Do you want to get more watch time, views, subscribers and make a deeper connection with
your target audience? Here's the watch page of my livestream before I go live. Here's
my scheduled livestream that's being recommended on the home screen of somebody else's channel.
It's being promoted on YouTube.com even before I go live. Here's me going live from my computer.
Here's my livestream video currently ranking on the first page of YouTube after I've finished
going live. Here's where the video appears in YouTube studio. Here are the top traffic
source types for my livestream video. Today, you'll learn how to livestream on YouTube
without 1000 subscribers or installing any software. Hi, my name is Herman Drost. If
you want to grow your audience on YouTube and generate traffic, leads and sales on autopilot,
hit the subscribe button and click the bell notification icon so you're notified every
time I upload new content. Step one, check that your channel's enabled
for livestreaming. Log in to YouTube channel, click on settings, click on channel status
and features. As you can see here, livestreaming has been enabled for this channel. If your
channel hasn't been enabled for livestreaming, it means that you haven't verified your YouTube
account. You'll be asked to enter a phone number then YouTube will send you a verification
code by text or voice mail to that number. After your channel has been verified, you'll
be able to go live within 24 hours. Just click on the camera icon at the top of the page
where it says create a video post. Click, go live, enter a title for your video, put
test, select your privacy settings. You can select public, unlisted or private. If you
select unlisted, anyone with a link can view it. You can also schedule the livestream by
checking this box here. Choose your day, month and the time, then check if your video is
made for kids. This is required. In this case, it's not made
for kids so I'm going to check that. Do you want to restrict this video to an adult audience?
I'm going to select, "No, don't restrict my video to viewers over 18 only." I can also
select more options. I can also put my description in here. I can select my category. In this
case, I'm going to do people and blogs and select my camera. It's my webcam.
[music] Select my mic which in this case is the blue
snowball or I can select an internal microphone. If I click advanced settings, I can allow
chat or not allow chat and I can select this video contains paid promotions such as paid
product placement, sponsorships or endorsements, but it doesn't so I'm going to leave that
off. Click the link in the description to download my livestreaming checklist.
Click next. I'm going to smile for a thumbnail. Here I can edit the stream metadata so I can
edit the description, the title, privacy settings et cetera. Click go live, it says going live.
On top here, we've got live. I've got the timer. I've got number of people that are
on the livestream and then I've got also the number of likes. If somebody is on the livestream
then the comments will appear here on the live chat. If I add a comment, how are you
doing? As you can see, the comments appear here on the right.
I can also filter the comments. I can remove it and down the bottom here I've got the microphone.
I can mute the microphone. I can also share my livestream with other people on social
media. You got Facebook Twitter, Blogger, Pinterest, Linkedin et cetera. After you've
finished a livestream, just click end stream. "Are you sure you want to end your stream?"
Click end. It says the stream is finished, has number of playbacks, has a duration, peak
concurrence, total watch time. If any new subscribers have joined and the average watch
time. It also has the option to edit it in the studio.
Let's check where the stream appears. If I log into my dashboard and go to videos, click
on live, you can see my livestream Test appears right here and here's my livestream. Here
some things you need to do before you go live. Number one, prepare your topic and content.
I simply create a series of bullet points in a Google Doc on a topic that my audience
is interested in. I'll then prepare a series of slides and graphics
and keynotes so I can stay on track during my presentation. Number two, set up your livestreaming
watch page. Your livestream watch page if organizes correctly will appear as a recommended
video on the home screen of your subscribers' feed. Make sure you optimize the title description
tags for your livestream watch page. Make sure you also upload an eye-catching thumbnail
so it can clearly be seen in the search engines. It'll appear on the home screen for people
that have subscribed to your channel, suggested videos and even on YouTube search. Number
three, share your streaming link at least 48 hours before you go live. You can send
an e-mail notification or post it on your social media sites. Here's what to do during
a livestream. Start it with a great hook instead of greeting your viewers at the beginning
of your livestream. You have to keep in mind people watching the replay so they'll want
to get the content right away. Your hook could be a question or introducing
the content about what they're going to receive. Number two, introduce yourself and your channel.
Let people know who you are, what your channel is about and why they should subscribe because
many people on the livestream are probably new. Number three, greet your viewers. People
like to be acknowledged when they spent time on your livestream, make sure you greet them
at the beginning of your presentation. Number four, ask viewers to ask their questions
at the end of your presentation. Sometimes I invite viewers to ask their questions during
the presentation if they're related to the content that I'm sharing. Number five, present
your content. While I'm presenting content, I try to move between the slides and myself
talking to mix up the content of the video. Remind people to like the livestream so you
get some interaction on your video. Sometimes I like to ask a question to the
viewers while I'm presenting the content so I can mix it up a bit. This also encourages
viewers to interact with your content while they're watching the live. Let me ask you
a question, what's your biggest fear of going live on YouTube? Post your answer in the comments
below, I'd love to read them and I'm sure others would too. Number six, call to action.
After presenting your content, give a call to action such as recommending your products
and services, liking your livestream, leaving a comment or even asking suggestions for your
next live. Here's what to do after you've gone live so
you can get the maximum return on your investment. Number one, trim your video. You can use the
YouTube video editor to trim the beginning and middle sections of your livestream. Click
the link in the description to watch my video on how to trim an existing video on YouTube
using the new YouTube video editor. You might want to trim out sections that may not be
of interest to your viewers when they watch in replay.
Number two, add cards and in screens. If there's a particular topic where you wanted to go
deeper, but you didn't have time during a presentation you can add a card or in screen
to the livestream. You can add an in screen to your live using the YouTube video editor.
Number three, promote on social media. After you finish your love, promote it on social
media sites like Twitter Facebook, Instagram, LinkedIn et cetera.
You'll also add your livestream video to a playlist. For example, I created a playlist
that contains all my livestreams then added it to the bottom of my YouTube channel homepage.
Number four, add timestamps. Adding timestamps to the description below your video allow
viewers to quickly skip to that particular section of your livestream. When someone clicks
on the timestamp in the description, they immediately get taken to that particular section
of your livestream. Number five, repurpose your livestreaming
content. Extract snippets from your video content to use on your social media sites.
I sometimes create a shorter regular video that summarizes the content of my livestream
then link to my livestream video. You can also use the content from your livestream
to create a video course. Instead of having one long video, you can chop up your content
into different segments. You can also transcribe your video content
and post it on your blog. "But Herman, how do you go live from your mobile phone?" I'm
glad you asked, just watch my next video on how to go live from your iPhone or Android
device. Keep in mind you'll need 1,000 subscribers to go live from your mobile phone. Thanks
for watching and we'll see you in the next video.