- All right creators,
official updates from the creators of YouTube,
to YouTube creators.
Let's get into this week's newsflash.
First up, let's talk video traffic sources.
Now video analytics has added a new part in the overview,
that is gonna show you where viewers are finding your video.
They're also gonna highlight what's under-performing,
and what's over-performing.
Now small print, if you see a dash or no indicators,
in terms of your performance that's an indicator,
that we do not have enough historic data,
from that traffic source.
We're also trying to make it a little bit clear,
which surfaces are coming from YouTube,
recommending your content,
so that's home and video suggested to watch up next.
Keep in mind it's really normal for viewers,
to find your video in different ways and different places.
So it's very common for you to see,
a couple of different traffic sources,
mixed up in terms of this traffic source report.
When a video performs really well
from a certain traffic source,
it may get fewer views or impressions on others.
For example if lots of viewers see a video on home,
it may get fewer impressions on suggested and search,
because those viewers
have already been offered the video elsewhere.
Let us know your thoughts in the comments below,
or as usual send us some feedback through the feedback link.
Next up we have an awesome promotion
that impacts YouTube Premium members
and channel memberships as well.
From now until the 31st of December 2020,
a couple of randomly selected users from Great Britain,
Ireland, Brazil, Korea, Japan,
will receive one free non-recurring membership,
up to four dollars and 99 cents,
if they are either a current YouTube Premium member,
or if they sign up
and become a new YouTube Premium subscriber.
This offer will be promoted to eligible viewers,
on your channel memberships offer screen.
More information in the description below,
if you need to read up on it.
Next up awesome updates by mobile
and the app mentioned functionality.
What's new?
Well, creators will be able to app mention from studio,
and the main app as well as desktop.
This applies to new app mentions,
or the editing of app mentions in existing content.
Next up we have a really cool experiment,
and this is about timestamping your comments.
What viewers who are part of the experiment,
are gonna experience is an icon which will pop up,
and you will be able to insert the timestamp,
into the comment rather than having to do it manually.
Sounds good, right?
So we have another experiment.
So this one is India only at the outset,
so for everybody who watches this channel in India,
we really need your feedback.
What we're doing is adding a shorts video,
to the explore page,
where somebody can view the featured short,
and then go on and explore more shorts,
and see even more great content.
Now, what is staying the same?
Well creators and artists on the rise,
are still gonna be found in the exact same place,
still gonna be available,
as well as the easy access to trending
and other destinations such as fashion, gaming, news.
Right. Next up we have yet another experiment,
fresh from the lab.
So this one's about chapters and titles.
So previously we had introduced this experiment,
where you can add basically split your video,
into its component parts and give each component part,
a relevant timestamp under description or title.
Now in your description,
what that involved was making sure that you're listing,
where the timestamp is and the title of each chapter.
What we're doing is testing an automatic chapters.
So what this will do, is use machine learning,
to identify text within your video
and pull out text into a chapter title.
Sounds cool, right?
So we're testing this site
with a very small group of viewers and videos.
And from the viewer perspective,
what's gonna happen is a small button will pop up,
within the player and they will have the option,
to go to a specific chapter.
Now those specific chapters that the viewer,
as part of this experiment is gonna see,
are those automated chapters.
That's the machine learning at work.
However, what trumps that is videos
which already have those manually inputted titles
and chapters and timestamps.
Nothing's gonna happen to those.
They're gonna remain exactly as the same,
as they are right now.
Now, this is not a full launch.
It's only a couple of videos, a couple of viewers.
If you wanna opt out,
which I'm sure a very small minority of you will,
there are details in the description below.
All right this video is tiring me out
and that's why I'm taking a brief pause,
handing it over to Mark,
he's gonna give you some great updates,
about audio library and the new ability to add or replace,
audio directly in studio.
Take it away Mark.
- Thank you Connor.
What's up insiders this is Mark here.
First step that I have for you guys,
is run your YouTube audio elaborate,
and I think most of you know what this feature is,
if you don't, it is collection of thousands of free songs,
that we make available to you, free to use the videos,
so you don't have to worry about copyright claims,
and you can monetize those videos if you're eligible.
And I just wanna announce
you'll fully watch us in YouTube studio.
(children cheer)
So that means that you can find your favorite sound effects,
you find track license that are creative commons
and we made this a lot easier for you to do.
We've also improved the filtering.
So you can really drill down
on the best tracks for your videos.
We also brought back, your started tracks feature,
and I'm gonna show you how this looks in YouTube studio.
So you can access audio library,
the left nav of your YouTube studio as seen here
and immediately, you can see
that there's three tabs at the top.
First one is free music.
So this is your general production music.
Then we have sound effects, things like kids playing,
people cheering, glass breaking.
And the last tab we have here is starred.
So this is where you can keep track of your favorite tracks
from the audio elaborate that you've come across.
So you can see, I have four here which have all starred.
So if we go back to the free music tab,
see there's multiple columns here and one for genre,
mood, artists and so on.
And each of these columns are filterable.
So you filter here. Genre, choose classical.
You can also choose filter by mood.
Do that area, see how that works, exit out of that.
You can also filter the column itself.
So if I click here,
all the songs listed here are now made by this artist
that I've filtered for.
And you can see we've added a link here
that takes you to the artist's YouTube channel page,
which is pretty cool.
And I do wanna call out,
a filter here called attribution required.
So I sort of talked about this,
but these are songs under a creative commons license.
So they're free for you to use
as long as you provide attribution
in your video description.
So we have this column called license type.
And if you hover over this,
you see information I just talked about,
and if you click on view details,
we provide you with all the information
you need include in your video description
in order to meet that attribution requirement.
So all you have to do is click copy here
and paste that in your video description.
Exit out of that?
And if you want to download the song to edit offline,
you could click download here, in the added column,
or you can download in the player itself.
And now you can also add tracks from audio library,
directly into your videos from our YouTube editor.
So that brings me to our second update,
which is around our Add/Replace Audio feature.
So this is what I just talked about.
We're here in the YouTube editor, if you click add a track,
brings up the audio library,
and add a song here,
it shows up in your video editing tomboy,
and we've added the ability for you to see the wave form
of the track, which is pretty cool as seen here.
If you click here,
you can adjust the mix level of the audio.
A big improvement is that we've added the ability for you
to add multiple tracks to your video.
This feature also allows you to swap out any claim songs
for your videos, with tracks from our audio library.
And once you successfully swap out those claim songs,
those associated claims get automatic released
and applied restrictions, also get a mirror
from your videos as well.
You know these tools are really important to you guys.
We're always looking to improve them.
So if you have any feedback,
leave it in the comments down below,
or you can leave it directly in products.
We'll definitely take a look and yeah,
that's it catch you guys later.
- My God, you've done it.
You're at the end of the video,
and you're here for one of those trivial questions asked
by you the creators and answered by us.
So 411 now asks,
"What is discussions of modern acts of terror
events resulting in a catastrophic loss of human life
or controversial social issues
in the context of a historical event
that took place over 100 years ago?"
Really good question.
Now, let's give some background of pedal back.
What 411 is asking about is,
one of the options within self-certification.
This is driven by the advertiser friendly guidelines.
So this is the type of language
that we're trying to use to indicate stuff
that is definitely not okay to run odds,
but as ever, we can always do better
with the way in which we're communicating it.
So let's break it down into its component parts.
Discussion of modern acts of terror.
What we're talking about here is stuff like 911,
for example, and definitely any modern acts of terror
that happened after that time.
When it comes to stuff that's older than that time,
it's really about the context in which you presented.
So let's not even go a 100 years in the past.
Let's go to Tiananmen Square.
If you're providing footage of that,
which we would definitely consider nonmonetizable
if it were to happen tomorrow.
If you're showing some of that footage of a man standing
in front of a tank and discussing the context
in which that extremely historic event happened,
then that is something that can monetize.
Now, what's important when you're thinking
about this 100 years ago vector is,
what other advertiser friendly guidelines
might you be in violation of?
So, if we're looking at a terrorist attack
that happened 100 years ago,
more than likely gonna be monetizable,
if it's in a documentary or historical context,
you're presenting it in a really dispassionate way.
That's really objective and informative.
However, if you're including footage that is really violent,
you really need to take a look at those violence guidelines
within the advertiser friendly guidelines
and the options within self-certification.
Hope we've given you a good snapshot 411.
Now, please follow up with another comment
if that thought wasn't clear,
but we hope it is.
Next week's Trivia winner is gonna be the next person
that asks a question about anything
that we brought up here today
or anything that they've just wondered about on YouTube.
We're gonna get you those answers.
Thanks so much tune in next time.