welcome to the e-commerce playbook brought to you by IWD agency where we share tools tips and
tactics from industry leading experts to help you take your e-commerce game to the next level
now here's your host Joe McFerrin hey everybody this is the e-commerce playbook up my name's Joe
McFerrin with iw agency I've got James one of one of our account managers at a IWD agency hi
Joe hey Jamie yeah definitely uh the topic we're going to cover today is a headless headless for
e-commerce what do you know about it I know a little bit about it I know kind of the the idea
of headless is it's something that we've talked about in you know internally at IWD is just
specifically from Magento I know that Magento is look the road map is kind of decoupling the
front-end experience from the backend experience and for you know e-commerce we can talk about the
front end being what you see on the web and the back end being your catalog of products you know
sure orders you know customers okay so head less in general just saying that your front-end could
be a different system than the back end that's managing your orders and your customers and your
products and your your catalog in general right yeah I mean for for you know for the PWA product
on Magento PW studio the front end could be a completely different different staff a different
tech stack than what out-of-the-box Magento you know the latest version m23 is delivered with
and you know there's also the ability I think I know specifically on big commerce they've worked
with WordPress and they have an extension in the WordPress marketplace that provides this
you know this decoupling that we're talking about it allows you to have a WordPress front end and
a big commerce back end yeah and that's really compelling for customers that are content first
customers you know a Magento problem that we've always struggled with is content first customers
who want to have a gallery of 50 images of their motorcycle you know product yeah it's hard it's
hard to do that on Magento you can you can get a gallery extension you know iwe you might have a
gallery extension how do you get that tagged with products how do you get it in ice on the CMS pages
you know in the kind of relevant content but sure you know WordPress that larger the largest
you know adopted really CMS lots of options for that and so you can have content heavy site with
products in place that where the backend lives on something that's somebody that's good on that that
it's scaled for that that has the infrastructure for that for big calm sure yeah yeah and even
though it might not be a feature of Magento out of the box nice thing about Magento is that it's
open source and so if you do want to go headless it still is an option you just have to build your
own connector to magenta so if you wanted to use your own front-end experience you say WordPress
or something like that you can still do that but you'd have to connect that for an experience to
magenta so that it could fulfill those orders or show the catalog all that right that's
right yeah I mean just like we go to you know I think internally we go to Magento because it's
our bread and butter or it's what we know what I what I've worked on the longest and what you've
worked on the longest you know I go straight the WordPress because that's the other kind of open
source option that I know but there are there are dozens hundreds you know what's interesting
about the WordPress and bigcommerce using them is they're they remain CMS for for headless which
is I think Sam acing option but WordPress also has WooCommerce which is it there they acquire
acquired it more recently but it's their ecommerce experience but I don't think it's as robust as big
commerce or magenta so that's where you get the best of both worlds right so you agrees
their front end it in the backend of a more robust catalog tool like big commerce magenta yeah and I
think we're gonna see more of it you know this is just one case I know maybe see that you know
that we work with locally that we work with on the mobile optimization initiative has done a couple
projects for customers on you know headless big commerce and I think it'll be something that we'll
see more of both in the ecosystem but also and you know it are in public and the experience we might
not even know you know you won't know unless you're a developer and you go and you inspect
it you know look at the code this looks like WordPress actually it's big commerce yes shoppers
all care graphics where yeah you just want the experience to be a good experience exactly well
excellent appreciate your covering that topic may today Cheers thanks for having me thanks
you