and C, you need to go watch this video next to
learn X, Y, and Z."
And then at that video, the call to action is the lead magnet.
Now that you've had a glimpse of this strategy, I want you to understand that completely.
I've created another episode.
It's called how to get 1,000 subscribers on YouTube in a Day?
Go ahead and click here or up there.