I studied over a hundred Instagram profiles to see how they're editing their
reels. And I discovered something alarming:
the most were following outdated advice because times have changed.
It's no longer 2020 when reels first dropped.
And what worked for businesses and creators then isn't what's most efficient
today. So in this video,
I'm gonna update you with the one app that you should be filming in,
and the one app that you should be doing the majority,
if not all of your editing in. And yeah, I use an iPhone,
so Android users beware. Now I'm gonna warn you,
there are three key tips I'm gonna share.
And I'm gonna give you the first two tips first,
and then once you understand them,
you're gonna get the most value out of the last tip, which is, without a doubt,
the most powerful. The first tip: film in your phone's camera app.
That's right. I don't want you filming in Instagram or TikTok anymore. Why?
Well, first of all, you can film way higher quality videos.
I have my phone's camera app set to HD and 60 frames per second with an
iPhone. You also have access to cinematic mode,
which is really cool to give you some depth of field,
you can blur the background behind you,
you can focus in on objects like yourself,
it really ups the quality and professionalism of your video. And lastly,
you can use the 0.5x Lens, which has that wider look,
so it captures more of your surroundings to make for more interesting footage.
Again, we're not filming inside of TikTok or Reels,
we are filming in the camera app.
And this is key because we are gonna take that raw footage and bring it into a
second app, which is where I'm gonna do the editing.
So to have you come along the journey with me,
I'm gonna film a video in my camera app right now.
This is the number one reason why your Instagram reels aren't bringing in more
clients. You're not being cringy enough, you're not making yourself cringe.
I swear when I look back on the history of my entire business,
it was those moments where I made myself cringe where I was actually reaching a
new level or a new milestone. For example,
do you make yourself cringe when you make videos like this? If so,
you're on the right track to attracting more clients through Instagram.
Now that I've filmed a quick tip that's gonna become an Instagram Reel,
I'm gonna bring that footage into one app for all of my editing.
And that app is CapCut. Why CapCut?
Well listen up because this is my second key tip. Anything you film, edit,
or create in CapCut can be exported and saved without a watermark.
This is very different than TikTok or Reels because anytime you wanna save one
of your videos from one of these apps,
you're gonna see a little logo or watermark in the corner showing that it came
from that app. Now,
if you wanna take that same video and post it onto another app,
that other app's not gonna like seeing a competitor's logo. And yes,
there are watermark eraser tools out there,
but they really lower the video quality and we don't want that. When you film,
edit, create in CapCut and export your copy, you won't have a watermark.
And that means that that one video can be posted across all platforms.
It's like magic. You can take that one video and post it on TikTok,
on Instagram Reels, on LinkedIn, on Twitter, on Pinterest, on YouTube shorts.
Literally any platform that supports short-form video,
you are going to 5X or 6X your reach, all because you're using CapCut. Now,
the app itself has some really handy features in case you do want to film inside
of the CapCut app, which I give you my blessing to do.
So let me show you some of these features. When you hit this expand button,
you're going to see this option here that says Prompter. So, "hi,
I'm CapCut teleprompter and I can help you remember your lines." This is
amazing, especially if you're creating talking head videos.
Videos where you're talking on camera and you wanna pre-write your lines so that
you can film way faster. So let me show you what this looks like.
"All the ways I've been cringe.
I'm seeing this topic on TikTok a lot and looking back..." Okay,
this is a little slow, so we are going to speed it up a little bit.
I'm going to delete my last clips and I'm also going to
move this over to 60 seconds because I don't think I'm gonna get through this in
15 seconds. All right, let's try this again. "All the ways I've been cringe.
I'm seeing this topic on TikTok a lot, and looking back on my history,
I think it's a hundred percent true.
I've made myself cringe when I put my name forward as a marketing rockstar to a
friend and booked in my first client.
I dressed up as my agency brand in a jumpsuit to network.
I walked around Oahu with a selfie stick and a GoPro in an attempt to become a
YouTuber. I pitched..." Okay, so this is a little fast,
but you get where I'm going with this. This is a really awesome tool,
especially if you're someone who doesn't want to be filming videos on the fly
and you'd rather write in script. So that prompter tool is right there for you.
Now, let's say I filmed this,
I'm just gonna hit the check mark in the bottom right.
"All the ways I've been cringe.
I'm seeing this topic on TikTok..." Even though I'm talking unreasonably fast,
you can't tell that I'm using a teleprompter.
My eyes are looking pretty close to the camera. "...cringe
when I put my name forward is a marketing..." So yeah,
this is gonna save you a ton of time for your talking head tip videos. Now,
if you're not really a talker,
but you're wondering how people make those jazzy compilation videos where clips
blend together and maybe there's some text added on top,
you can do this in CapCut too. So again,
look at that expand button and then go to AutoCut. Here under AutoCut,
you can choose any B-roll or clips or video footage that you
like, and it's gonna actually bring together a little compilation for you.
So I'm just choosing some random clips from a photo shoot that we did not too
long ago. Now I'm hitting next and let's see what AutoCut does.
Okay, jazzy.
Now you can see that you have a lot of options in terms of the effect and the
music, but you also have the option to edit.
So you can go into every single one of these clips and you can go ahead
and crop it in a different section,
because I know these are really long clips that I gave it, there we go.
And I want to hit edit and then crop. And when you're happy with it,
let's do one more.
All right, that is a jazzy one indeed,
and if we wanted to edit the clip even more like by adding text on screen,
this is exactly where we would do it. So this project was saved automatically,
and I can go ahead and hit edit, which allows me to edit clips,
or I can go ahead and add text,
which allows me to do stuff like "day in the life",
something like that. And you can choose to put it across the whole video.
There are so many editing features in this section. If you see down here,
just scroll through and take a look.
But what I really wanted to show you was that AutoCut feature,
which allows you to create those compilation videos in two seconds and then
add some music, add some text, and you've just made a Reel really quickly.
Now that you have a sense of why using an external app for editing or filming is
so powerful, here's the most value you'll get out of it. Three words:
built in captions. We're all scrolling feeds,
whether that's Facebook, TikTok, Instagram,
and we've gotten used to having captions turned on so that we have the option of
both reading and listening to the video.
So if you don't have those text-based captions in your video,
chances are people aren't gonna stick around to figure out what you're saying.
I love this feature so much. I'm gonna show you how it works inside of CapCut.
So the first button you can hit is Captions,
and you can pull in the video that we filmed earlier.
So remember I did that talking head tip?
So you can see right away it's prompting me to create auto captions.
So my source is in English, I can choose animation,
there's really nothing that I need to change here.
All I need to hit is start and CapCut is gonna auto generate the captions from
that clip that I've already filmed. So let's wait for this magic to happen.
Let's hit play and just see how the captions turned out initially.
"This is the number one reason why your Instagram Reels aren't bringing in
more..." Now the built-in captions we see are a little tough to read,
and maybe some of them aren't a hundred percent accurate.
So when you select one of these captions down below,
you're gonna look for this button called Batch Edit.
That is the magic button where you can scroll through all the auto-generated
captions and go ahead and edit any mistakes or boo-boos from the auto
captioning. So let me go through, make a few edits now.
And what I'm doing here is breaking up some of the lines,
so if the lines are really long,
I'm just putting my cursor in between them and hitting return,
and it's automatically going to still match that line with my voice as I'm
saying it.
So that just makes your captions a little bit easier to read when you break them
up and you don't have long chunks of text. So honestly,
the caption edits and the auto captions are pretty accurate.
I'm really just going through and breaking up the long lines of text. Okay,
so I made some edits, those look really good,
so I'm gonna hit the exclamation mark or the check mark (more commonly known
as).
And then I am going to tap one of them and hit the edit tool in the upper
right. And here we can actually look at the style.
So here's some stronger fonts here.
I can choose the style if I wanna have that TikTok-esque looking outline,
and actually let's stick with that.
And I can also move it up a little bit to be more centered.
And let's hit the check mark button,
and notice that the changes I just made to the font apply to all of the other
clips, so I didn't have to go through every single clip one at a time.
So major time saver and the text is so much easier to read.
So that's about all I do for my caption editing. If it all looks good,
I'm gonna go ahead and hit the button in the upper right and that's my exporting
button. So once this is done,
I'm gonna have a high resolution video saved to my camera roll.
That means this one video I've just made can be seen across multiple platforms
and get in front of my audience. There we go. There's my video file.
Look how good it looks, all from CapCut.
Now that I've shared my favorite external app for you to make your Instagram
Reels and your TikToks and your shorts and your
[insert any social media video platform], now I'm gonna
bring you back inside the Instagram app for what you really care about: sales. Watch this video next on how you can boost your sales all within the Instagram app. No website required.