Jack Menzel: Wouldn’t it be amazing if Google could understood that the words that you use
when you're doing a Search, well they aren't just words, they refer to real things in the
world?
That a building is a building and an animal is an animal and that they're not just random
strings of characters.
If we could understand that those words are talking about those real world things, then
we can do a better job of getting you just the content that you want off the web.
Shashi Thakur:The way Google is trying to build information about real world connections
is by building a Knowledge Graph.
The Knowledge Graph is about collecting information about objects in the real world.
The object could be a person, could be a book, could be a movie, and many other types of
things.
For example, for a famous person, we collect relevant data about them, such as their date
of birth, or how tall they are.
We can also connect that person to closely related objects in the Knowledge Graph.
Jack Menzel: Let's say you're interested in Renaissance painters.
Or how about how many women have won the Nobel prize?
By understanding the relationships between things—be it between painters and the Renaissance
or women and the Nobel prize—Google can do a better job of understanding what it is
exactly you're searching for.
Shashi Thakur: One of the first features we're going to introduce which applies the Knowledge
Graph is a panel next to the web results.
Emily Moxley: When you have a question to answer, others may have come to Google already
to search for the same thing.
Google can jumpstart your research process by combining the information that others found
useful with the information in the: All of the collective human wisdom that comes through
our Search Engine, what people are searching for tells us what are the interesting things
to put in our database.
Shashi Thakur: Take Leonardo da Vinci.
Let’s say you wanted to learn about the most important Renaissance painters.
You might search for ‘Leonardo da Vinci’ because he’s the only Renaissance painter
you know about.
Now, you’ll see information right in the search results that helps you explore the
broader topic of Renaissance painters.
You’ll see some of the most famous paintings from that era, like the Mona Lisa, and discover
other painters of that time, like Michelangelo and Raphael.
Johanna Wright: We're in the early phases of moving from being an Information engine
to becoming a Knowledge engine and these enhancements are one step in that direction.
Shashi Thakur: As we grow the Knowledge Graph and make it larger and richer, we are really
excited at the opportunity we have to understand more of the user's queries, to understand
more about the information that's out there on the web, and intelligently connect the
two to each other.