content marketing is one of the most valuable and viable marketing strategies
available today
but the question is just how much content should be producing who should
you produce it for what type of content should you produce and how much time
should you spend producing vs promoting this content
these are all great questions which is why we're going to answer them all in
today's episode stick around
you're welcome my name is Adam Erhart and you're watching the modern
marketing show where we take different marketing tactics tools tips and
strategies and break them down into bite-sized actionable clips that you can
use to immediately take your business to the next level
I'm sure you've heard the saying content is king and this has never been more
true than it is today
so the question is why do you want to use content marketing in the first place
well content marketing is one of the best ways to build your expertise
show your authority and provide valuable information in the marketplace
this in turn leads to more customers more calls more clients more sales more
revenues and an increased market share
so just how much content should you be producing well this really comes down to
your market and your industry and your competition
obviously the more competitive industry that you're in the more content you're
going to need to produce in order to compete if you're in a less competitive
industry you're obviously going to need to produce a lot less content to quickly
rise above your competitors the best way to find out your industry's level of
competition is to head over to google and type in your industry followed by
blog if it's delivering a million-plus results you're obviously in a more
competitive industry and you're gonna need to raise your content marketing
game
fortunately now however the focus on quality over quantity and higher quality
pieces of content are rising above the noise and being found a lot easier by
your target market
back in the day around 2005-2006 all you needed was a 400 where bloggers posted
every single day and you were quickly able to amass a massive following but
this is no longer the case
now the emphasis on my longer form content say a thousand maybe even 2,000
or 3,000 more blogposts longer videos and they always want to see interactive
content like pictures videos SlideShare presentations or infographics embedded
into the post
so what type of content should you be producing well this all really comes
down to two things the first is what type of content is your target market
enjoy consuming this is the most important because if you're producing a
bunch of content that nobody wants to consume it really doesn't make a lot of
sense does it
the second thing is how much do you enjoy creating the content and what
types do you enjoy creating again you enjoy making videos
do you enjoy writing do you enjoy doing graphic design and making images or
infographics
these are all important things because when it comes to content marketing
content may be king of consistency is absolutely next in line
all too often
japanese embark on this content creation and then quickly drop off after a month
or two when they realize that it's either too hard or not any fun
the way to overcome this is to find form of content that you enjoy producing your
target market enjoys consuming when you combine the two
you've got a winner so how much time did you spend creating versa promoting
content
well I think the best advice comes from derek halpern from social triggers who
advises the old 8020 rule but he kind of flips it on his head and he says that
you should spend twenty percent of your time creating content and eighty percent
of your time promoting this content
I think this is incredibly valuable advice especially in today's world of an
oversaturated content marketplace producing great content and hoping the
market just happens to stumble upon it is wishful thinking at best and pretty
naive it worse
great content marketing does take work but it does produce results
so it's worth the effort so what are some ways to get more mileage out of
your content
I mean after all you're going to spend a lot of time creating this stuff it only
makes sense to try and leverage it and milk every last drop of marketing
goodness from it
well possibly the best ways to first produce one piece of epic content and
then break it down and splice off different parts for different networks
or different uses
here's an example you could create a thousand 2,000 or 3,000 or blog post for
your website or blog you can create a video from this blog post you can take
some tweets out of it and maybe some shareable quotes
you can take those quotes and turn them into quote cards which you could use on
facebook or instagram and you can also make an infographic which just does
exceptionally well on pinterest the end result is five or six different pieces
of content you can share across all sorts of different social networks and
also really embed into the blog post which makes it more interesting and more
interactive
the takeaway point is this content marketing is an incredibly effective
strategy and you should definitely be using it in your business and your
business is marketing the effort is well worth the reward is content marketing
tends to provide an incredible roi
so thanks so much for watching if you enjoyed this episode be sure to give it
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take care for now and i'll catch you next time on the modern marketing show