Today's topic, how to rank YouTube videos in 24 hours or less, really? Yeah, no
joke, you got to watch this video because after watching this video, you'll
implement the steps, your video rank today.
The topic is ranking YouTube videos in 24 hours and may I just start by saying
as the resident clueless guy, I think I know what you're talking about but what
do you mean by ranking? That means that it's showing up high and then the list
of what people are searching? Okay, I think what I'm going to discuss and what
I'm going to show you are actually going to record my screen here and show you that
as well is how you can take a video, give it a specific title follow this strategy
and your video will show up on YouTube when people are searching. - And that's
called ranking? - Yeah. - But I mean, what if your rank is eleven thousand forty five?
That's not ranking, right? - I'll show you what you mean.. You'll show up on the
front page. - So within 24 hours, front page,
guaranteed which is nothing at this juncture. - You'll get all your money back
for this episode. - I'm excited because I'm gonna go home and actually use this
myself. - Okay so let's talk concept and then then we'll show you examples that
are really good exam. Okay, first of all, just think about the power of this..
Getting your video to rank that quick and to stay there for years is really
powerful because as an expert, you have that expertise that people are searching
for, people want to hire you for that expertise but they just don't know how
to find you. You can take a video, make a
video on a specific how to type topic and now people that have never heard of
you before are searching and they find you, they see you as their hero
and they want to hire you. - Good. I love it. - So that's why this is so
powerful. So take a look at my screen here, this is actually from one of my
clients that we're doing keyword research for, this list on the left was a topic
brainstorm that we did with my client, they just provided a lot of different
ideas of things these are things that are my expertise.. - Potential
videos that they could shoot on these things, okay. - Right, but instead of just,
okay, let's make the you know, video one on this video, two on this video, three on
this, we did our digging and we found, okay,
here's two columns here on the power of belief
and everything that's listed here has search volume. We don't list it in this
spreadsheet unless we've done a research when we found that yes, people are
searching for this and then we've grouped some at the top that we think
are great or good and a lot of times if it's a long title name, this one has
seven words in it, it's pretty specific or this one has eight words in
it, you know, but they're all unique so instead of just talking
about the power of belief, we've got five ideas here that we like, we've got six or
seven ideas over here that we really like, you could each make a specific
video about. So let's just go up here this one's really long.. How to believe in
yourself when no one else does. That title by the way, eliminates all the
competition. People are actually typing in that exact phrase. If people are that
specific when they're typing in a search, you want them to come to your video
and imagine if that's the exact title of your video, you're going to get
instant views. - Yeah, that's going to show up right away you and they're going
to click on that because nothing else that they see underneath it actually
says that those exact words. That makes sense. - So you eliminated all the
competition because of the long phrase and because you're providing people
exactly what they're searching for, they're going to watch the whole video, the
YouTube analytics algorithm machine is going to see, ooh,
people like this video, they click on it, they didn't leave, they're actually
watching the whole thing and so YouTube's then going to start
showing your video to more and more people. - Now in the spirit of transparency
and your secret giving away this, this is obviously a service that you're
providing for a paying client but how did you do it? What if I want to find
that myself? - So we use a couple of tools and I actually will demonstrate them in
other episodes but not not today so I'll just tell you where to go. Google
creates a tool that's free, it's called the Keyword Planner. You have to have an
AdWords account, you don't have to be paying for Adwords but you have an
account and then you just get access to the keyword planner for free. There's
another tool that I use a lot called the Keyword Researcher, it's made by a
company called clever gizmos and I think it's 50 bucks, you pay one time. If you're
a Mac user like I am, you have to email the guy and say, hey, can you send me a
version that works on the mac? Because their current version doesn't
but I've been using this tool for years and when I went to update it, I had to do
that so anyway those two tools.. There's there's a third one but it's more
expensive, you have to pay monthly, it's by Moz so moz.com and it's called the
Keyword Explorer. - Hmm that was really helpful.- So we use a combination of those
three tools and we find, does it have search volume and then we'll kind of
just judge and pick ones, do I like that? That'll make a great video. Let's
just.. I'll scroll over to the right and destroy some other examples so how
culture affects the communication is kind of the category here, you'll see
that we picked, you know, several, it's like how does your culture affect your
communication with others or in the workplace or how does culture and gender
influence your communication with others. So if we wanted to make a, we wanted to
rank for culture affecting communication, we've got a whole bunch of ideas but
that we've highlighted these five at the top because we can actually make five
different videos that each have a different spin, each one will rank
instantly and because now we have five videos that rank on YouTube for
this topic, people can then start typing in anything about culture and
communication and we'll rank. - And so this informs what your client is in fact
going to make his video more specifically about? - Yeah. - This is
done before not after? - Right so he suggested we could make a
video on how belief and behavior are connected and we just happened to find
some videos about culture in communication. That wasn't the only one
that, we found, you know, there's a few that have a three at the top we call
them all three but we just happened to find culture so if he happens to have
some advice that he wants to share on each of these, we found, hey, here's
potential videos that we could film that could get you talking about about that,
more specific to culture and behavior, how does culture influence
behavior or how does it affect socially. - So you basically are stacking
the deck way in your favor long before you even roll the camera? Yeah, I mean
these are videos with a specific focus based on pre research
done on the statistical probability that more
people are going to or that specific people will find it based on what
they're searching for. - It's so valuable it's so valuable and yet people skip
this step.. They think, oh, I'll just tweak it or I'll give it a good title
afterwards but if you do this in advance, it makes a world of difference, it pulls
in the right people, it eliminates your competition, it makes you rank
immediately, it makes a huge difference. - It narrows the focus of your content as
well so that it's actually based on what people are searching for so that it's
not a bait-and-switch? Oh, we just came up with a great title
because we know you're looking for it, now we're going to talk about something
else. I mean, it literally informs what it is that you're talking about.
- So this step right here will
make or break the success of your channel, honestly. It's that
big. For somebody who has an expertise, who has a product or service
that they are selling, they want to generate leads from their YouTube
channel, it is crazy to skip this step. - Well hopefully that was a few minutes
well-spent. I know it was for me. Every time is. I'm learning more and more
everyday. - Yeah, it'll make a world of difference. If
you've been filming YouTube videos, putting out episodes and not having any
trouble, chances are this is the one piece that you've been missing so
hopefully that's helpful. Be sure to subscribe. - Let us know where you if you
did it, if you took the challenge in your act within 24 hours, we'd love to hear.
We'll see you tomorrow.