welcome back Airbnb family so we've been talking a lot about interior design
and we've been talking a lot about setting up multiple properties on this
channel we've covered a bunch. And there's one question that a lot of you
have asked over and over again which is is it better to do what I do, and set up
as many units as possible that look identical, should I buy generic furniture
to save money, or should I try to go for these unique spaces or theme them right
my answer to you is actually both. You should do both but you should do them
within reason so the point of the moral the story here that I want to give you
is it's about novelty you want your listings to be different than anyone
elses so for example if you've got a bunch of people who have made their
listings look extremely feminine or extremely masculine or very much
corporate a lot of squares or whatever you want to make sure that your listings
look different because you want to get more clicks on your listing and the
clicks is what leads to SEO and you're gonna perform well
also when you're unique you'll get more people that book you because you just
kind of pop out of the crowd but on the other side of that coin is if every
single listing that you make is like drastically different then if you ever
have to move a person you're gonna have to convince them to like the look of
your new space one and it is more expensive to buy stuff to make sure
absolutely everything looks unique right you can't buy to the same couch you
can't buy to the same pieces of artwork so how do you blend both together how do
you make them both work well you come up with a unique idea for your space for
example let's look at my Richardson properties that I just set up in North
East Dallas and I themed the bedrooms and as you can see in the photos I'm
about to give you here that we're using Mediterranean style fishing nets and
these white mosquito nets that come down the top of the king beds and the browns
in the blues by using this I've created a look for this one bedroom that is
unique compared to anybody else's bedroom it's not a generic bedroom but
all five units look the same so if I ever need to move somebody from one to
the other they look the same in the bedroom so I don't really have to
convince somebody to move on there the living rooms are almost identical as
well but the space itself also looks unique
in Dallas though at other properties I don't have that same look right so at
this one building I need to move somebody I can do it at this one
building but if you go to another one of my properties and Trinity groves or the
Medical Center those all have their own unique look too so I'll do four or five
apartments that all look the same because on a micro-level
I can shuffle people around like a hotel but I want every property to kind of
have its own look because if somebody's looking at all of Dallas I don't want
somebody looking at the Medical Center seeing my stuff and looking in
Richardson and seeing the same stuff and becoming uninterested I want as many
clicks as I possibly can but I also want to manage the duplication of my listings
right the tip for you here is you can lower your costs by buying a lot of the
same stuff if you set up multiple units like me and you can buy the same couches
generally and get away with it you can buy the same name pieces that are
hardest to find and get away with it and then when you do a new property kind of
come up with a new thing and the bonus of theming here is that you can actually
complete a space for a little bit less money than normal because the
mediterranean-style fishing that I showed you or the mosquito net for the
bedroom this headboard they are inexpensive but everything comes
together in a way that looks good or looks congruent and that's how we come
in at budget if you buy separate pieces and try to make it look good without
actually having an idea of your design you'll buy things that look good
individually and those are expensive right so your total budget to come into
this one property is going to be too much and then try to theme everything
like that exact one unit and buy four or five of all those everything is now
suddenly inflated four or five x over budget makes sense so look at the kits
that I have for the bedroom and the living room and you'll see that a lot of
the stuff that I'm looking at is not expensive I don't recommend you
duplicate a mine per se but you can definitely take the moral of the story
here and start to come up with your own themes I would recommend choosing one or
two solid colors that you kind of stick with for the bedroom or for the living
room and you can create more continuity by using similar colors and that's where
I would start then go with the big pieces try to find
the harder to find stuff that is going to be more expensive because it's a
couch find stuff like that and then Center your design designer
those right and then from there just trickle it on down
because artwork and those embellishments shouldn't be too expensive but really
pop and make his face so I hope this helps
thank you for watching air B&B automated and I'll see you on the other side