Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business
and a life that you love.
And today is awesome because it’s one of our favorite segments called Love Your Branding
Baby.
In this segment we highlight a business that just gets it from their messaging to their
website all the way through to their product, they’re just awesome.
And today I want to focus on a brand that I recently discovered called Artifact Uprising.
So what they do is they create high quality physical prints from your digital photos and
even from Instagram.
Now, while you’re gonna discover they’re doing tons of things right, I wanna focus
on three smart strategies that you can use in your business starting today.
Smart strategy number one is you’ve got to drive desire, and the best way to drive
desire is to know what you’re really selling and focus on that.
And these people do it well.
So they’re not just selling easy prints of your digital photos, what they’re really
selling is a feeling of connection to ourselves, to our memories, and to our milestones.
And in this digital age, that’s something that’s missing.
Check it out.
Everywhere you look on their site there’s a feeling of touchability, of beautiful, meaningful
objects that ground us in the real world.
And check out this smarty pants line: off your device and into your life.
It’s got a great double meaning.
We’re getting your photos off your device and into your life and we’re getting you
off your device and into your life.
So they do a great job of making us realize that our lives are not on our phones.
They’re about real people and high quality things that we can share with real people
that we actually love.
So what they’re really selling is connection and now I want you to ask yourself, what are
you really selling?
If you like this topic and you wanna go deeper we did a whole video about it, and I’ll
put the link below.
Smart strategy number two is you want to work your why.
So as our friend Simon Sinek says, people don't buy what you do, they buy why you do
it.
And Artifact Uprising does a brilliant job of letting us know why they do what they do.
They are super clear on their purpose and they let you know all over the place.
Have a look.
Under the Purpose Within Every Product section you can see that they love the outdoors and
strive to use recycled and reclaimed materials wherever possible.
They use mountain beetle pine wood, which is otherwise considered waste material, and
as a US based company they make their products in the USA and it gets even better as they
say, “Our calendars and wood block and prints provide jobs for adults with intellectual
and developmental disabilities.”
So, as you can see, they talk about the why behind what they do on every part of their
site.
It’s honest, it’s heart based, and, of course, it inspires sales.
So now you’ve gotta ask yourself, are you clear on the why behind what you do?
Are you clear about what you stand for?
And, most importantly, are you doing a good job letting us all know about it?
Smart strategy number three is you wanna highlight your humanity.
So in a world where everyone’s trying to pretend to be bigger than who they are and
often say we, when it’s just one person behind a laptop, Artifact Uprising is amazing
because they’re small and they’re proud of it.
Take a look.
Here they say, “We’ve grown from 3 people working in a basement to a team of 12, yet
the roots remain the same.
We pride ourselves on being a small company and we think that matters because at the end
of the day, we take it personally.
All of it.”
We take it personally.
That is such a beautiful and vulnerable reminder that there’s a real person and real people
at this company who actually care if you buy their products.
And this is another example.
So I recently ordered some prints from them and when I got my package in the mail I opened
it up and the first thing I saw was this beautiful card.
And then I flipped it over and this message really touched me, “We stand behind the
products we create.
If you’re not happy with the quality of your order or you believe your product has
a manufacturing defect or shipping damage, please contact us so we can make it right.”
Those last nine words, they are everything.
Please contact us so we can make it right.
You know, in today’s world people are so quick to take their upsets and their complaints
and their gripes straight to social media, and I love that Artifact Uprising is saying,
“Hey, look, everything doesn't go perfect all the time, so if there’s a problem come
to us so we can fix it.”
They take so much pride in what they do and, again, they’re leading with their humanity.
And even the fact that this is on, like, beautiful, heavy cardstock, this is something so different
than you would get from a huge big box company.
So I want you to ask yourself, take a look at your sales process.
Are there any places that you can add more humanity back into your business?
Now, there’s lots more that this smart company is doing right, so go check them out at ArtifactUprising.com,
they are amazing.
Now let’s turn the focus back to you and your business.
Remember, insight without action is worthless.
So, first, which one of these three smart strategies could help you the most and what’s
one action step you could take right now to move all of this ahead?
Now, as always, the best discussions happen after the episode over at MarieForleo.com,
so go there and leave me a comment now.
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Stay on your game and keep going for your dreams because the world needs that special
gift that only you have.
Thank you so much for watching and I’ll catch you next time
on MarieTV.