Sunny Lenarduzzi: I used to think that in order to have a lot of success, you had to
wear a fancy suit, look super important at all times, and work around the clock.
But then I build a multi million dollar business in my Lulus in my living room and I realized
that the new entrepreneurial dream, it looks pretty different.
Ready?
Welcome to Tip Tuesday where I share bite size bright ideas to build your business,
and today I'm going to be sharing the six steps to becoming a YouTube millionaire.
Really though, when I was a little girl, I dreamed of being a big time network TV TV
host, and today instead of working for a big network, having a boss, and having to get
up at an ungodly hour in the morning, which I did used to have to do, I used to have to
get up at 2:55 in the morning.
I now work for myself.
I make videos from my house, and I have a global team.
So how exactly did I do all of this?
YouTube.
That's the really simple answer.
There are six steps that I took to take my YouTube channel from being just a random old
video hosting platform to an actual multi million dollar business.
And yes, I do have a receipts, because I don't know if you know this, but there's people
who like lie about stuff on the internet, so I figured I'd actually show you this is
for real for real.
This a screenshot of the revenue that I have generated from just one of my products from
YouTube, and it's honestly insane to share this.
It's crazy to see it with my own eyes, and I never anticipated that this was going to
happen when I started making videos about four years ago.
And no, I am not showing you this to show off.
I think you know me well enough by now.
If you're new here, welcome.
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But I think you know me well enough now that I'm not sharing this to show off or to brag.
I'm sharing it because it's possible.
I never in my wildest dreams could've imagine that I would build a business at this level.
But if I can do it, you can do it.
Just to be totally clear.
The revenue that I'm talking about has not come from sponsorships, it hasn't come from
brand deals, and it hasn't come from AdSense.
Those are all cute little cherries on top, but they're not the main source of the revenue
that I'm talking about today.
Here's how it happened, the six steps to becoming a YouTube millionaire.
Step one, I started my channel, because look, be honest, no one will find you if you don't
start a channels, and customers, clients, sales can't come rolling in if you don't have
a channel.
So I started my channel imperfectly, like really, really imperfectly.
If you want to scroll back, feel free.
I started with a window from natural light, a web cam, and a stack of books as my tripod,
and I shot videos that I knew my clients were asking me about.
So it just started as way to answer client questions without having to go to more meetings
or get on more phone calls.
Some I kind of just started it out of pure necessity and then I realized, oh, there's
more people than just my clients looking for these answers, and that's when my channel
started to get a ton of engagement and all these views and I was getting discovered by
new people every single day.
So starting was step one.
Step number two was I got laser-focused on my niche.
I figured out by testing content, and if you're new on YouTube, you're probably thinking,
"Well, none of my videos are getting traction, and I'm not growing fast enough," and all
those things which I hear on a daily basis.
But the reality is there are pieces of content that are going to take off more than others.
So those are the ones to pay attention to.
So when I started making videos on YouTube, I was talking about all different kinds of
things.
I was talking about technology and apps.
I was talking about social media in general.
I was talking about all the different platforms.
But then I realized that every time I talked about YouTube, it's when I got the most momentum.
So I realized there was a need for that.
And that's when I laser-focused in on YouTube and I started talking about YouTube more often.
Step number three was I built a customer list.
I started to realize that YouTube is great, but at the end of the day I don't own YouTube
and what I really needed to do was own my audience.
Basically what I started doing was with every video I would find a way to get people off
of YouTube and onto my email list.
Your email list is the most profitable part of your business and it's the thing that you're
going to use when you actually have something to sell.
I got people to into a private Facebook group and I got people onto an email list, and those
were the two places that I was pushing my YouTube audience every single day and it was
growing every single day on autopilot because all these videos that I created were working
for me because they were showing up number one on YouTube and on Google.
So they were pulling in an audience and new potential customers all day, every day, and
building that email list and that Facebook group.
Step number four, I created a product that you wanted.
So by building a list, building a Facebook group, creating content that I knew was actually
working for you, I just started asking what is it that you want from me, what do you want
more of.
And as much as I could share a lot of information on my YouTube videos, I knew that I could
create something even more in-depth with something like an online course.
So I created my first online course by asking my audience that I'd created asking that customer
list I'd created on my email list and I created a video marketing course.
The first time I'd ever launched anything of my own, the first time that I had ever
sold a product that I'd created, in the first launch ever I made $10,000.
And I was so thrilled, so excited, and I just kept thinking, "It can't get better than this."
And then we launched another product directly to my email list that I built off of YouTube.
That was a $40,000 launch in the first five days, and now that same product has generated
well over a million dollars in revenue.
So it started small and just continued to grow from there because I had built my own
customer base.
Step number five, I automated my sales system.
I was selling these products, doing launches, I had an email list that I could sell to.
And then I realized, "Well, if I could create some sort of like video funnel for my YouTube
videos, then I can be selling my product every single day on autopilot."
So that's what I did.
I started creating sales funnels that I could send people to as soon as they watched a YouTube
video that they could get funneled through to get pitched to my products eventually.
That put my income on autopilot.
So my videos every single day because the whole method of my videos and what I do with
my students and clients is I teach them how to rank number one on YouTube and Google.
So if you're ranking number one for any topic, there is a new audience and new potential
customers that are finding you every single day.
So we're getting sales every single day from YouTube for my products through these automated
systems that I've created.
Before we dive into step number six which is the final step, I want to know what is
something that you feel like you could sell or you're inspired to sell now hearing this?
Put it in the comments below.
I would be very curious to find out what it is that you could do with this, and like I
said, if I can do it, you can do it.
All right, so step number six is we use paid ads to scale the business.
We build our business organically using YouTube, didn't touch paid advertisements, and then
I had all this capital I'll call it and money in the bank that I was able to then put back
into the business to help it scale and grow and bring in even more revenue by getting
my message out there to an even bigger audience through paid advertisements, whether it was
Facebook ads or Instagram ads or even YouTube ads.
So those are the six steps that I used to become, I feel like I'm just saying it in
a funny way every time I say it, a YouTube millionaire.
Now I know you might be thinking, "Girl, if you really made a million dollars, why don't
you have a yellow Ferrari?"
Well, the reason is, first reason I guess is that I'm not over compensating for anything,
and second reason, is that it's just not my style.
Truthfully, just because you make a million dollars in revenue or multiple millions in
revenue, which we've done through all of our products and services, you want to take that
money and put it back in the business and be smart about it.
I am a big proponent of using the money that you've created to create an even bigger impact.
So we put it back into the business, we put it into paid advertising to scale the business
even further and help even more people.
We've also used it for things like building the team and having the right people on the
right seats.
Ultimately, I've also saved quite a bit of money as well, which I know might not be as
sexy as a Ferrari but to me it's very sexy.
I think saving money is a really smart move, so that's what I've done.
So yes, I've taken a more responsible route with this but for me that is freedom.
Whenever people say they want to get into business for themselves or create an empire
or build this entrepreneurial dream, they say they want to do it for freedom.
And you can let know in the comments if that's what you're craving.
My sense of freedom is being able to work from home in my Lululemons, in my leggings,
creating a business that I love, doing what I love on a daily basis, and being able to
help people at the same time.
I've created my own schedule, I've created my own rules, and I've really created a business
on my own terms, and that to me is the ultimate freedom.
If you're ready to create your own freedom and you really want to get serious about building
your business with YouTube, click the link in the description or in the cart to check
out my free training on exactly how to do that.
Now if you found this video valuable and you enjoyed it, make sure you take a screenshot,
share it on Instagram, tag me and I'll share it on my stories as well.
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The more you share this message, the more people we can impact with it.
So do me that favor, please.
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next video.
Thanks for watching.