Hey everyone, Aly here from Shopify.
Today I’m giving you a crash course on Shop.
Including what it is, how it can help you build loyalty with your customers, boost conversions,
and make sales.
For everything I touch on today, you can find the related help articles listed below.
So let’s dive right in.
Shop has two main components to it.
The first component is the Shop sales channel that you add to your Shopify admin.
The second component is the Shop app that customers have access to.
After you add the sales channel to your admin, you can sell products directly to customers
who have the Shop app installed on their smartphone or tablet.
But before you add the sales channel, you might be wondering why you should sell through
the Shop app and why customers use it.
First, customers with the app have an improved shopping experience that includes:
- discovering new stores and products - getting recommendations from their favorite
stores - and receiving customized deals and discounts
All of this gives new customers multiple ways to discover your brand and encourages existing
customers to buy from you again.
Next, the Shop app makes checkouts and payments fast.
Any purchase made through the app is processed through Shop Pay on Shopify Payments.
Shop Pay is Shopify’s accelerated checkout.
Customers can save their email address, credit card, shipping, and billing information for
a streamlined checkout experience.
This means they can buy through Shop with a single tap!
Not only that, but while shopping in the app, customers can add products from multiple stores
to their bag to check out with Shop Pay later.
This means that customers using Shop Pay are more likely to have a higher checkout rate
because of how efficient it is.
Finally, the Shop app also tracks orders so customers can follow delivery information
directly in the app.
This increases trust towards your brand, because customers don’t have to go through their
email inbox to find their order status.
Alright so that covers a lot of the benefits of using Shop.
Now let’s talk about eligibility requirements needed to use the sales channel and the Shop
app.
First, your store needs to be on an active Basic subscription plan or higher.
Your store needs to have Shopify Payments.
The Shop sales channel is supported in countries where Shopify Payments is available.
Your store needs to have Shop Pay enabled.
Your first Shopify Payments transaction was at least 90 days ago.
And you’re not using any password control, or page verification apps.
You also need to make sure that what you sell on Shop is not a part of the prohibited product
categories.
For a full list of prohibited products and eligibility requirements, see the links in
the description.
To add the Shop sales channel, start from your Shopify admin.
Beside “Sales channels” click the plus symbol.
On the new screen that opens, scroll to the Shop app and click on its name to learn more
about it.
Next, click “Add channel”.
Review the details, permissions, and privacy information listed.
When you’re ready, click the button “Add sales channel”.
Shop is now listed under your sales channels.
Depending on your store settings, you might need to complete other steps to finnish setup.
Click “Review in settings” for more information about next steps.
Under “Shopping requirements”, review and complete any remaining action items for
set up.
After you’ve completed the actions required, your store will be reviewed.
When it’s approved, the status will update and you’ll be able to start selling products
in the app.
Now just a quick overview of some of the things you can do in the Shop sales channel.
You can customize your Shop Store and choose what customers see on the app by adding a
logo, cover image, description and social media links.
Try downloading the Shop app for yourself to see what your store looks like from a customer
perspective!
You might also have the option to use Shop Pay Installments, which allows customers to
pay for their order in 4 equal, interest free installment payments.
You need to be based in the US, selling in USD, and have both Shopify Payments and Shop
Pay enabled to access this feature.
Check out the description below for more details!
You can also offer returning customers a discount to use at your store through the Shop app
after their order has shipped.
They can use this discount for their next purchase.
This is called a post-purchase offer.
The goal of this offer is to drive repeat purchases and increase what customers spend
in your store over time.
You can also find information about how this sales channel is impacting your business.
You can view specific metrics like sales, orders, follower count, tracking, and impressions
over a specific time frame.
The more customers that use the Shop app to buy from you, the more performance analytics
you’ll be able to access!
And finally, on the settings page, you can enable “Track with Shop” so customers
can see their order status right in the Shop app.
You can also monitor your store’s shopping requirements from the Settings page as well.
Changes can happen to your shopping status if you add new products or change payment
gateways.
I hope you’re excited about how Shop can help you build your business and make more
sales.
If you have any questions about Shop, check out the links below, or visit help.shopify.com!