GREG: Hi I'm Greg, and here are highlights
we shared at the Google for Games Developer Summit.
I want to take you through how we're making it easier
to bring Android games to more screens,
develop high quality Android games,
and show you some new tools to grow your game on Google Play.
Let's start with multiscreen gaming.
For Google Play, we're seeing that Android
has continued to grow in popularity rapidly
around the world.
With over 2.5 billion monthly active users on Google Play,
this massive worldwide audience is playing games
across more form factors than ever before.
From Android phones to foldables, tablets,
Chromebooks, and Google TVs, our mission
has been to enable games on all these screens
so we can meet players where they are
and give them the convenience of playing games
wherever they are.
We've done well on this mission so far,
and we're proud to be one of the largest ecosystems
to help you find game making success.
SPEAKER: So today we're introducing the Google Play
Partner Program for Games, with additional services
and features tailored for our largest developers.
Benefits of the program include faster releases
with a priority publishing queue;
enhanced pre-launch tools, like pre-registration testing
and store listing experiments for pre-registration;
growth and engagement tools post-launch, like LiveOps;
access to insights to device attributes across Google Play;
additional integrity protection tools to fight scaled abuse;
and finally, invites to early access programs,
with more features to come.
GREG: In January this year, we rolled out
Google Play games for PC.
This is a new standalone Windows PC application built by Google
that allows you to play a high quality
catalog of Google Play games optimized for a desktop
or laptop PC.
Since January, we have offered this
as a beta in South Korea, Taiwan, and Hong
Kong, where players have been experiencing
their favorite mobile games seamlessly
across their mobile phone, tablet, Chromebook, or now,
their Windows PC.
With Google Play games for PC, players
can easily browse, download, and play
their favorite mobile games on their PCs,
while taking advantage of larger screens with mouse and keyboard
inputs and enjoy them using high performance emulation.
Last year, we released the Android Game Development Kit,
a set of tools and libraries to help make Android game
development more efficient.
The kit has three key focuses-.
First, integrated workflows led by the Android game Development
Extension for Visual Studio.
Then there's essential C and C++ game libraries,
like the Game Activity and game input libraries.
These help you build more stable native C and C++ games with
less Java.
And lastly, performance optimization,
where tools like the Android GPU inspector and the Android
Performance Tuner can help you track, profile,
and optimize game performance before and after a launch.
And we're excited to share the work we've
done to help debugging, memory management, and graphics
profiling.
AGDE will now include cross compatibility between Android
Studio and Visual Studio.
Now, AGDE projects are supported in Android Studio,
and you can open them directly there
to edit Java code in Android Studio's debugger.
We're introducing a new library into ADGK
to help developers understand their memory consumption.
With the new memory advice API, your game
can find out how close you are to an LMK on any device.
Originally released as the first platform
wide GPU profiler for Android, it's
proven essential to understanding when your game is
bottlenecked on the GPU versus CPU,
and achieving better frame rates and battery life.
We're excited to make that frame profiler
generally available to all developers today.
The Google Play Console is receiving more enhancements
as a resource for creating invaluable business insights
and driving decision making as you optimize and grow
with Google Play.
We are particularly excited to launch strategic guidance
for monetization, as we strive to help more game
developers at scale.
We launched Reach and devices at this very Summit last year.
It's a decision making tool in the Play Console
that shows you the distribution of users and activity
across different device attributes.
This can help you with both business and technical decision
making for your game on Play.
So we've enhanced this powerful tool
with revenue metrics for your game
along with peer comparisons.
Now you can easily reevaluate revenue and its growth rate
when troubleshooting technical issues
or making investment decisions on which devices
you distribute to.
Today we're delighted to announce
that you can now see country breakdowns and vitals for all
your metrics.
You can also filter down to the country level
across all metrics in both Android Vitals
and Reach and devices.
So you can better approach your user experience by country
and understand where to focus to resolve crash rates and ANRs
across those device specs.
We're supporting the broader games community,
the incredible community of up and coming developers,
as well as established developers.
We're excited to announce the Google Play Partner Program.
We've invested in products to help
your business grow on Android and Google Play
by making it easier to bring your Android games to more
screens, now including PCs, making game development easier
and providing tools to help you develop high quality Android
games and providing you new tools to drive promotions
and build strategic insights to grow your game on Google Play.
Those were just a few of the announcements from the Dev
Summit.
Catch the full keynote and deep dive sessions
at the link you see here.