Fashion is an evolving beast with the fashionistas of the world endlessly attempting to create
impossibly fabulous and unique new outfits for fashion shows.
A commonly seen element of such outfits is that they’re often impractical, unwieldy
and, to the layperson, hilariously bizarre looking.
So why don’t fashion shows just show off clothes people might actually want to wear,
instead of going with outlandish outfits?
It turns out, although not as popular as runways shows intended to show off the latest so called
“high fashion” pieces, Prêt-à-Porter (literally, “ready-to-wear”) shows are
held every single year by most of the top brands in fashion.
Said shows, meant to show off what’s going to be “hot” next season, invariably feature
regular items of clothing and outfits mostly identical to what we, the customer, will eventually
be able to buy in stores, or at least, some version of them.
The fashion show pieces usually have a few minor alterations made to accentuate a given
model’s figure, rather than being cut more generically for the average consumer.
Although popular within the sphere of fashion, these shows seldom receive the kind of high
profile coverage Haute Couture fashion gets in the press- a fact that segues into one
of the key reasons fashion at these particular shows is occasionally outlandish.
The truth is that most of the crazy outfits you see have one real purpose- relatively
cheap advertising.
It turns out that creating a dress that looks like it belongs in Lady Gaga’s closet and
featuring it prominently in a fashion show is a relatively inexpensive way to get eyeballs
directed toward a particular designer’s body of work, which of course is also akin
to why musicians like Lady Gaga frequently pull the same stunt.
With regards to fashion shows, as Susannah Frankel, one time fashion editor for The Independent,
states: “Although the more expensive shows may cost upwards of £500,000, they still
work out cheaper than advertising campaigns shot with big-name models and superstar photographers
and have a much more immediate and mainstream audience.”
Wildly flamboyant or excessively fabulous items of clothing are naturally going to pique
the interest of the press more and, as a result, outfits seen at high fashion shows have been
getting progressively more ridiculous over the years.
Think of it as a fashion arms race where the goal is to make an impossibly chiselled model
doing their best to stay straight faced look as silly as possible.
Looking beyond the consumer, these kind of shows are also noted as functioning as a proving
ground of sorts for designers to show off their skills via demonstrating the extremes
of what can be done with individual materials and fabrics.
It should also be noted that while the clothes seen on catwalks during high fashion shows
are generally never intended for sale, they do often influence fashion in some way.
Said influences may be as subtle as the color scheme shown off during a particular show
or the basic silhouette of clothing on display- a popular example of the latter being skinny
jeans, which were widely mocked when first seen on the catwalk before becoming the following
season’s “must have” item of clothing and now relatively ubiquitous.
Of course, when using elements of a ridiculous design, it is usually the case that designers
will greatly tone things down, drawing broadly on ideas presented with the more garish outfits
worn by models to create something more palatable to the general public.
A comparable practise in another industry is that of so-called “Concept Cars” created
by car manufacturers.
Like high fashion, these cars are generally designed more to both grab the press’s attention
and within the industry to showcase things like a new manufacturing technique, material,
or feature, rather than the company actually having any plans to manufacture and sell the
car shown.
But, again as with high fashion, elements from these concept cars are occasionally integrated
into more toned down cars later available for sale to the public.
Moving on to art side of things, it has been argued that fashion, or more accurately high
fashion, should be considered a form of art, with the most popular comparison between between
high fashion and modern art.
However, a notable critic of fashion being considered a form of art is fashion designer
and billionaire Miuccia Prada, a woman often called “She Who Must Be Obeyed” within
the industry.
For example, in an interview with New York Magazine, Prada stated: “Art is for expressing
ideas and for expressing a vision.
My job is to sell.
And I like very much my job.”
But to conclude, the clothing at high fashion shows looks garish and ridiculous for a number
of reasons, the most prominent among them being to score some sweet column inches in
the news outlets of the world so as to also bring more attention to a given designer or
brand’s less outlandish product.