Today at Live On Purpose TV, how to motivate yourself to start a business.
Stick around through the entire video, I've got a special offer for you at the
end. You've got an idea to start a business. This is not for the weak of
heart. There's a lot of hard things about starting a business and you probably
have already heard all of the statistics about how many startup businesses fail
in the first X number of months. Don't worry about that for a minute. Let's get
clear about a couple of things. Number 1, you have an idea to start a business.
There's a reason why you have the idea. Let's get clear about the why. A little
disclaimer before we go a little further into that particular issue. If your Why is
simply to make money, then we need to think a little harder. Yes, I want you to
make some money because money or profit is the indicator that you have created
value for other people. But it's a secondary effect. Money only exists from
a business because value has been created. And if money is the only
motivation you have, you don't have enough clarity around how you are going
to create value for other people. So, let's get clear about a couple of
things related to your Why. What is it that lights you up?
What is it that turns your mind on and you can't turn it off? What excites you
and light you up about this? Get clear about that Why. Because the energy that
creates for you will be necessary to get you through all of the hard things
related to starting a business. Your motivation
starting that business is directly tied to that Why. Why do you want to do this?
If you're having a hard time connecting with that, try this. Every legitimate
business idea resolves or solves some unsolved problem. Some unresolved issue
that people have. What is the one that you're getting excited about that you
can then offer to the world? That has something to do with your Why. The second
crucial clarity that I think we should talk about is Who. Who do you create this
value for? A lot of entrepreneurs that I coach start from a place of, "Well, I just
want to help people, Dr. Paul." Okay. That's really cool. There's a whole lot of
people on this planet, which ones do you want to help? Because if you want to help
everybody, You're not going to help anybody. That's far too broad. Let's get clear
about who it is that you're going to help. This clarity about Who will then
drive your marketing efforts. This isn't a video about marketing, it's about how
do you motivate yourself to start that business. Notice this. The people that you
can serve by providing the solution to that unresolved problem that they're
already having don't get to have the solution if you don't show up and offer
it to them. It's not about you does that help your motivation a little bit? Would
it be morally ethically right to withhold your solution from the people
who really want it? It's not about you, it's about them and it's about how you
can elevate and lift their life, their experience, their joy. That's what people
are going to pay for. And that's what every legitimate business
offers. So get clear about the Who. Who are you going to serve? Another little
note about that. Sometimes we get all in competition with each other when we
start up businesses because it's like, "Oh, I want my piece of the pie and
it becomes competitive." It doesn't have to be because the value that you can
offer through your business idea can be uniquely yours. Now, sure there are other
people in the industry or in the marketplace who are offering similar
products or services. I get that. But the way you can offer it or the particular
details about how you structure your offering is uniquely yours. Because of
that, we all have what Seth Godin calls a Tribe.
Seth wrote a book called "Tribes". I highly recommend it because it tells you that
you are the leader, you're the chief of a tribe. The tribe is your people, okay? The
ones that you can serve. I've got my tribe. In fact, you know what? You're in my tribe.
Because you're watching my video. Thank you for coming.
You've got your own tribe and your tribe includes people that aren't in my tribe.
I can't reach them because they're your tribe. As we wrap our hands around that
issue, it becomes clear that this is not a competition. This is a calling for you
to step up and lead your tribe to provide that product or service to them
that you uniquely can offer to your people. That's why it's so important to
get clear about the Who. Now, we've covered too clarity's so far. Get clear
about your Why. Get clear about your who you serve. The next one? Probably even
goes without saying but I'm going to say it. Get clear about
What. What you offer? What product or service can you uniquely offer that
answers or addresses that unresolved problem that your tribe is having? See
how all these clarity's start to come together? When you are clear about the
What, you'll know how you can structure that to offer it to your tribe. If you
don't know what you offer, it's kind of hard to build a business around nothing.
So, get clear about the What. I spend a significant portion of my time coaching
coaches. I discovered that one of the things that I can offer is my expertise
in experience around building a life coaching practice. That's only one type
of business. As I've worked with these life coaches, I've identified 7
crucial clarity's that are essential as you're starting a life coaching practice.
I think the same 7 clarity's apply for almost any business. I've shared with
you in this video 3 of those 7 crucial clarities. The offer that I
promised you at the beginning is to connect with a webinar that I did
detailing all 7 of those clarities. You can get to that at liveonpurpose.coach,
live on purpose all one word. dot coach, not dot com. That's a common
mistake. liveonpurpose.coach/webinar. You'll get an
in-depth look at all 7 of those crucial clarities. Absolutely free. I'm
excited to know what your idea is. What is it that you're going to be bringing
to the world? Would you engage by leaving comment about what kind of business
you're going to be starting? I would love to see that.