hi there my name is Richard McMunn from
the interview training company past my
interview calm and in his tutorial I
will teach you how to pass a social
media manager interview so if you have a
social media manager interview coming up
with any organization whatsoever please
do stick around and watch this training
tutorial fully from beginning to end
because I promise to help make you the
standout candidate and to achieve that
goal this is what I will cover I will
give you a list of social media manager
interview questions that I strongly
recommend you prepare for I will give
you great sample answers to help you
pass your social media management
interview I will tell you the skills and
qualities that you really have to
demonstrate throughout your social media
manager interview and then I will also
tell you about further resources that
you can gain access to to help you
succeed so this for great reasons why
you should stay tuned and watch this
from beginning to end before I get into
the trainee tutorial a quick warm
welcome to this social media manager
interview tutorial my name is Richard
McMunn that's me there in the center of
the screen I've been helping people for
over 20 years now to pass their
interviews I always do that by giving
you top-scoring answers you can't find
anywhere else on that basis please make
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know it's worth me spending more time
creating it for you ok let's get into
those social media manager interview
questions or tips and the top-scoring
answers so the first question that we
want to prepare for is introduce
yourself and tell me why you want to be
a social media manager now when
answering this first social media
manager interview question make sure you
focus on the skills the qualities and
experience you have and also what you
can specifically bring to the role
here's my suggested answer for you I am
a results-driven social media manager
who has gained extensive experience
working in a variety of different
businesses where the reliance on
effective social media campaigns has
been critical for example in my previous
role I managed to significantly increase
social engagement and conversions by
targeting the right customers on the
right platforms and with the right
content now I want to be a social media
manager because it is not only a role I
am extremely passionate about but having
researched your business prior to the
interview today I believe I can bring
considerable value to the organization I
am highly organized I am consistently
effective in my work and if you hire me
as your social media manager I feel
confident you will see a positive
immediate return on your investment in
terms of social engagement brand
reputation and more importantly
conversions so that is a brilliant
answer to that first interview question
because it demonstrates to them that you
certainly have the skills and experience
to perform highly in the role and it
also helps to make you the standout
Canada may you can either pause the
video if you want to and take notes of
these interview questions and answers as
I progress or if you want to wait I will
tell you where you can download my full
set of social media manager interview
questions and top scoring answers so the
next interview question we need to
prepare for is what are the most
important skills and qualities needed to
be a social media manager now this
interview question clearly assesses your
understanding of the social media
manager role and also whether or not you
have the necessary skills and qualities
to excel within the position and as you
and I know to be a social media manager
you need lots of different skills and
qualities so let's give them a brilliant
answer here it is there are numerous
skills and qualities needed to be an
effective and competent social media
manager however above all of them you
need to plan strategic
to ensure the work you carry out meets
the commercial objectives of the
business you are working for you also
need a creative mindset and the
understanding that social media
campaigns that work today may not work
tomorrow you also need an extensive
understanding of community engagement
and management superior writing skills
but also an understanding of your target
audience and their specific needs other
skills and qualities include a tactical
approach to social media technical
skills in terms of how the different
social platform algorithms work a desire
to always stay up to date with the
latest social media developments and
platforms and finally exceptional
communication and interpersonal skills
so you're demonstrating there that you
understand the skills and qualities
needed in the role to not just get by on
a day-to-day basis but to stay ahead of
the competition and also continually use
your expertise within the role to create
brilliant social media posts and more
importantly engagement and conversions
so the next question is so why do you
want to work for us as a social media
manager this question is guaranteed to
come up so when responding to this tough
social media management interview
question it is important we provide a
unique answer that is different to all
the other candidates and here it is in
my opinion there are two types of
company that use social media for their
business the first type of business are
the ones who do it because they feel
they have to the second type is the one
that takes social media seriously and
they embrace it wholeheartedly because
they understand the benefits you clearly
fall into the second category and if I
get to work here I know you will fully
support me in my role furthermore
because of the type of organization you
are I believe you will be willing to try
new and innovative social media
campaigns that will serve to ensure you
stay ahead of the competition whilst
further increasing your market share you
will be the only person who will use
that kind of response at your interview
I can pretty much guarantee
now don't go anywhere because I still
have more questions to run through to
help you but when you're ready if you
want to click that link in the top right
hand corner of the video it takes you
through to my website pass my interview
comm where you can download my full set
of social media manager interview
questions and top-scoring answers in PDF
format including the ones that I'm going
through during this presentation right
now let's move on to the next question
what would you do within the first four
weeks of starting work as our social
media manager so don't sit there and
think off the top of your head what you
would do in the first few weeks of
starting instead have a pre-prepared
answer to this question to show the
hiring manager that you are fully
prepared and ready to get working here's
my suggested answer I expect to be very
busy within the first four weeks of
starting the first and perhaps the most
important thing I would do is sit down
with you the senior managers to
establish what it is you want me to
achieve but also to find out your long
term commercial goals this will give me
a clear focus to work towards and it
will also allow me to plan accordingly
and create effective results driven
campaigns
I will then get to know everyone within
the team and also find out as much as
possible about the products and the
services you offer and how I need to fit
my campaigns around these I have already
carried out some work prior to the
interview to ascertain the social media
channels I believe we should focus on
and the types of campaign I would work
on initially following that I would
continually test tweak and optimize my
campaigns to ensure they are meeting the
predetermined objectives I like that
answer
because it shows you're ready to get
working you know what you're gonna do
within the first few weeks and you are
also demonstrating to me that you can
add immediate value to my business so
the next perhaps toughest interview
question for social media managers is
explain the strategies you would use to
generate leads so the only way you can
really answer this difficult social
media manager interview question is to
provide the hiring manager or
interviewer with a comprehensive
in-depth response
so don't just give them a short week
answer go in detail about the strategies
you would use to generate leads here is
my suggested answer there are five
different steps I would follow to
generate targeted leads as part of my
social media management strategy step
one is to ensure the company profile is
fully optimized including all relevant
contact information the branding is on
point contact information is accurate a
link to our company bio and also
call-to-action buttons are present step
two would be to create easy to use
professional and engaging landing pages
now it's pointless spending time effort
money on social media posts that fail at
the landing page element the landing
pages must be closely aligned to the
post content easy to navigate and also
compatible across all devices step three
would be to create clickable content
that goes to those landing pages now the
truth is without compelling and engaging
content we won't be able to collect
quality leads there is also a fine
balance to be achieved between posting
clickable content and useful informative
and personable information step 4 would
be to use social ads however I would
only start using social ads once I am
convinced the platform is correct and I
also know which posts have the most
engagement I would take care of the
budget and make sure it converts to
achieve this I will ensure all relevant
pixels are integrated on their landing
pages and I would only use ads when
there is an incentive for the potential
customer this would include discount
codes and competitions for example
finally step 5 would be to measure the
performance of the posts and refine and
tweak them based on the data I'd
collected via analytics so that shows
you have a strategy in place you're
talking about five different steps for
generating leads which shows you have
experience and know how to do it
correctly
sorry correctly so what I recommend you
do now is go through to that page in the
top right hand corner of the video takes
you through to pass my interview comm
you can have a look at my full set of
social media
your interview questions that I
recommend you prepare for and you can
also download the answers if you want to
in PDF format so you can have them in
your inbox within two minutes from now
including all of the five that I've just
gone through today I hope you've enjoyed
that please subscribe to the channel so
you don't miss out please also give the
video I like because that tells me you
enjoy it and it's therefore worth me
spending my time creating it for you
thank you very much for watching and I
wish you all the best
for passing your social media manager
interview have a brilliant day