UP.
>>> WE HAVE A HEALTH ALERT FOR
YOU THIS MORNING.
ALARMING TREND OF DO IT YOURSELF
TEETH STRAIGHTENING.
IT APPEARS TO BE ON THE RISE FOR
THE SECOND TIME WITHIN TWO
YEARS.
THE AMERICAN ASSOCIATION OF ORTH
DON'TISTS OR AAO ISSUING A
SEVERE WARNING ABOUT THE DANGERS
OF THIS PRACTICE.
JOINING ME NOW TO EXPLAIN ASK
DISCUSS THE NEWEST AND SAFEST
TEETH STRAIGHTENI METHODS.
THANK YOU BOTH FOR JOINING US.
YOU KNOW, I DID A QUICK SEARCH
JUST TO TAKE A LOOK AT SOME OF
THE THINGS YOU COULD FINE
ON-LINE, I KNOW YOU'RE TALKING
ABOUT THESE BECAUSE THEY REALLY
GAINED IN POPULARITY.
HOW POPULAR A THEY?
>>> NIKKI, FIRST OF ALL THANK
YOU FOR HAVING US THIS MORNING,
WE APPRECIATE THAT.
ON BEHALF OF THE AMERICAN
ASSOCIATION OF ORTHODONTISTS,
OUR CONCERN IS THAT WHAT WAS TO
THE INDIVIDUAL THAT IS OUT THERE
THAT IS LOOKING FOR A BEAUTIFUL
HEALTHY SMILE THAT THEY NOT BE
DAMAGED WITH SOME UNINTENDED
CONSEQUENCES 92 CAB OCCUR
THROUGH SOCIAL MEDIA.
WE HAVE SURVEYED OUR MEMBERS
CENTLY.
WE FOUND THAT 13% OF ALL THE
ORTH DON'TISTS IN THE UNITED
STATES -- ORTHODONTIST IN THE
UNITED STATES HAVE SEEN
ORTHODONTIC DAMAGE THAT HAS
REURED IN THE PROCESS OF TRYING
TO HAVE THE SMILE THAT EVERYONE
WANTS.
>> EDAVID, LET'S TALKING TO YOU
BECAUSE YOU GAVE THIS A SHOT.
WHAT HAPPENED?
>>> WELL, ACTUALLY WHEN I WAS A
CHILD MANY DECADES AGO, I HAD A
GAP BETWEEN MY TWO FRONT TEETH,
MY PARENTS TOOK ME TO SEE A
DENTIST.
AND HE RECOMMENDED THAT I PUT
ORTHODONTIC RUBBER BANDS AROUND
MY TWO FRONT TEETH TO DRAW THEM
TOGETHER AS YOU SEE IN THE
DO-IT-YOURSELF VIDEOS.
I DID THAT AND THE RUBBER
BANDIES APPEARED.
I KEPT DOING IT AT NIGHT AND
THEY WOULD DISAPPEAR IN IF
MORNING.
EVENTUALLY COME TO FIND OUT THE
RUBBER BANDS WERE GOING OUP INTO
MY GUM AND ENDED UP KILLING MY
TEETH AT THE ROOT.
>> I DIDN'T EVEN KNOW THAT WAS
POSSIBLE.
TELL ME ABOUT JUST THE MONEY YOU
HAD TO PAY AND WHAT YOU HAD TO
GO THROUGH TO GET THIS RIGHT.
>> WELL, I HAD SEVERE BUCKED
TEETH AS A KID, I WAS TEASED A
LOT, WHAT KIDS DO.
AND THEN WENT THROUGH PROBABLY
THREE, FOUR YEARS OF BRACES,
ENDED UP MY TEETH DIED SO I HAD
TO WEAR A RETAINER WITH TEETH ON
THEM FOR ANOTHER TEN YEARS.
AND THEN I HAD TO GET TEETH
IMPLANTS WHICH ACTUALLY ENDED UP
FAILING TEN YEARS LATER.
I'VE BEEN DEALING WITH IT MY
WHOLE LIFE.
>>> SUCH A STRONG WARNING TO
PEOPLE.
WHY DO YOU BOTH THINK THAT
PEOPLE ARE TAKING THIS ROUTE,
THE PRIMARY REASON, VERSUS GOING
TO AN ORTHODONTIST?
>>> WELL, I DON'T THINK THERE IS
ANY DOUBT.
I THINK IT IS SOMETIMES THEY
THINK IT IS A CHEAPER, MORE
AFFORDABLE WAY TO GO TO TAKE AND
TO DO SOMETHING THEMSELVES,
ESPECIALLY WHEN WE SEE IT ON THE
INTERNET, WE THINK, HEY, THAT
HAS GOT THE BE TRUE.
BUT UNFORTUNATELY, IT IS
TWO-EDGED SWORD.
SOME OF THE THINGS ARE GOOD
INFORMATION AND A LOT OF THE
THINGS ARE NOT GOOD INFORMATION.
THERE IS NO SUBSTITUTE FOR A A
IN-PERSON VISIT TO AN
ORTHODONTIST.
YOU KNOW WHEN I GO TO LAS VEGAS
I TAKE MY CHANCES AT THE
DIFFERENT TABLES, BUT WHENEVER
I'M DEALING WITH A SMILE THAT IS
A LIFETIME, YOU KNOW, IT IS NOT
SOMETHING I WANT TO PUT AT RISK.
>>> ABSOLUTELY NOT.
SO TELL US WHEN ARE SOME OF THE
LATEST ADVANCES I ORTHODONTISTK -- ORTH DON'TICS
BECAUSE A LOT O PEOPLE DON'T
KNOW THERE ARE MORE AFFORDABLE
THAN PEOPLE THINK.
>>> WE HAVE CLEAR, TOOTH-COLORED
BRACE, THEY'RE DIFFERE COLORS,
THE KIDS LOVE ALL THE DIFFERENT
COLORS ON THERE.
YOU CAN HAVE THEM INSIDE,
OUTSIDE, UPSIDE DOWN, AS LONG AS
YOU'RE GOING TO THE MOST
QUALIFIED INDIVIDUAL TO PROVIDE
THAT TREATMENT.
NO ONE-SIZE-FITS-ALL.
BUT THE CONSUMERS, THEY CAN, YOU
GO TO MY LIFEMY SMILE DISPORG
YOU CAN FIND ORTHODONTIST NEAR
YOU FOR THE PROPER TREATMENT.
>>> THANK YOU BOTH FOR TALKING
WITH US ABOUT THIS VERY SCARY
TREND.
DAVID, THANK YOU FOR SHARING
THIS STORY.