- So I used to think you could just post good content
on as many social networks as possible
and your audience would find you
and that was somehow considered a marketing plan.
That's what a lot of us are doing, right?
I remember one brand then coming to me and saying,
"Oh it's okay, we've figured it out.
We want you to post every 30 minutes,
so 48 times a day,
so we can reach as many people as possible."
What?!
That's over 17,000 posts a year!
You're calling that a solution?
All of the things you've been told
can't possibly work in social media, right?
Post more to reach more people.
Post less to reach more people.
Post everyday, but whatever you do,
don't post everyday.
Only post on days ending in "Y".
Only post when you have something to say.
Only post on weekdays.
Only post about your business.
Don't talk about yourself on LinkedIn, only business.
Don't talk about your business on Facebook, only yourself.
Don't use Instagram unless you're a photographer.
Instagram only works if your business is visual.
You should have a Facebook business page.
No wait, Facebook group.
Oh you know what, you should grow with Facebook lives.
Ugh!
Does that feel familiar?
My friend Lindsay came to me a couple of years ago
and asked me to try and figure out
why her social media wasn't working for her business.
She was so frustrated, saying,
"I feel like I'm doing all the right things,"
and I told her,
"Well, there's good news and bad news.
The good news is you are doing all the right things.
The bad news is you're doing so many different things
that they're actually hurting each other
and none of them get the attention they need."
Doing all these things without a system,
without understanding why they work, doesn't work.
And don't get me wrong,
some businesses used to be able to get away with this
patchwork of social media strategies
and even if we didn't have measurable results,
we'd say things to make ourselves feel better like,
"Well a social media is for a top of mind awareness."
Here's the new truth.
Consumers and social media networks have gotten smarter
so blindly posting across multiple social media channels
only does one thing, one thing for your business,
gets it off your to-do list.
All that social media work
and nothing measurable to show for it?
That's not okay,
especially when you're a time-strapped business owner.
Now what does work is having a specific plan,
not a plan that worked for someone else
that you're trying to stick on your business,
but a plan that you built for your business
where all the parts work together
to get the exact results you're looking for.
Now for the last few years
I've been building these results-driven
social media marketing plans.
I developed the system to do it while working at an agency
and then perfected it
across hundreds of small businesses around the world.
And because it's focused on getting high quality results
while cutting up to 80% of your workload,
I call it The Five Minute Social Method.
As time-strapped business owners
we're constantly bombarded
by all these different strategies, tips, things to try.
There are too many experts shouting different strategies
that may have worked in one situation
but don't work with anything else you've heard.
What does work is filtering through all of the right things
and focusing only
on the most important ones for your business.
The sooner you make this powerful pivot,
the sooner you can cut your social media workload
by up to 80% all while increasing results.
Hey, my name is Jerry Potter.
Yes, it rhymes with the boy wizard
and I help new and stuck businesses
build social media strategies to drive more revenue
with up to 80% less work.
I've been honored to help
over a quarter of a million people around the world
with their social media marketing
through The Five Minute Social Media YouTube channel
and my online group coaching program,
Five Minute Social Media Pro.
My favorite part of this
is how quickly the results can happen
with even one small change.
Like one of my students, Jo Anna Inks,
who is a child sleep consultant,
shifted the way she thought
about her social media marketing,
made a small tweak
and booked $1,400 worth of business a couple of days later.
And now you might be thinking,
"Well, the way I'm doing stuff is working okay.
I get engagement, my business is making money."
If that's true, great news!
But if that's what's happening
from just trying all sorts of different things
on social media, imagine how well it could work
if you identified the most important tactics
and focused exclusively on those.
Do you ever put up a great post
only to check on it later and see numbers like these?
Ouch.
How are you supposed to reach your audience
if Facebook won't even show them your post?
Look, you know social media is important to your business.
You've been trying all these different strategies
you've heard work and you're trying
to make them fit into your business
and maybe you're getting some results
but nothing consistent or trackable.
And because you're trying so many things, you're overwhelmed
and so your social media often gets blown off
because let's face it,
when it comes down to doing something on social media
versus answering a client or a customer email,
the email always feels more urgent.
Or worse yet, you make the time
but your strategies are all over the place
so you end up wasting hours on end on social media
not sure if it's actually doing anything for your business.
If that sounds familiar, you're not alone.
And then you carry this underlying stress and guilt
that you're not getting it done
because social media has this way
of feeling like 24/7 hustle.
Now when you rethink your social media strategy
using The Five Minute Social Media Method,
you literally get down to business,
getting clarity on the most important tasks
and focusing on them,
often cutting your social media workload by up to 80%
and seeing an increase in results.
No more watching other businesses on social media
look like they're in an all-out sprint
while you feel like you're jogging
in slow motion underwater.
You ever felt like that?
Look, here are the top three ways
The Five Minute Social Method
can make a massive difference in your business.
Number one, you'll no longer have to blindly attempt
dozens of different strategies
you've heard are working for other people.
It will help you figure out
what's most likely to work for you
before you waste months or years testing it out.
Number two, you'll realize
you don't need to post seven days a week
across four to five social networks
to feel like you have a social media presence.
And when that stress goes away,
you'll have increased mental focus
to improve other parts of your business.
And the third reason
The Five Minute Social Media Method is so powerful,
with it, you'll possess a social media marketing plan
that's designed specifically on getting you results
on making you money in your business.
Imagine having a social media strategy
crafted specifically for your business.
Where you spend your valuable time implementing
rather than worrying.
And imagine the ripple effect of that
where you no longer have to sacrifice
other areas of your life
like going to your friend's play
or your kid's basketball game without feeling like
you have to have your phone out multitasking.
It will be a game changer, right?
In the next video,
I'm gonna show you exactly how to start implementing
The Five Minute Social Method in your business.
It's a little different than most things you've heard
because we're gonna start at the end
and then work backward.
I've also got some awesome news
for those of you that are serious
about trying to cut your social media workload by up to 80%.
In a few days, I'm gonna launch my course,
The Five Minute Social Method,
and I'm gonna take a handful of new students
and teach them exactly how to apply this method
to their business.
Now, as much as I wanna help everyone learn
The Five Minute Social Method
I find that students get the best results
when I work in a small group setting online.
So that way everyone can get the help
and the support that they really need.
So this is gonna be a genuinely rare opportunity
and spots will be granted
on a first come first served basis.
So if that's something you are interested in
make sure you click the link below this video
and put your name on the early-bird waitlist.
Everybody on that list will get access to register
the night before the general public.
So make sure you place your name on the list there.
Just click on the link, fill out the form, super short.
You just need to provide your first name
and your email address and your spot will be reserved.
Get early access to The Five Minute Social Method program.
Sound good?
I hope you enjoyed this video.
If you have any questions,
leave me a comment
or send me a message
and I'm more than happy to help out.
And as I mentioned, in the next video
I'm gonna show you exactly how to start implementing
The Five Minute Social Method in your business, alright?
See you there.
(upbeat music)