What's going on everyone? In today's video we're going to talk about how you
can grow on Instagram from zero to $10,000 per month and it's going to be a
step-by-step plan so that you can start implementing it today. So I'm really
excited about this topic and to teach you guys Instagram for your online business
because in this video right here I talked about how to grow organically
from 0 to 10K followers on Instagram and you guys requested a part two which
was going to go over my monetization strategy for Instagram which you guys
could implement today for your online business. Now, I'm not gonna sit here and
lie to you guys and say like "Oh you guys need to build a niche page about
woodworking or travel or luxury and copy and you know paste other people's photos."
Like that is not only garbage but that's against the Terms of Service for
Instagram and I'm not gonna tell you either to go grab any old product from
Clickbank and take the affiliate link and stick it into the bio, no that is not
a sustainable business model and we are here building real online businesses. So
here's the best part about all of this: is that I'm teaching this to
you guys and I am implementing these strategies this year so we can do this
together. So why don't you guys go ahead and follow me on Instagram so you can
see me implement the exact steps I'm gonna talk to you about in this video
because I have made a lot a lot of money from YouTube but I thought "You know what?
It's really important that I start monetizing my Instagram, so let's go." Okay,
so the first step to all of this is implementing a linktree. Now a linktree
is basically an online tool, I think it's free, pretty sure it's free,
if it's not don't kill me, but you can implement a linktree link into the bio
in your Instagram which means it gives you the flexibility to not only share
more than one link, but it's also so that your audience could get to know you
better. So, again, in this video I'm only going over monetization strategies, I'm
not going to talk about growth because I talked about it in this other video, but
the reason why linktree is so important is because Instagram isn't like Google
or YouTube where people are actively searching in the search engine for how
to solve a problem. It's a different mindset when people are on
Instagram versus when they are YouTube or Google because when
people are an Instagram it's more about scrolling, taking a break from
their day, seeing what other people are doing throughout their day, it's about
really getting social so once they come across your profile, when you have an
epic bio of what it is your business does and they're like "Oh yeah, you know
what? I could use Sara's services." They want to know more
about you and the thing about Instagram is it's very limiting and yes, they can
see your content, but if you have in the bio a linktree that has a link to your
website, your blog post, maybe your other social media platforms, and of course
your lead magnet, and we'll talk about that in depth later on in this video,
but they need to really start warming up to you, getting to know you, establishing
that trust so that once they explore more about you and your brand it's much
easier for them to opt-in to your freebie and for them to trust you to
give you that follow and to start engaging with your content because I
think people in the online space think that Instagram is just "Let me create a
niche page and throw a link in there, people are gonna land and first thing
they're gonna buy whatever's in the link." No. Definitely not. It could not be
more opposite. People, first off, aren't even interested in buying most of the
time when they're on Instagram, as I mentioned, let alone pulling out
their credit card and clicking on the link and buying whatever it is. The
chances of that are very, very little so that is why you have to welcome your
audience and with the link tree it definitely helps determine those people
who are just lurking on your Instagram profile and will never do anything
versus those who are serious and want to take the relationship a step further.
Alright, so step two in this whole process is your Instagram content. We
want to make your Instagram content very shareable, very engaging, and as I
mentioned in my other organic growth video about Instagram, the whole goal is
to get organic growth on your Instagram and to have people sharing your content,
leaving real comments in the comments, not just a bunch of emojis and
like weird things. And so the reason why we want people to engage is because that
means that your content is working. You are talking about content that
is helping solve people's problems and that is giving them tips on tricks on
how to go about doing something that, without your help, they would not be able
to do. So my plan for monetization this year is to create content that is more
shareable, and what do I mean by that? So I made this quote card not too long ago,
I haven't posted on Instagram in a while but this is the direction that I'm going
to start going in, is creating more content with quotes on it. And I will be
testing between quote cards that have my image on it and quote cards that have
just the quote and not my face, I've noticed that people feel more
comfortable sharing content that doesn't have a face associated with it. And so
it's a lot easier for somebody to land on a quote card and be like "Oh, let me
share this to my Instagram story," and speaking of Instagram stories, if you
guys are getting value from this video go ahead and tag me on Instagram and
share it in your Instagram story and I'll be sure to give you a shout-out on
my Instagram story. So besides creating more shareable and engaging content, the
next thing I wanted to highlight for you is you got to use IGTV. I did not
realize how important IGTV was until I made my very first one and it went very,
very, very well. It got 21 shares, it got like 17 saves, I think, it was an IG TV I
created about Kobe Bryant, it was a tribute to him and how he taught us
millionaire habits and people loved it. And the thing with IGTV which is
amazing is the Instagram algorithm loves it because it is long-form content and
guess what? It keeps people on the platform for longer. And so on that IG TV
it got 18 hundred views which compared to one of my photos, any of my photos, is
almost double the amount of views or likes or whatever you want to call it
because, on average, my photos average about a thousand likes. And the cool
thing about it was that people were clicking on the link in the description.
So IGTV is the only native component of Instagram where you're able to add a
link in the description and people can go and actively click on the link and go
to a lead magnet, a YouTube video, wherever you want to redirect them. Just
say "Hey, click the link in the description above to check out
my 'whatever website'." So definitely strategize on your content strategy how
to make it more shareable, more engaging, and your Instagram TV strategies. Okay, so
step number three to growing your Instagram to $10k months is a value
ladder. Now, if you've never heard of a value ladder, do not worry
I'm going to break down the definition of a value ladder and this is a proven
component of your business model that is going to help you get to $10k months and
way beyond $10k months, even 6 figure months if you want to. So basically what is a
value ladder? So if you imagine a graph, just take a regular y-axis and
x-axis and on the y-axis if you have value, on the x-axis you're going to have
price, so the idea is if you're starting from (0, 0) or the X & Y coordinate of
zero the higher you go on value, the more the price is going to increase. So the
more value you give, the higher you can charge for your product or service.
And so this is key with Instagram because in the beginning when someone lands on your
page they're just getting into your sphere of influence and they're like
"Whoa, what are they about?" And so when people engage with your shareable and
your Instagram TV content and they get pumped they're like "I want to know more
about so and so." So the way the value ladder then starts is they opt-in to
something called your freebie or your lead magnet because it is a very low
barrier of entry, because it's free obviously, and so once people trust you
for them to give you their name and their email that is when the value
ladder begins. So the idea is, and this is gonna take a lot of time because even I
don't have my value ladder built out yet and I'm definitely working on it,
but the idea is you have a free product then you would have a low tier product
then you would have a middle tier/high ticket product and then after that
you would have a super high ticket product. The ladder can keep going however
long you want, so let's go through what I mean for each of these step-by-step. So
what I mean by free is obviously something that you give away for free. I
mean everybody has to have some type of lead magnet, that could be in the form of
a free course, an e-book, a PDF, a free webinar, a free audio file, a free video
file, I've noticed from the lead magnets that
I've created that free mini courses go crazy. People love them, they don't even
have to be that long, it was like a five video course that I created for people.
It was super valuable and people loved it and so they trusted me with that lead
magnet I gave them and so I'm moving up the value ladder to a low ticket product.
We're talking about something that costs less than a hundred dollars, it could be
in the form of anything I just mentioned and also what works well is something
like a membership site where you charge 30 bucks a month for people to
be members of your membership site. And so moving up the ladder again, a
higher ticket product is something that costs between $500 and $1,000 is the
sweet spot for a higher ticket product and it could even go up to $2,000 in
some cases. And so it could be a course/coaching or group coaching that is
more where you are involved in that model, it's not just like "go
through this PDF and read it" that's not going to be worth a thousand dollars and
when you get to the super high ticket products that is where it gets spicy and
I don't have one of those yet, I hope to have those maybe in the next
year or two but that looks like something where you put on an event,
mastermind on a tropical island, maybe you put on a conference and it costs
anywhere from $2,000 to $10,000. I was watching a video that Russell Brunson
did, the owner CEO founder of Clickfunnels,
and he literally charges people a million dollars for him and his team to
handmake, customize, and build people a funnel. He was serious, I thought he was
joking and I was like "Oh my god, a million dollars." But these people go all
the way up the value ladder with Russell Brunson and so imagine if you had in
your value ladder a freebie, and then a low ticket item, maybe it's
between $9 and $19, but within that low ticket offer you said "Hey, do you want to
have one-on-one coaching with me?" So maybe if you have ten clients
and you're charging them, I don't know, 700-800 dollars a
month for one-on-one coaching, and you could raise your prices as you go, that
is like 7000-8000 dollars a month so you're
working up to that 10k mark and looking to expand. And so
remember as you're building out your online business and growing on Instagram
and other social media platforms just remember, if you take anything away, that
you will have buyers that will buy everything from you. They will buy from
the low ticket all the way up to your most expensive product or service on the
value ladder so keep that in mind. So I know you're loving this video because
you are still here, you must check out this video which is coming up next which
is my original Instagram video about how to grow from 0 to 10k followers on
Instagram this year in 2020 and that video starts right now. "So you want to
buy some followers we have 50% off" I'm like "WTF dude?" Instagram
algorithms are like "Block! You're blocked from commenting."