- Welcome to YouTube Creator news,
where I keep YouTube content creators like you
up-to-date with everything
that's happening on YouTube
that impacts you as a YouTuber.
So if this is your first time seeing this,
make sure you subscribe
so you don't miss out on anything
that could matter to you in your channel.
Today, we are talking about some updates,
(coughs) excuse me,
to YouTube shorts analytics.
We are talking about some updates
that will help you better understand your audience
on YouTube in regular analytics.
We are talking about
some updates to YouTube moderation tools,
and more "YouTuber News,"
starting right now with podcast-content separation.
So I ran into this
when I was getting everything together
for today's segment,
and it looks like YouTube
is now isolating podcasts to a certain area
inside of your Creator Studio.
So if you are a podcast channel,
or if you're a YouTube channel that uploads podcasts
to your channel on a regular basis,
this is going to be something of interest to you.
Now, with that, I don't know if there is something
that we need to do in the upload process,
because I literally saw this for the first time,
like 30 minutes ago.
So I don't know if there's something
we have to do in the upload process
to tell YouTube that it's a podcast
for the sake of their categorization,
but for now, this is there.
So make sure that you are looking into that,
or that you are checking into that
if you are a podcaster.
Next, we have an update to YouTube's moderation tools.
So one of the things,
and this has actually been available now
for a couple of weeks,
but this is just talked about,
I just got access to it on my channel as well.
I'm not sure if this is rolled out to everybody yet,
but this is something that is rolling out.
YouTube has given us managing moderator access or tools.
And what that means is,
as a regular moderator
to your YouTube channel,
one of the things that, you know,
people can do, just as a regular moderator,
is they can, you know, hide people from your chat.
They can time people out, and things like that.
They can delete comments.
But when you assign somebody as a managing moderator,
now they can access your blocked words list,
which is a list inside of your YouTube settings
to where you and your moderators now
can put very specific words and phrases.
And if somebody says those in your chat, your live chat,
then YouTube's gonna automatically delete those,
or hide those chats.
And if they say it in your comments on your videos,
then they're gonna automatically put those
into the held-for-review section on YouTube,
so really cool update.
And in addition to that,
the managing moderators can also change the chat mode.
So if you go from, you know,
you know, subscriber chat
to, you know, open chat, where everybody can chat,
those types of things
are what the difference is
between the regular moderators
and the managing moderators.
Next, we have a update to YouTube shorts stats.
So you can see on the screen right here,
we have the option now
to where we see how many people viewed,
and how many people skipped away on our shorts,
which is fantastic.
And we also have how many views from our shorts
where they are showed in the feed.
Now, the win with both of these metrics,
is now, you know, if you're one of those people
where you're like, "Hey, when I upload my shorts,
they do good for like a short amount of time,
and then they just, kind of, disappear."
This is gonna start giving you some insights
into why that might be happening
if you are one of those channels.
'Cause I know that happens to a ton of people, me too.
So this is gonna give us insights to help us learn
how people are responding to our shorts,
so that we can adjust accordingly,
so that we can get that better response over time,
as we learn more about how people are responding
to what it is that we're doing.
So what you wanna look for here,
is you wanna look for, of course,
you want more people watching,
more people viewing,
than more people skipping away.
I know that sounds like a no-brainer,
but I'm just making it clear, you know, for everybody.
And in addition to that,
when we see how many of 'em are shown in the feed,
we can also look at the trajectory in terms of, you know,
how things are going.
And we can see, like,
"Hey, do we need to upload more shorts?
Are we trying to get our numbers bigger,
in terms of what's actually showing in the feed,
compared to what's showing
on the rest of the site, and so on."
Next, we have more analytics.
You can access this on a desktop computer,
or on your mobile device through the Creator's Studio app.
That is an app put out by YouTube,
that every content creator should have on their phone,
not to obsess over,
but to at least be able to access things like this quickly,
and to be able to quickly manage your comments.
But with this,
they are giving us audience breakdowns by content type.
Now, the way that you use this,
is, let's say that you are uploading shorts content,
and you're like, "Man, you know, for whatever reason,
I'm having trouble getting my shorts viewers
to watch some of my long form content."
Well, this is one of those things
where you can go in and you can say,
"Well, maybe my shorts viewers
are hitting a primary location,
where, you know, that particular audience
might not be able to consume my longer-form content,
because I'm not adding, you know,
language translations to 'em or anything like that.
But they're able to, you know,
maybe, consume 'em quickly in my shorts feed.
Or let's say that you are a business owner,
and you're using YouTube for your business,
and the people that you are trying to reach
are within certain, you know,
location demographics or age demographics,
and you find out, "Hey, my YouTube shorts,
or my video content, or my livestreams,
are reaching a different audience
than who it is that I'm trying to reach.
So because of that, I need to get to work,
in figuring out the content that I need
to start making in those formats
in order to reach who it is
that I'm actually trying to reach."
So this is really valuable for you,
if you, you know, dig into this information,
and you keep track of what's going on,
this is gonna help you massively understand minor changes,
or nuance changes that you need to make,
in order to ensure
that you're getting in front of the right people.
Next, I wanted to just bring your attention really quick.
So, Rene Ritchie, he is, you know,
around this channel a lot,
but he is YouTube's Creator Liaison.
He was hanging around, you know,
before, you know, he got that gig as well,
really awesome guy.
But they started a YouTube channel
for YouTube Creator Liaison.
And I just want to encourage everybody
to go subscribe to that YouTube channel,
because, one, not only is he sharing,
like, helpful information,
that you need to know as a YouTube content creator,
but he's also interviewing other content creators
that can also bring very valuable insights to you,
as a content creator.
This channel's just getting started,
so I just wanted to bring it to your attention,
because this is one of those places
we're gonna be able to get tons of valuable information,
and it's also gonna be directed by YouTube themselves,
in terms of, like,
'Hey, these are the people that we want to talk to.
This is the information that we wanna share
to help out content creators."
So make sure you check that out.
Now, I wanna share some thoughts really quick
on the case that we talked about last week.
So, in the new segment that I did last week,
I highlighted the importance.
I actually stretched that one out for a really long time,
because I wanted to emphasize the importance
of what we were dealing with,
and what we are dealing with,
in terms of YouTube's recommendations systems,
possibly, you know, changing in the future.
Now, even though that can still happen,
I wanna let you know, from my non-lawyer experience, right,
just listening to the replay,
and I have a link to it down in the description,
as well as the YouTube Creator Liaison channel.
And you know, there're other things that I talk about here,
so make sure that you check that out.
But when I was listening to the replay,
first off, the tone
that the Supreme Court justices were taking
towards the, you know, Gonzales, towards the plaintiffs,
the tone was just, kind of, like,
almost like it was,
like, they're seeing it as something ridiculous, right?
And then, like they were cutting him off,
and, you know, like he was trying
to answer the questions they were asking,
and they're just like cutting him off.
And then you have the other side,
where when, you know,
when the other lawyers come on,
they're like, "Oh no, you know, I'm sorry,
sorry to interrupt, you know, continue on,"
things like that.
But another thing is that
the lawyer on the plaintiff's side,
you know, he's talking a lot about, like, thumbnails,
and things like this.
He didn't even know that YouTube
has a not interested feature on their platform.
So in terms of the information
that they're going into this with,
I thought that, you know,
they were gonna be a lot more prepared.
I thought they would be a lot more convincing,
a lot more persuasive and all that.
But, you know, really, after listening to it,
like, I'm...
And I know it's a legal thing,
but I'm just saying in terms of how it came across,
in terms of the information being shared,
the very specific questions being asked,
and the, you know, the things that were being presented,
I feel a gazillion times better about it now,
because, you know the Supreme Court justices
it did seem that they were, you know,
kind of, like, you know, "Hey, you know,
this could have, like, really serious implications,"
and they're really like nailing this guy down,
and that's their job, right?
That's their job.
But they're nailing this guy down,
and trying to make him, you know,
essentially prove to them that, you know,
the way that YouTube is currently operating is, you know,
in alignment with what it is
that they're, you know, trying to get changed.
So I just wanted to, you know,
kind of, put your mind at rest a little bit.
Again, it could go still not in our favor,
but I just wanted to, you know, let you know,
you know, I listened to it in the background,
and again, I'm not a lawyer,
but I listened to it in the background,
and it just made me feel a lot better,
because, personally, I was, you know,
a little bit worried about it.
I'm not a...
I mean, I was really worried about it,
(chuckling) so it made me feel a little bit better.
So, I just wanted to, you know,
kind of, pass that onto you as well,
in terms of, you know, my confidence in that.
And again, it could still go south,
and it could end up not working out in our favor,
but I feel way better about it now.
In addition to that,
I do wanna remind everybody
that my brother and I,
my brother, Dee Nimmin, and I, have a free music resource
for YouTube content creators.
I try to spread awareness about this from time to time.
This is free for you to use in your YouTube videos,
and your podcasts, if you're a podcaster in your courses,
if you make courses,
you can check this out at creatormix.com.
You can also listen to it
on all of the streaming platforms,
if you just look for Creator Mix.
We have tons of different types of music there,
and my brother's actually working
on batches of additional content
that we're gonna be uploading very soon as well,
new albums and stuff for you.
So make sure that you check that out as well.
And if this is your first time interacting with this stream,
or with this information,
I do, again, encourage you to subscribe to the channel.
And if you're just getting started on YouTube,
click into this playlist, right here.
It's gonna help you learn a ton about YouTube,
and what you need to do to succeed on the platform.
Thank you so much for watching.
I will see you next time.