Hey guys I'm Summer from BELLA+CANVAS and today we're going to talk about
embroidery we're gonna show you two embroidery techniques one is actual
embroidery and the other is called faux chenille and it's a screen printing
process that combines different types of inks to create that embroidered effect
so to show you how it's done we're at Eagle promotions and we're gonna
showcase this technique on our mens short sleeve hoodie from our fast
fashion collection let's check it out
faux chenille is a process that we use so that you can mimic embroidery it's a
great way to be able to use screen printing techniques to mimic the way
that embroidery works without all of the cost Eagle developed the faux chenille
process what we did was we have a group of fantastic R&D people where
they sit down in a room and we we find different ideas and treatments online
and then we work together to mimic that process and create it so will come out
to the press will sample the different colors with different treatments and
figure out how to make that work the best way that we can here we come from
the screen room and burn the screens and set up the machine what we do is we used
a mixed process so we use faces we also use additives such as puff and suede
puff to create that faux embroidered look sued puff is an additive when it
goes through and flashes and when it goes through the dryer it expands to
make chenille look so that you have a texture to it so it looks like it's
embroidered this design is only five colors but we actually use ten different
screens so that we can mix in the soft and the suede and the HD so that it all
becomes one cohesive unit so what we're gonna do we're gonna start here with the
under base white from there we'll move to the flash where it will cure the
under base after the flash will lay down the base
cream after the base cream will lay down the base Cardinal from there will add
another hit of white on the top part of the athletic then we'll move to the HD
cream to get that lift from there it'll move to the flash to cure of it move to
the suede puff screens where they'll add the suede puff there'll be three
different colors of suede puff that we'll ask from there it'll flash again
after that we'll add the cardinal puff for the stitches and then we'll add the
white puff for the stitches and there you have it so one of the great things
about this is that it really takes a melding of departments it takes art
works along with great screen printing to achieve this look what you're going
to need is you're going to need to have the artwork pull out these little things
that are gonna make it look like stray fabric also you're gonna need to be able
to create that really fine stitch line to look like it's a sewn on patch on
here you're gonna need to make sure that there's the shadowing and that the art
is set correctly so that only pieces of this faux suede comes through so it
looks like it has dimension it does have a feel to it but it's not as as thick as
you would think it would be because of all of the shadowing in the correct
places as well as having those peek throughs in these areas another great
thing about having a screen printed applique as opposed to an embroidered
applique as many of those have those rough scratchy backings to be able to
hold the stitches on these won't have that also it'll have a lighter hand feel
to it it's going to be a lot less heavy and a lot less cumbersome one of the
great things about Bella Canvas garments is that they're soft and lightweight and
that's why it pairs so well with this treatment because you can put this
applique look on a light garment and be able to have that Bella+Canvas
lightweight garment look embroidery is a technique that's been around for a long
time its true nothing really changes with it but it's
still people love it so embroidery is something that you can add to any other
process so we're going to show you exactly how to embroider a logo on the
faux chenille t-shirt that you saw being printed today well the first step is
actually getting the art and either high-res vector or high-res PDF and
then we digitize it on digitizing software and then we tell the actual
software what stitches to put where fill stitch satin stitch running stitch
depending on that logo when digitizing and choosing what type of stitches to
use it really depends on the art and what is going to work anything that's
too small in lettering we have to use a walking stitch anything too wide of a
satin would become a fill stitch so it really just depends on the art on what
type of stitch to use
we hope you enjoyed this video let us know what you thought of it in the
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