All right, guys. Let's talk a little bit
about how to build a brand online. A
brand is the ultimate competitive
advantage in your business. It's what's
going to allow you to succeed and
prosper for many years to come.
Five years, ten years, twenty, thirty, forty, fifty years,
and beyond,
you can succeed and prosper long-term by
building a brand. Now the challenge is, is
a lot of business owners, they focus on
building a business and not a brand. They
don't have the mentality of building a
brand, and unfortunately the stats are, is
hat within a ten year period,
96% of businesses fail.
Within the first year, half of them are
gone.
A 50% drop off. Within five years,
it's 80%. Within ten years, 96%
of businesses fail long-term. I think a
lot of people out there that want to
make money online, they want to make
passive income, which is totally fine.
You're definitely free to do so, however,
they're approaching it with the
mentality of creating and selling a
product or a service and not building a
brand, and the asset net value that it
can provide long-term. The challenge
with that is that any product or service
that you create today will eventually
become irrelevant or obsolete. Because,
the truth is, the world is always
changing.
It's always evolving. Any product
that you create or sell that solves a
problem or meets a need, there's other
people out there that are creating new
products and services, they're finding
better ways to meet other people's
problems and solve issues, and improving
things, and making it better, and better.
It's very rare to see a product
that has lasted the last fifty years. With all
the changes that have occurred, because
there's always been better solutions as
time has gone on. In the same way, how
many brands do you know that have been
around for fifty years?
There's a lot more of them, because a
brand gives you the ability to sell
products and services underneath that
brand, and as the world changes, you can
continue to prosper because the brand
has the value, and the products and
services don't. I remember Steve
Jobs, reading about him, he had a great story. He
asked his team. He said, "Guys, what
business are we
in?" His team said, "We're in the
business of selling computers."
Steve thought about that and he
said, "That's not the business that we
need to be in." He said, "The business that
we need to be in long-term is to connect
people with their passions." Sure
enough, Apple, the biggest company in the
world, the biggest brand, they've
had many different products throughout the
years. They started with the computer,
the Mac Book and everything,
and they grew from there, and because
they recognized that, the Mac Book and all
the other products they have are 15%
of their business. Do you know what
85% of Apple is? What their
products and business are? The iPhone.
Even this iPhone 7 that I have
right here, within ten years from now, this
is going to be an obsolete product. No
one's going to be buying the iPhone 7 ten
years from now, because there's always
better solutions being made available.
Very important to understand that. Very
important to recognize why it's
important to build a brand. Because, by
building a brand, you can launch products
and services underneath it. Apple, when
they launch a new product, I don't care
what it is, Apple could launch anything
they want. People will line up outside
of the Apple store for hours, and hours in
advance to be able to get their hands on
that product, because they have a feeling,
an emotion associated to Apple. What
is a brand? The way that I define a
brand is a name, a name that a mass
amount of people recognize and associate
an emotion to. That's all a brand really
is. It's just a name that, hopefully, you have
trademarked in some way, because that's,
you want to protect that name
that you have, but it's a name that a
mass number of people recognize and
associate emotion to. Think of the biggest
brands that you know out there,
Coca Cola, Apple, Microsoft.
There's car brands of
Ford, and Honda, Toyota, et cetera.
There's many different brands out there, and
if you look at them, you'll see how many
products year after year they're always
innovating, and innovation is what's
going to allow you to prosper and succeed
long-term. Building a brand, guys, one
of the most important
things. When I built Project Life Mastery,
I focused on building my brand before I
even created and sold any product. I
focused on building a blog, and a YouTube
Channel, and putting out content to
attract people, and build a
name for myself, my brand. Then
eventually, from there, I was able to
create products and services underneath
that brand, and some of the products that
I've created have evolved as the years
have gone by. The brand is really
what the value is in my business. It's
not the products that I have, it's the
brand value. The name, the feelings that
people associate to my
brand. That's the key thing, guys. You
got to build it up.
That's got to be your mentality in your
business, and you're going to have that
long-term approach, because people that I
know that make money online, they're just
in it just to sell a product, make some
money.
Great. They can make some money, but how
long is it going to last? What
you don't realize is a lot of
people out there making money online,
and they only make money for a short period
of time. I'm in it, and hopefully you
are, as well, to build a business that
can continue to grow as time goes on,
and make more money as time goes on, and
be sustainable. Because, if you're going
to put the work, the effort, the time,
the energy, the money, the passion into
something, and then you better be in it for
the long run.
I don't know why you'd want to do
anything for the short-term, right? You
want to always think long-term and
building something, building an asset that
has value. I know a lot of people out
there, they just, they find a trick, a
gimmick, a loophole, some sort of strategy
that doesn't involve building a brand.
Sure, they make money from it, but as
things evolve and change, they've got to
start all over again, right? They've got to
build a new trick, or gimmick, or
strategy, that they got to find to be able to always
stay on top. Brand gives you
the competitive advantage long-term, and by
building a brand, too, other people can't
compete with you. Because why
does someone spend $4,000
on a Louis Vuitton purse? Right? When you
could buy another purse that's just as
functional and practical for $20?
It's the brand value that people
associate to that. It gives them an
incredible advantage in the market that
other people can't compete with, with
Louis Vuitton. There's a lot that I could
say about building a brand, but the most,
the ways that you could do it online.
There's actually many different
ways, but I think one of the most important,
the most valuable ways is by creating
content. Content is one of the best ways
of building a brand, because creating
content and information, either in video,
article, on social media, by creating
content and giving that away, and adding
value to other people,
what that's going to do that's going to
attract people to you. You're going
to attract people, too, that are going to
enjoy your content, and receive it,
and benefit from it, and they're going to
associate the value, the benefit that
they get to your brand. Right? That's how
I build my business. I create content, and
we live in the content age, by the way.
If you look at online, what is
available online is content. You
go onto your Facebook feed, what do you
see? Content, videos, articles, images,
that's all content. Right? You go to
Google, do a search, what shows up is
content. You go to Instagram, what shows
up is content. Snapchat, Periscope, all
content. There's many different forms of
content, but content is king.
You always got to remember that. You got
to be a content creator in your business,
which means that you got to put up
articles, videos, every business has got
to have a blog. If you want to
do YouTube, you can do that, as well. You
can do a podcast.
There's many different ways of doing it.
Instagram, and Facebook, and Twitter, et cetera.
Putting up content in those ways.
Pinterest. There's many different platforms
that allow you to be able to create
content and be able to share it. Again, by
you providing value, people associate
emotion to that, and they're going to
trust you. They're going to follow you. They're
going to enjoy what you have to share.
Then, sure enough, when you launch
products or you recommend a product, or
whatever it might be, people are going to
buy from you, because they like, know, and
trust you.
They're going to be more likely to buy
from a brand that they recognize and
that they associate emotion to, rather
than no brand at all.
If you're selling on Amazon, a physical
product,
why should people buy your product from
you as opposed to anyone else?
Well, one of the reasons that gives you
an advantage is your brand, and by you
creating content and sharing, and helping
people in that way, there can be
two different products.
Someone is going to buy from you more than
the other person, because they know you.
They like you. They trust you. Right?
More than the other person.
It might be a similar product they don't
know anything about. Content is one of
the best ways to build a brand. Okay. Blog,
YouTube, again, all the ... I
think you should do it all in business.
I mean, I don't know why you wouldn't.
Most content online today is video. If you
look at Facebook, your Facebook feed.
You'll see a lot more videos than
anything else.
Snapchat, Periscope, Facebook video. Video is
big. I actually heard and read that in ten
years,
90% of the content online is
going to be video. Again, you've got to
adapt. You've got to evolve. Do video. If
you're uncomfortable on video, you got
to get over it.
Okay. I mean, kids are growing up with video
today, and I see kids that are fifteen years
old that are crushing it on video. Where
here, you're thirty, or forty, or fifty,
sixty years old, and you're not willing to
change and adapt to how the world is,
and what people want, and what they desire.
The world changes. You have to adapt with
it. If you don't change or evolve, you're
going to be left behind. As Charles
Darwin says, "It's not the strongest of
the species or the smartest that
survives. It is he who is the most adaptable
to change." You got to adapt to change.
You've got to ... We live in a world of
transparency. That's what social media is,
guys. It's people sharing. Sharing. Sharing
themselves, their lives, what they're doing,
et cetera, and again, that's going to give you a
huge advantage if you can adapt as well.
Okay. Creating content is key. Another
way, I mean, essentially what big
companies do. Coca Cola, for example. They
create content, as well, but they put
their content on TV, right? They have
advertisements and commercials, and what
they do, is they try to evoke emotion in
some way to associate that to their
brand. For example, Coca Cola years ago,
they took Michael Jackson. They had him
in a commercial. Michael Jackson, a lot of
people associate a lot of positive
emotion to his music, and everything.
They associate that to Coca Cola. Big brands,
they go after celebrities to endorse
their products. Because then they can use
their brand value to help build their
brand, to have them represent their
brand, so there's things that these big
corporations do. These big brands do that.
They've
got a very mainstream product
that can really appeal to the masses, so
there's things that they can do that
might not be as relevant for you, but in
terms of online, creating content is the
way to do it. That's what I focus on.
That's how I built my business. Even if
you're publishing books online, on Kindle,
I don't care what business. I think every
business can benefit from content. I
don't know which one can't.
By you creating it, you can attract
people, and again, promote a book, promote
a product, promote whatever.
Whatever that might meet the person's
needs or be able to benefit from it.
That's how you build a brand, guys. Create
content. That's what I focus on. If you
look at my business, that's where I spend
most of my time doing. It's one of the most
important skills, I think, you could have
in your business, that I would not outsource.
I would learn to improve it and master
it, because you're going to improve as
time goes on, your ability to create
content. That's going to give you a
huge advantage and help save you a lot
of money, as well. However, you could build
a brand by having other content creators,
for sure. I know
bloggers that have guest posters
and contributors to their blog. You look
at CNN, right? These news channels and
stuff like that, these news websites, or
Wikipedia, all based on
contributors. Right? Journalists
contribute to CNN. Wikipedia is
tons of different contributors to that.
You can build a brand without having
to create the content yourself. You can
outsource content, but again, quality
content is going to be more expensive, or you
could bring in content creators and build
a brand that way. Many ways of doing
it.
That's what I've done. That's what I
focus on. That's what I try to teach and
help people understand. A lot of this I
teach inside my Affiliate Marketing
Mastery Course, which is primarily focused
on building a brand and how I built, be
able to build my seven figure brand,
Project Life Mastery, over the years and
strategies that I teach and do for
everything. Really, I'm very transparent
in that program and share as much as I
can in helping people to be able to do
that, but I share a lot of it there. If
you guys what to learn more, go to
affiliatemarketingmastery.com. I've have a
link below the description, but I'm
going to end things here, guys. Hopefully, you
enjoyed this video. Again, the mentality
of building a brand,
very important. Leave a comment below. Hit
the thumbs up. I'll see you guys in
the next video. Take care.