The dance moves that Ellen choreographed...
Shit [Laughter]
Destruction of the set...
Hey everyone Giordano here from the Juice Media
I hope you enjoyed another year of Honest Government Ads
[Music]
It’s become a sort of a tradition here for me to start the new year
by sharing some behind the scenes goodness and bloopers
that I’ve put aside for you during the year
But before we get onto that
I wanted to share with you some of highlights from this crazyarse year
here at The Juice Media
and let you know what the new one holds in store
First of all welcome to all the new folks here
The Juice Media channels have grown this year
and we have quite a lot of new people in our audience
So I thought this video could also act as an introduction of sorts
for those who might not know who we are
Also, I need to give some thanks:
to our team, our collaborators...
And all those who’ve helped us get through this year
Especially those of you who have continued to support us on Patreon this year
We know how hard this year has been financially for so many people
So thank you for sticking with us
You are the reason that we’ve been able to keep going
For those of you who don’t know us
the Honest Government Ads aren’t produced by some big media company
We’re fully independent and not supported by any political parties or any organisation
We’re literally a lo-fi family project that we produce in our lounge room
in a suburban Melbourne home
On the lands of the Wurundjeri people of the Kulin Nation
I write, direct and edit the Honest Government Ads
This is Lucy, my partner
who provides the voiceover for many of the videos
Lucy: “Hello, I’m from the Australien Government…”
And these are our brilliant actors, Ellen and Zoë
who bring them to life on the screen
Oh and this is Luca... [Halllo!]
our threenager who is growing, learning and becoming more
fascinated by the day with the strange work his mum and dad do
Ellen: What does daddy do for work?
Luca: Juice Media Ellen: Good one
Luca: The Juice! Media!
Gio: And what’s that?
Luca: The govmenet Gio: Which government?
Luca: Strayan govmenet
And this is Juno who joined us just over a year ago
And what a crazyarse year to come into the world
[Music]
But when you think about it
It’s become a sort of thing to say “wow, 2020, wasn’t that a crap year!"
As if things might magically improve in 2021 [Windows XP startup sound]
The reality is that 2020 wasn’t some anomalous crap year
It’s the year that we finally collectively glimpsed
just how close we’re standing to the edge
And how the future is full of 2020s if we don’t get off the course we’re on
And so the way I see it, our role is to use this tool that we’ve created together
to help chronicle and make sense of this potentially historic turning point we’re living through
Which is what we started doing with our coverage of the Australian fires
and our Government’s new strategy for not dealing with the climate emergency
“Get fucken used to it”
Which reflects one of the key aims of this series
to hold governments to account when it comes to climate action
And I’m pretty stoked it received praise from some legends in the world of satire
But this year we’ve shown that we’re also able to *help* governments
when they need it
In those crucial days in March, before many western Governments
had come up with a coherent health message in response to the pandemic
we put out an Honest Government Ad that helped to explain
the concept of "flattening the curve" to a massive audience
Arguably in doing so, it helped to save lives
Props to my friend DBOT for helping me write this important HGA
Other HGAs we made this year included The Machine
Ads for our Government’s bullshit gas-led recovery
its bullshit tax-cuts
and its bullshit Kyoto carryover credits
featuring our first ever time travel sequence
And then of course we “interfered” in the US election
with an Honest US Postal Service Ad
an honest QAnon Ad
and of course our Honest TRUMP 2020 campaign ad
which went viral and had the shit shared out of it by… just some folks
[Music]
We’ve also started to expand beyond the Honest Government Ads
and probably the most exciting development
has been the growth of the Juice Media Podcast
It’s become a handy companion to the Honest Government Ads
giving us a chance to really unpack the topics of each episode
and discuss it with experts
And I’m stoked to have had on the show guests like Naomi Klein
Noam Chomsky...
climate scientists like Michael Mann...
economists like Richard Denniss...
And even the odd argie-bargy with a former prime minister
whose government we’ve impersonated
Despite the challenges, this has also been the biggest year of growth for the Juice Media
since we started the Honest Government Ads
And sure, the numbers are cool….
but for me the greatest measure of success has been the number of people
who’ve written to us letting us know how much our work has helped them this year
And if I could highlight one message, it would be this one...
from a climate scientist, whose name I can’t disclose
letting us know that scientists
at a Government agency whose name I also can’t disclose
are grateful for our work
This means a lot because a big part of our role
is to amplify the voices of climate scientists
as we head deeper into climate and ecological collapse
Also, thank god we don’t live in one of those totalitarian states
where scientists can't speak freely about government policies
Ok, that’s enough talking from me for now
I do have a few more words that I want to share with you before the end of this video
But for now, here’s some behind the scenes goodies and bloopers
that I’ve collected for you over the course of the year
Enjoy :)
[Music]
Zoe: It’s actually quite hard to hold with my tiny hand
[Voiceover soundtrack]
I am failing at this so hard I’m so sorry
[Voiceover soundtrack]
Z: Blahh
[Voiceover soundtrack]
Z: Blahhh blah blah blah
[Voiceover soundtrack]
[Laughter]
Giordano: Brilliant Zoe: Nailed it!
[Laughter]
[More laughter]
???
[Laughter intensifies]
Ellen: Ahhh goodness
Stop filming!
[Voiceover soundtrack]
Aw fuck. Sorry
[Voiceover soundtrack]
[Laughter]
I was gonna tip over then
G: I’m so glad we’re finally doing kind of like, a spy HGA...
E: I know.. So silly lol
E: Yeah baby!
[Music]
Z: I’m just not nailing this line
I don’t know why, but I can, I will, I’m going to
[Voiceover soundtrack]
[coughs]
I had a hazelnut went down my throat… sorry
[laughter]
[Voiceover soundtrack]
E: Shiiiiiiiiiet… [Laughter]
E: I was thinking about how good that was going
[Laughter]
[Voiceover soundtrack]
[Snort]
Z: You can’t just walk around with your finger on a trigger…
J: Unless you’re in America
Z: Yeah ok there’s probably different rules in America
G: Subtract, take 8
[Voiceover soundtrack]
????
G: British, take 10
[Music]
Standing here with beans
Alright take 1: Standing
With beans
[Voiceover soundtrack]
You know, just casually: “knock, knock… excuse me, delivery...
I’ve got some news there for you
[Laughter]
The Post-master’s a cu…
G: Do the smile... Yeah
Z: It’s like she’s not quite sure how to interact with a can of beans
It's like: “Is this how… how one…
does the bean…. Holding?”
[Laughter]
[Voiceover soundtrack: “The Great Awankening“]
[Laughter]
G: Bills, take 2
[Hiccup]
That was probably the first time my hiccup has actually been caught on tape
and it was a pretty normal hiccup
Z: [Hiccup]
Z: Don’t you reckon? Was that not a pretty normal-sounding hiccup?
G: We will let the audience decide
Z: [Hiccup]
[Music]
E: I can… Do you want me to do it more like that?
Do you want me to do it more like that?
Or more like this? [Laughter]
Z: Oh no! Ahhhhhhh! Tiger: Rawwrrrrr
[Voiceover soundtrack: “Law and order“]
E: It’s just that… [Dancing]
Tiger: Rawrrr Z: Oh noo!
Doolooo Dulu... Doooloo Dulu…
Z: Can we just have one moment of really understanding how ridiculous this is
that we’re doing this in the middle of the night
Z: For like a fourth time now for this [episode] shoot
[Laughter]
E: So good
G: Ellen and Zoe have had to come back at nearly 11pm
because we forgot to shoot this scene
Z: Just THIS shot
Which will be in it for like... two seconds?
Doolooo Dulu... Doooloo Dulu… Doooloo Dulu…
E: Ahhh two pleasurable seconds
[Laughter]
Z: You guys better appreciate this coz I was like almost in bed
G: This is the level of commitment that we have here at The Juice Media
E: Poor little Wayne
[Music]
[Kiss]
[Bump] [Laughter]
[Laughter] G: There goes the prop!
Luca: hehe
G: Service… system...
Z: Thank you very much for the coffee
G: Luca brings people coffee
Z: Cuddles for Junooooo
Tiger: Rawwwrrrr Zoe: Ahhhhhhhhhh!
[Music]
[Guitar and singing] E: Life is raindrop… falling on my head...
Ohhh yeahhh….
Dirtbaaaaag
No she doesn’t know what she’s missing
[Laughter]
Z: Powww! E: Mind’s blown
[Music]
Producing the Honest Government Ads here at home
with young children, during months of lockdown
has really tested us this year
We couldn’t have done it without the support of our community of friends
who helped us with babysitting [Izzy, Robbie & Rina, Carole & Will, Sarah & Lucy...]
And I want to give a special thanks to Lucy who has been such a trooper this year
Lucy: Lockdown recording
You just bit my chin!
I also want to acknowledge our broader team
Brent, who is always ready to help out with kickass visual effects when we need them
My script consiglieri, Adso & Dbot
Our researchers, Kylie & Rebecca
Dirk and Zoe on the website
As well as these legends who help out with script feedback, editing, legal advice
tech support, and music [Also Indy and Courtney!]
And last but not least, Matt for expertly managing our store
But of course, none of this would be possible without the three and a half thousands legends
who support us on Patreon
Who ensure that we can continue to do this work full time
by giving us a stable monthly income
If you’re not already a Patron and wanna help us grow and expand our work in 2021
you can join those legends at patreon.com/thejuicemedia
The main benefit of being a Patron is that you’ll never miss any of our work, coz you’ll
coz you'll receive email notifications
whenever we publish a new Honest Government Ads or podcast
And for the price of a cup of coffee each month, you can also receive audio previews
of all our videos before we publish them
We have other reward for higher tiers, like t-shirts and stickers
And I want to give a special thanks to our Producers
the Patrons who support us with $100/month
and who are literally the backbone of the Juice Media (thank you)
And if Patreon isn’t your thing and you prefer to support us with a one-off donation
you can do so via PayPal or one of the other means that we’ve provided on our website
You’ll find the links in the video description (thejuicemedia.com/support)
And as always, if you can’t afford to support us financially, please don’t stress
Our videos will always be available to everyone for free
coz the whole point of what we’re doing here
is to raise awareness about shitfuckery
and help us all feel a little bit less alone in the midst of it
This is also why we’ve started producing PG versions of our videos
so that teachers can use our Honest Government Ads in classrooms
without getting their arses fired
Alrght, that’s all I wanted to say
Thank you for listening Thank you for your support
We’ll be back in the new year with more Honest Government Ads
Til then, from all of us here at The Juice Media - take care
Luca: THE JUICE!
MEDIA!
[Music by Tom Day]