How often should you post on LinkedIn?
Now, if you have been wondering about the same thing, stay tuned, because in this video, I'm
going to answer that a burning question for you.
I'm Vendy and I help coaches and consultants sign up high ticket clients on LinkedIn
without sending any spammy or salesy DM`S.
Now, if you are thinking about using LinkedIn in your marketing next year, be sure you
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Okay, my sunshine, so how often should you post on LinkedIn?
Should it be once a week, twice a week, five times a week, every
single day, three times a day?
Now, the beautiful thing is that LinkedIn is very new at content creation, right?
So, LinkedIn has been around for 18 years, but it only became a content
creation platform four years ago when Microsoft really acquired LinkedIn.
So, that's why most people are not yet creating content on LinkedIn, which means there is
nearly no competition on this platform.
Now, what that means for people like you and I, is that the organic
creech own LinkedIn is crazy.
So, one piece of content, one post can get you in front of 2000 ideal clients, 5,000
ideal clients, 10,000 ideal clients and more.
Now, this is a brilliant, because obviously you do not have to pay for this exposure.
All you have to do is get good at content creation and getting in
front of you the right audience.
You might be thinking, okay Vendy, I know all of that, but how often should I post on LinkedIn?
Just tell me.
Now, the truth is that there's no one straightforward answer here, because
it really depends how much engagement are you getting in this moment in time.
If you were getting at least 1000 views per post, then I will tell you that the more you
post, the more visibility you're going to get, and the more clients you're likely to attract,
however, there is a massive caveat here.
If you're not getting much engagement, meaning you're getting one, two likes and
maybe only a 100 to 200 views per post.
I do not recommend posting every single day.
So, why is that?
Now, the truth is that you're actually hurting yourself in the algorithm.
If you keep posting every single day, but not getting any engagement.
Let me give you an example here.
Let's assume we have a friend called Karen.
Karen is posting every single day.
However, she's really only reaching 100 or 200 people proposed, and she does not understand
why her reach is not growing and why she's not really getting clients on the platform.
Now, let's assume Karen published a post on Monday, and I saw that post in my feed.
No, I see this post.
I look at it and I don't really engage, because I don't really like it, okay?
Cool.
LinkedIn takes a note of that.
Then on Tuesday, Karen posts another post.
I see it in my newsfeed.
I'm like, hmm, not really impressed.
I don't engage.
Cool.
And let's say on Wednesday, Karen posts something else again.
I see that post in my feed and I still do not engage.
Now by this point, LinkedIn has learned that Karen's posts are not relevant to me.
So, LinkedIn will stop showing her posts to me altogether.
Now, I'm just one person.
However, this is going to be happening with all people in Karen's network.
When you publish a post, LinkedIn puts it in front of a small group of
people to monitor, if they like it.
The danger here is that at the beginning, LinkedIn will show Karen's posts to
all her followers, all her connections.
However, if they keep ignoring her content and if they do not engage, LinkedIn will
just learn, oh, no one likes Karen's content.
So, LinkedIn will stop showing Karen`s posts to her network altogether.
This is the hole that many business owners fall into.
And as I demonstrated, you're actually making things worse for yourself.
If you publish posts every single day without getting any engagement.
This is why I always say that it is so much more important that you work on the quality
on your content first and only then ramp up the frequency, because if you start from the
frequency perspective of posting every day or even two times a day, you're really digging
yourself deeper, deeper into that hole.
And the only way out of it is first to grow your network, and second to
actually get good at copywriting.
So, the answer to the question of how often should you really post on LinkedIn is twofold.
Number one, if you're getting plenty of engagement on your content, if you're
getting the views, the likes, the comments, then the more you're going to post,
and the more frequently you're going to appear on LinkedIn, the more ideal
clients you're going to reach and the more business you're going to generate, okay?
However, if you're not getting much engagement, I need you to pause right now.
And rather than showing up every single day, I much rather you just appear twice a week
on LinkedIn, but you dedicate more time per post and you really improve week by week.
Just get that engagement up, get better at storytelling and copywriting, because
that is what actually is at the key and the heart of getting that engagement.
You need to lead with a story.
You need to pull people in to have them resonate in what you're saying
and for them to want to actually come, appear and engage in your content.
Now, if content creation feels super foreign and complicated to you, be sure you message me on
LinkedIn and ask me about the LinkedIn Bootcamp.
I would absolutely love to show you how to skyrocket your engagement and get
thousands of views on all your posts.
If you are a business owner, I highly encourage that you also grab my quick
start guide to LinkedIn below this video, where I show you exactly how I
attract inbound clients on LinkedIn.
Now, I would really appreciate if you could give this video a thumbs up and subscribe to my
channel as it truly helps me grow on YouTube.
Thank you so much for tuning in and I'll catch you at the next episode.
Bye.