- [Gary] Staphon.
Got these for four dollars.
- Get the hell outta here. - [Gary] Garage sales, baby.
Trying to tell people.
- Four dollars? - [Gary] Four dollars. What?
- In Jersey? - [Gary] In Jersey.
My size too.
It was funny I saw them, I was gonna buy them just to give to
like somebody to flip. - [Tyler] Yep.
- [Gary] 'Cause I saw a 10 and I knew I was gonna kill 'em and
then I looked at them I'm like,
"Oh, a 10.5," I'm like eh.
("Unstoppable" by This Is Wolff)
("Beauty In The Struggle" by Justin Stone)
Monday morning, feelin' pretty good.
Lot of stuff going in the world
of business but especially
on my mind is very massive decline of retail.
Retailers, retail locations.
We've had more bankruptcy in the retail sector in the first
quarter of 2017 than we did in the entire year of 2016.
I think that's just the beginning.
I think we're seeing that the, not the collapse but the
recalibration of retail in our society.
Rents are overpriced for the reality of the traffic that is
being deployed as we continue to go more and more e-commerce and
as brands
get marginalized and more and more players coming to
death of a thousand cuts and so I think it's a really
interesting time and I think it's an absolute preview to
what's gonna happen to the television commercial industry.
You know with every OTT player, Netflix,
Hulu, Amazon and I can't imagine
the Facebooks and the Googles
of the world not getting more serious about it.
Apple, obviously, Planet of the Apps, like original program,
supply and demand, fragmentation.
Bottom line is the money that brand spent on television
commercials and on banner ads is
going to collapse over next five years.
VaynerMedia is going to be in an incredible position to pick up
those opportunities and
I continue to be on the aggressive
offense to structure my company, hire the talent.
Couple people I met with recently that I'm about to
hire that are just
straight ninjas for 2021 but 94% of the
agencies in the market wouldn't know what to
do with them in 2017.
So excited about that.
Got a lot of stuff going, just the way
we're rolling on our side.
You know, really good on this Monday morning.
Cool, right?
Bought 'em at a garage sale.
- [Other Tyler] This weekend? - [Gary] Yeah.
- [Other Tyler] How much you pay for 'em?
- They wanted 10 but I got 'em for 4.
When they want 10, you offer 2 to set the tone.
Too many people are like, "What about 8?"
Settle on 9.
I go 2 to startle them and see what happens.
("Beauty In The Struggle" by Justin Stone)
I genuinely believe that our SMB
VaynerBeta P&L can be in the
ballpark of
(censored) dollars next year.
So, just from all directions.
On the flip side, just looking at the feedback and things of
that nature, it's real. It's very real.
I think the answer for something that big is we have to have it
integrated but we have to think about how to integrate it
without it slowing us down or creating too many,
what we're trying to do here, get faster.
Anyway, it's big.
It's real, real big.
'Bout to change the small business world.
Small business 'cause I know there's a lot of entrepreneurs
by definition companies
that can afford $25-30,000 a month to
change their business but that could change it big.
About to crush it.
Taylor. - [Taylor] This is insane.
- How are you? - Amazing.
- Real pleasure.
- [Tyler] Two hours of shadowing with you.
- I love it.
Taylor, it's a pleasure, man.
- [Taylor] Kind of like what can he call you in for?
It's like so much that you come here for.
That I need to pick up. - [Gary] Yeah.
- [Taylor] Business is going really well.
- [Gary] I think it comes, as long as you're
executing on your ambition. - [Taylor] Yeah.
- [Gary] You know, like to me, I don't think I can call people
out so easily if,
I think I can call people out all the time
because my ambition for what
I want to accomplish is so great.
- [Taylor] Yeah.
- But I think my ambition's crazy.
- [Taylor] Yeah.
- Where I'm at right now, 99% of people won't get to.
So, I'm always scared to make sure that people know,
here's what I don't like.
Don't tell me that you're gonna buy the Raptors
and work like that. - [Taylor] Yeah.
- Tell me that you want to have a good living.
Spend time with your daughter, travel the world.
Well then all of a sudden you can get into hundreds of
thousands of dollars a year. - [Talyor] Yeah, exactly.
- So I think that's the thing that I want to spend more time
clarifying for people.
Which is like, and I've been saying it, right?
Don't let your mouth outpace your actions.
I think that when I meet people, we jam,
I want to make sure they're reminded that I'm not gonna,
you know...
People are like, "GaryVee, call me out. Help me."
I'm like, "Well, first of all,"--
- [Taylor] I know, yes. - You've seen it.
Like but first help me like what you want to happen.
Because for $70,000 a year you could live like a ridiculously
happy life and do a lot of stuff.
Like people don't get it.
Like price list, and where's the beef,
and just do it, that's what matters.
Creative is the variable of success.
The problem is you need to make $50-200,000 videos for Facebook
where the media the amplification of a million is
worth like 5-6 million on television.
And you need to make four of them because Doritos means
something different to a 45-year-old African American
woman with four kids in Manhattan than it does to
17-year-old Ricky in Texas, in San Antonio.
People don't get it.
Let me rephrase, people get it.
The world is, the corporate world and agency world isn't
built to do the work that's actually driving business today.
("I Just" by Justin Stone)
I'm not kidding, I don't want to hurt feelings.
I'm trying to be kind here.
Let me explain.
When the market's good, everybody's a hero.
You know, what you're gonna hear for the next 40 minutes is
I don't know when your economy gets soft,
if ever, but if it does, you've lived through ups and downs.
- [Man] Yeah.
- I want to give you tools that will allow you to navigate.
I think of myself as a wartime general.
I like being a businessman when it's bad.
Wine Library, my first business,
VaynerMedia, this business,-- - [Man] Yeah.
- both in the first two years of me operating,
the economy collapsed.
- [Man] So Gary, the reason why you like operating
in shit, tough markets is why?
- 'Cause A-players win more. - Right.
- [Gary] When times are good,-- - [Man] Yeah.
- [Gary] B's and C's and D's get too much.
- [Man] Got you. - [Gary] Got it?
Because there's a lot of people who are watching right now that
are taking the money they're learning,
they're getting and they're over-leveraging themselves.
They're buying homes and cars and watches instead of investing
in their business, saving money so when things hit the trash,
you know, if you saved a million dollars in cash if you're really
good at what you do and the market collapses,
well all of a sudden, property that was $3 million,
might be $1.5 and $1.5 might be $480,000.
You then take that million dollars and you deploy it.
And when things go back up you've made real wealth.
Instead when times are good, people out here are buying
vacations to Maui and buying better cars and
buying a bigger home.
Over-leveraging themselves, getting too many mortgages and
then they get caught. - Yeah.
- I love that winners win and that losers lose.
I love the meritocracy of business.
And in real estate over the last,
forever, and through my 20, 30 years professionally that I've
paid attention to, and I say 30 because as a kid
I started studying stuff.
You clearly see the pattern recognition.
Notice the stories of all the people that you respect.
It's when the Great Depression and during collapses,
that's where all the wealth is made.
- [Man] Yeah. Yeah.
- [Gary] So how do you position yourself?
How do you build your brand?
How do you build a marketing engine for your organization or
your agents or whatever you're trying to do.
I'm a businessman, anything you say I'm comfortable in answering
because that's what I do.
Alright, Passover which means it's time to go home
and do the family thing.
So, hope you got some good stuff today.
Maybe that last interview
gave you some good stuff, right?
And that's it.
Holiday time.
See ya.
("I Just" by Justin Stone)