And that's why these words are important because even though you don't use them every day,
you use them in academic and professional situations so if you're speaking English in meetings, presentations,
job interviews, and in the workplace, these words are likely to come up and we want to make sure
that when they do come up you're pronouncing them clearly
and feel confident to use these words in your daily speaking.
In this English Pronunciation tutorial, you're going to discover
five words that are commonly mispronounced by professionals that occur in professional English life.
In this video, I'm going to give you Bronze Level Pronunciation of these five words.
Bronze Level Pronunciation in the British Accent Method means that you've removed all of your mistakes from these words
and you're confident to pronounce them clearly and then in the video that
you're about to watch after this, I'm going to show you how to develop Silver Level Pronunciation of these words.
Which is when you actually take them and then integrate them into your English speaking.
In the video you're about to watch after this I'm going to show you the power tip that you can use
to take these words and integrate them into your English speaking so by all means keep watching for that.
Let's dive in with these five commonly mispronounced words that you can use
to speak English like a professional. Word number one is 'brochure' alright this here is
a 'brochure' this here is my English Pronunciation 'brochure'. A 'brochure' is normally used to
explain what's in a product or deliver a certain kind of information and it can be a
challenging word to pronounce for three reasons. One: the stress the stress can catch you out.
Two: the 'b' are consonant combination at the beginning of the word and three the
/əʊ/ diphthong that comes right after that 'br' consonant combination in the first syllable
so this is how you pronounce this word correctly we're going to start at the back of the word
and work forward to the front of it that's the a quickest easiest and most effective way to become
confident with any word that you currently find difficult so the second syllable is very simply /ə/
/ə/
or combined up with the consonant /ʃ/
/ʃ/
it's very simply the /ʃ/ consonant followed by the 'schwa' sound /æ/
/ʃ/
now let's add the first syllable which is where the stress is and we're going to start by adding
the /əʊ/ diphthong in that first syllabus what we're going to say is:
/əʊ/ /ʃ/ /ə/.
Now a common mistake here would be to pronounce this /əʊ/ diphthong as an /​ɒ/ short vowel sound so instead of
saying 'brochure' I might hear 'brusher' okay we want to make sure that we're pronouncing the
/əʊ/ diphthong with full pronunciation it's a long vowel sound because it is a diphthong we want
to apply the two-second rule to it to make sure that we're pronouncing it clearly:
/əʊ/ /ʃ/ /ə/.
Okay you're stressing that /əʊ/ diphthong now in front of that we're going to add the /r/ consonant
make sure the tip of your tongue does not touch the roof of your mouth that's a very very common challenge
for non-native English Speakers so
/r/ /əʊ/ /ʃ/ /ə/.
and then finally the most challenging bit of all
Is adding in that /b/ consonant at the beginning of the word because then you get
the /b/ consonant combination which is very very challenging bringing it all together you get 'bruh'.
'Brochure'.
Okay now this word is very very commonly pronounced
in combination with word four that you're about to watch in today's video so by all means keep,
watching for that because these two words go hand in hand you frequently use them together
and they're also frequently mispronounced. Let's dive into word two: is 'analytics'
as in google 'analytics' if you have a website you might use google 'analytics' it's a word that's used
more and more and more these days in technology and in website design and all these kinds of online
things all this modern technology it's a really a useful word to be aware of and the thing that
can catch people out is the stress in this word okay so there are multiple syllables in this word.
/æ/ /n/. /ə/ /l/. /ɪ/ /t/. /ɪ/ /k/ /s/ we want to make sure that we're stressing that third syllable which is /ɪ/ /t/.
So if we combine the stress syllable with the final syllable that comes after it
what we get is /ɪ//t/. /ɪ//k//s/ that 't' almost sounds like an ambisyllabic consonant which means that it is
pronounced over the two syllables okay.
/ɪ//t/. /ɪ//k//s/
what you want to avoid though
is fully pronouncing that 't' sound at the final syllable so it would sound like ɪ//t/. /t/ /ɪ//k//s/
you don't want to have aspirations on the 't' sound because it's pronounced at
the end of the third syllable so what we get is:
/ɪ//t/. /ɪ//k//s/.
Now if we add the second syllable of the word before we get the stressed syllable we get /ə/.
Now if we combine those three syllables up we get /l/. /ɪ/ /t/. /ɪ/ /k/ /s/.
again the 'l' consonant here sounds like it's coming across the two syllables it sounds like it's joining them up.
Okay, now let's add the first syllable to the word before that we get /æ/-/n/ nice wide confident /æ/sound.
/æ//n/. /ə//l/
'Analytics'
Okay, so that /æ/ syllable the first one, is not the primary stress syllable in the word but it has a certain level of stress on it.
It's not as weak as the second syllable which is a weak syllable all right
'analytics'
Alright, remember in the video you're about to watch after this you're going to discover the
Power tip which is going to enable you to actually integrate these words into your English speaking
just like a native so by all means, keep watching for that. Word three is a word that you're
probably going to be hearing all the time at the moment all over the world wherever you are and
the word is 'vaccine'. Okay i'm sure everyone's getting their 'vaccine' at the moment if you've not had yours already.
Here's what you need to know about this word is the stress I often hear
this word being pronounced with the stressed on the wrong syllable for Standard British Pronunciation.
Okay so in standard British Pronunciation we put the stress on the first syllable: /v//æ//k/.
Alright, and then the second syllable is very simply /s//iː//n/ as i've just 'seen' you.
Bring them together what we get is vaccine - /v//æ//k/. /s//iː//n/. Can you hear and make sure that you feel this when
you're Pronouncing this and following along with me make sure you can feel how much more,
stress there is on that first syllable than the the second one I was recently talking to a virologist.
I heard them pronouncing it with the stress on the second syllable as in vaccine I might
equate that kind of Pronunciation with American Pronunciation it might sound a little bit more like American Pronunciation.
However in Standard British Pronunciation, we want to make sure that
we put that stress on the first syllable the Virologist I was talking to I mentioned that
to them, they immediately changed it and it was a very quick and simple tweak to make
but it was a very useful tweak given that they're talking and using that word quite a lot in their
the professional environment on a day-to-day basis. Okay again all these words are useful
for your Professional English. They're words that you use normally in a professional environment in English.
Now before we get to the power tip at the end of this video which really is the number one
the most important thing you can learn about any of these words let's move on to word number five.
Word number five is a word that I used to struggle with a lot when I was a child because when I was a child.
I couldn't pronounce the /r/ sound properly I would pronounce it as a 'w' /w/ sound instead of /r/.
Okay, I had difficulty with this sound most non-native english speakers also have difficulty
with this sound so we're in the same club. I understand how frustrating it can be and this word
This word is it that's going to really test your Pronunciation we're going to pronounce the /p//r/.
Consonant combination together in the word 'product'
'Product'
this word is particularly challenging because of that 'p' 'r' continent combination okay it's
very very very challenging and also what tends to happen as a result of that being a challenging
consonant, combination for most people is it means that it throws their stress levels off with the rest of the word.
So what often happens is they then end up mispronouncing or having difficulty
with the stress level in the second syllable of this word and I actually gave this very useful feedback from
two separate clients of mine recently both native speakers are very different languages.
Both working in very different professional environments but they both had opportunities
to improve their pronunciation of the word 'product' here's what you need to do the key,
is to start by making the second syllable nice and easy /ʌ//k//t/.
Then what I recommend that you do is you pronounce the second part of the first syllable with the stress like this ɒ//d/. /ʌ//k//t/.
You're pronouncing the 'o' vowel sound rounded lips with the 'd' consonant afterwards /ɒ//d/.
/ɒ//d/ that's got the stress on it and then you go into the /ʌ//k//t/ so you get /ɒ//d/. /ʌ//k//t/.
/ɒ//d/. /ʌ//k//t/ and then finally and here's where it can get difficult is the /p//r//ɒ/consonant combination here's
how you make it step one: is to make a 'ooh' position with your lips simple as that. Step two: is you pull
your tongue back in your mouth that will probably change the position of your lips a little bit
you might find that that then makes your lips bunch up into more of a bunched position.
or instead of oh that's correct that is the starting position for the 'roo' sound alright.
now where this gets really challenging is the 'p' consonant beforehand.
I recommend trying to make the 'p' consonant already with your tongue pulled further back in.
the mouth which means that when you release the 'p' sound your tongue is already in the right position.
To make the 'r' sound okay and also when you release the 'p' sound make sure that your lips,
go straight into that bunched up position /p//r/
/p//r/
'product'
Okay, that one might take a bit of practice and like I said at the end of word one,
this word can be used perfectly with this word which is 'brochure'. For example, if you're going to buy a new tv,
you might walk into a tv shop and they might give you a 'product' 'brochure' for the tv.
Alright 'product' 'brochure' Often very often 'brochures' are designed to explain the features of a 'product'.
Alright, also because 'product' and 'brochure' both have that /r/ constant in the second position.
They're both a very challenging pair of consonant combinations and that's why if you,
really really want to test your pronunciation and push yourself as far as you can go.
I recommend training these two words together. So now we get to the power tip which is how you're actually going,
to take these words and integrate them into your English speaking the reason why in the,
British Accent Method you only have Bronze Level English Pronunciation when you can Pronounce words clearly.
Without mistakes is because even if you can do that's no use if you can't actually integrate,
them into your English speaking so Silver Level English pronunciation in the British Accent Method,
is all about taking those words and then actually being able to integrate them and use them,
confidently in your English speaking just like a native and here's how we're going to do that.
Rarely in English will you say these words in isolation, you'll usually use them in the
context of a larger English phrase and very very frequently you will use the article V
with these words now because English is a the stress-timed language which means it's a rhythmic Language.
It goes between stressed and unstressed syllables which is what gives English its rhythm
the vast majority of the time in English you're not going to pronounce the word 'v' with stressed pronunciation.
Instead, you're going to pronounce it with one of two alternative pronunciations.
Which is essential to know about if you want to be able to integrate words into,
your English Pronunciation in a really natural way because of all the words I've given you today.
If you can't pronounce them with the correct Pronunciation of the word 'v',
As you would naturally use it in English the speech you're going to have difficulty actually,
integrating these words into your English Speech because your rhythm and your connected speech
might well be off. So I want you to watch this video right here, right now that's going to show,
you step by step the three 'pronunciations' of the word 'v' the two rhythmic pronunciations and
how and when to use each one so by the end of the video, you're going to feel confident,
integrating all of this into your English Speaking I'll see you here in just a moment!