Because it's this kind of information that shows them exactly
What's going to drive you.
Far beyond salary, far beyond development opportunities. and this is what's going to push you to success alongside your teammates
When the stakes are high
Hey Badass, welcome back to the badass careers youtube channel
Which is the place to be to build a career and life you love and if we haven't met before my name is Rosie
I'm an online career coach and the founder of Badass Careers
Which is completely dedicated to helping you to find your purpose get clarity and direction in your career
to brand yourself and to land or create that next opportunity yourself and get paid what you're worth and one of the most
Underrated pieces of marketing collateral that i've seen in the job search when it comes to branding yourself is the cover letter
And I think it's because cover letters have been done. So so poorly for so long that people don't really understand the potential
Of being given an entire page to write several hundred words on your fit and hunger for this role in the company
And people haven't been doing it
right
And so they haven't necessarily seen the results. now when my clients use their cover letters they get told
Time and time and time again in the interview because they often get the interview
Your cover letter was excellent your cover letter
Really made you stand out and i've seen it time and time again as well working in hr
Working in recruitment often when a manager cannot quite decide between two final candidates for a role
They go back to the original application
And they look at the cover letters and they see who had that grit and that hunger and that real
Enthusiasm and passion for the role as well
so it's a very strategic and very important document and in this video i'm going to talk about the number one secret to
Writing a cover letter that recruiters hiring managers and companies love
and basically it comes back to the fact that in 21st century careers personal branding and storytelling skills
reign supreme
It really comes down to fit and it really comes down to who you are and what unique strengths you can bring to the table
That will provide your own unique twist in this role
So without further ado, let's jump into the one thing that you can be doing with three very concrete examples
That's really going to shift the dial for you and your cover letters and it basically all comes back to the fundamentals of human psychology
But just before I jump in I did want to invite you to a free
Resume masterclass that i'm running at the end of this month
I'm, really really excited for it and i'm going to be giving away some of my best stuff. It's called five keys to a modern
Interview generating resume that will help you to stand out even in an ultra competitive job market
So if this sounds like something that you'd love to learn more about click the link in my description box down below
And i'll see you live at the end of the month. Okay. So where were we fundamentals of human psychology?
Yes, so humans are linguistic beings. We've created our world. We create our culture we create
our experience of life basically through our language and through stories and humans are also
Emotional decision makers when it comes to making purchasing decisions and things that drive our buying and purchasing behaviour
Are very much anchored in language and stories? I don't know about you guys, but i've definitely spent some time scrolling through
give a little pages or similar or like kickstarter projects and you're reading that story and it
elicits something in you and you're just like take my money and just like spending money and like
donating cash to all of these causes or cool projects because you resonate with the story now i'm not saying you're a product but I
Am saying that you will have a story or an element of your story that you can bring in
And help to make that emotional purchasing decision and connection happen
so in the professional context in the cover letter context
What does it look like to tell a story i'm going to share three examples from real clients? Very recent
Who have done this technique and landed interviews and it really really works and then we're gonna debrief
What worked and why and how you can do the same. So here's example number one
I'm not exaggerating when I say that runtastic was the fuel behind some of the biggest transformations of my life when runtastic came along in
2011 it saved my life and my health by pushing me to start running
And helped me lose over 40 kilos then quarantine hit and let me tell you those instagram lives of yours kept me accountable
And made me show up every single day now
It's my time to give back to channel my undying passion for this incredible platform to help shape the future of runtastic
I've dedicated the past seven years to empowering international teams to grow and rock the marketing universe and I have found my true calling
In building disruptive marketing strategies that transform a company's vision into engaging stories for their consumers
and then it goes on so
What works here is that runtastic if you don't know is a running app owned by adidas
What works here is that?
They use their personal connection to the product and the way it changed their life to why they want to work for this company
And when you can do that
The employer has no doubt in their mind that you are going to show
Up when times get tough when you need to be resilient when you need to really go above and beyond in the team culture
You don't even need to say it. It's just there. Let's give you a second example
Now this example is from a client of mine who applied for
An online pet care platform who sells pet food and pet toys and pet care solutions
So they're animal people and they especially love their dogs and they talk a lot about having you know
The dogs in the office and a lot of members of the team being dog lovers and stuff like that. So
My client made a connection with her and her relationship with her dog
So let's check it out two years ago
I rescued an abandoned black lab mix named zafira whose tail was cut off as a puppy so she could be sold as a
Rottweiler for a higher price when I got her she was scared of everything even squeaky toys two years later
She's a loving and happy pup who's more spoiled than ever and squeaky toys have now become her
Absolute favorite sound in the world safe to say I feel incredibly connected to the way chewie's platform and products
Help to keep pets and their parents happy naturally when the self-confessed employee experienced. Junkie
Saw you were looking for a manager employee engagement to help make chewie a best-in-class place of work
I knew I had to apply see how powerful that is when it leads you in to why you're here
Why you're applying for this role again that connection to the company. It doesn't always have to be the company
It can be the industry. It can be the role
It can be something else that you've connected with. You could have you could be a consumer
Maybe your family have experienced the product or the service in some way finding these connections is so so powerful
Let me give you a third example as a mission-driven professional with degrees in international development and law
As well as several years of human rights field experience. I've seen firsthand that to make a real impact on people and communities
Everyone needs a seat at the table
for this reason, I was very excited to learn about ground truth solutions and your approach ensuring the voices of
Humanitarian aid recipients are not left out of the design and implementation of aid policies. I first witnessed
How aid policies are implemented in the field while studying in Nepal it was an
eye-opening experience to learn that intended beneficiaries of development aid often had very different views of aid
organizations than I had imagined as a student through interviewing street children as part of an independent research project on the effectiveness of
NGOs working with at-risk children in Kathmandu
I learned the majority had no interaction or positive interaction with the high-profile well-financed international organizations
Operating in Nepal and that there was serious work to be done when it came to advocacy and communication
so this is very very compelling because if you'd sing the job ad you'd have seen the convictions of the company and the purpose of
this role that she's going for and why this job ad even exists the problems that they're trying to solve and she's
Absolutely answered this through storytelling
She shared a strong opening conviction that made you sit up and pay attention
And then she linked her personal experience to the needs of the role now
It doesn't always need to be so intense. You can also just find an interesting angle or part of your personality. That works
I'll just give you a super super quick bonus example
I'm a big believer in the power of communities and definitely identify as that person who's organizing community events
any chance she gets connecting people and making introductions for neighbours and friends perhaps this is why I connect so
Deeply with facebook's mission to build social value giving people the power to build community and bring the world closer together
see that's just linking to a personality trait right being that person who's like on neighborhood watch and always bringing the community together and
As a big fan of community in general it still works well to make you stand out and land interviews
So my concluding advice to you is don't just link, you know
The generic information that you can get on the website and the job ad and stick that in the first paragraph anyone can do that
I want you to ask yourself some questions. Do you have a big link between yourself and the company?
Have you been a customer? Have you met people who worked at the company that inspired you?
Have you worked for a competitor and understand their product mix did the founder of the company also start out as a graduate?
did someone on the hiring team also go to the same school as you is there an emotional attachment somewhere in there between
Their story and your story have you had a particular life experience that's caused you to have the values that you do
And aligns to some of their values all of these will help you to figure out
Can I tell them something human? Can I tell them something real because it's
This kind of information that shows them exactly. What's going to drive you far beyond salary far beyond development opportunities
This is what gets you out of bed in the morning
And this is what's going to push you to success alongside your teammates
When the stakes are high if you'd like some more support on this, I do have an amazing free resource called nail that
Hook for cover letter hooks specifically, so I will leave that in the description box for you down below
I think you'll absolutely love it. It's going to be very very inspiring for you to understand
How you can open your next cover letter strategically?
There are loads and loads of concrete examples
And while you're down there, don't forget to sign up for my free resume masterclass because it's going to be lit
anyways, I hope that you guys have an awesome day and if you're the kind of person that wants to build a really meaningful and
purpose-led
And successful career. I definitely recommend that you hang around so hit subscribe down below as well
I release videos every single week, so you can't miss me so until then stay badass and i'll see you next time. Bye