Hey there, I'm Benjamin from Loves Data. Welcome back! In this video,
I'm going to show you how to report on landing pages in Google Analytics 4
(GA4). I've covered how to report on landing pages back in 2021, but now there's a new metric
available which means reporting on where people land is more accurate. We're going to create
an exploration report to understand the pages people are landing on, but before we do, let's
take a quick look at the default pages report. To find the default report, we head to 'Reports'...
Then 'Engagement'... And then 'Pages and Screens'...
This report shows us the pages on our website by 'Page Title'. We can see each page and this
is ordered by the total number of 'Views', so the total number of page views for each page.
It presents pages by their page title, but you can change this by selecting the drop-down...
And choosing a different dimension. For example, selecting 'Page Path and Query String' will show
you pages based on their URL instead of their title... And traveling to the right, we can
see additional metrics for each page. We can see the number of users, so individuals viewing each
page... The number of new users... And then we can see some engagement metrics. We can see the
average number of page views per user. This metric will increase as people view the page multiple
times. And we can see the average amount of time people spend viewing the page. And the number of
times people have scrolled each page. Then we can see the total number of events that have
been collected on each page. This will include the event used to report on the page, plus events when
people scroll, other events that are automatically collected by the 'Enhanced Measurement' feature,
and any other events you've implemented. You can also adjust the 'Event Count' metric to only show
you the number of events for a specific event by selecting it from the drop-down. For example,
GA4 will automatically track outbound links by default, so we can select the 'Click' event...
To then see the number of times people have clicked an outbound link on each of our pages...
If you would like to learn more about events in GA4, including 'Enhanced Measurement',
then I've included links to my other tutorials in the description below this video.
Along with the total number of events, the report also shows the number of conversion
events that have been collected on each page. And any revenue that is associated with your pages.
If you haven't configured conversions in GA4 yet, then I've also included a link to my dedicated
tutorial in the description below this video. So this default report provides a lot of information
about our pages. And while it does order your pages by the overall number of page views,
this isn't the same as the number of people landing on each of the pages. Now,
if you want to understand the first pages people see when they land on your website, you will need
to create an exploration report. So let's select 'Explore'... And let's create a blank report...
Let's name the report 'Landing Pages'... Now we need to enable the dimensions and
metrics we want to use in our report. So let's click the plus sign next to 'Dimensions'...
Let's search for 'Page'... Under the 'Page Screen' heading we can see different dimensions we can use
in our report... Let me briefly explain some of the differences here. The 'Page Location'
dimension will show you the full URL of the pages people view. This will include the domain of your
website, the page, and any query parameters. 'Page Path and Query String' will show you
the path along with any query parameters (so everything after the domain of your website).
'Page Path and Screen Class' will show you the path, but without any query parameters.
And 'Page Title' will show you the title of the page, like we saw in the default report.
For my report, I'm going to select 'Page Path and Screen Class'... And then we need to click
'Import'... Now let's select the plus sign next to 'Metrics'... And let's search for 'Entrances'...
This is one of the newer metrics in GA4 and if we hover over the name of the metric
we can see the definition... The metric will show us “The number of times that the first event
recorded for a session occurred on a particular screen”. So we can combine this with the dimension
we enabled to report on the first pages people see on our website. Let's select this metric...
And let's also search for and enable 'Views' to show us the total number of page views...
And 'Engagement Rate'... This is a bit like the opposite of 'Bounce Rate'...
And 'Views Per User'... We saw this metric in the default pages report...
Feel free to add additional metrics to your report, but I'm just going to add these metrics.
Now let's click 'Import'... Next, we need to add the dimension and metrics to our report.
So let's drag the 'Page Path' dimension under 'Rows'... And the metrics under 'Values'...
We can now see the top landing pages for our website based on the number of entrances for
each page. Now I also want to show you how to take this report a step further. We're going
to modify it so that it shows us campaigns that are sending people to our website along with the
landing pages they view. To do this, let's click the plus sign next to 'Dimensions' again... And
let's search for and enable 'Session Campaign'... Now let's drag this dimension under 'Rows'...
We can see this includes values that aren't for campaigns. Like 'organic',
'direct', and 'referral', so let's remove these from the report. To do this, let's
scroll down to the bottom of the second column... And let's click to add a filter... Let's select
'Session Campaign'... And let's choose 'Does Not Match Regex'...
This is more advanced, but I know you're ready! Now let's enter 'backslash', 'open parenthesis',
'full stop', 'asterisks', 'backslash', 'close parenthesis'... This will match any campaigns that
contain an opening and closing parenthesis with something in between. Now let's click 'Apply'...
We've now modified the report to focus on our campaigns and their landing pages.
So that's how you can report on landing pages in GA4. Have you checked your top landing pages in
GA4? I'd love to know! Let me know in the comments below, and if you found this video helpful,
please like it so I know to make more videos like this one. I'll see you in the next video!