what's up guys welcome to episode three
of my etsy print on demand series for
2021. this one is
all about seo search engine optimization
for etsy specifically now each ecommerce
platform has their own algorithms and
they're all different but we are going
to focus specifically
on how we can use best practices for seo
to get indexed on the most relevant
keywords to all of our etsy listings but
also
get indexed on some you know broader
keywords as well if they're
related to what we're selling we want to
get indexed on as many keywords as
possible when i say indexed
that means the algorithms understand
that when someone types in you know
unicorn shirt
on etsy like you see in the picture
behind me they will put our
listing in the search results so that
customers can see it and potentially
click it and buy it
if we're selling something related to
that so we are going to look at etsy's
recommendations
and i'm going to speak to some of my
experience having sold over 60 000
on etsy lifetime so let's get started
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real quick just want to remind you to
take advantage of my weekly print on
demand giveaway every sunday two winners
are selected this week sponsored by
merch titans
upload automation merch ninja research
tools all sunsets premium graphics for
your print on demand designs
and bubble scout the only niche research
tool for redbubble
there's a link in the description you
can enter for free also in the
description a link to my 8 day print on
demand mini course and
a link to my print on demand facebook
group all right if you missed part two
this is just a reminder
to check that out it covered the
printful and etsy integration i'm
releasing this video as part of a series
and the best way to do it is to watch
them in order and follow along
so when i give advice i like to be
concise and i don't like to ask you to
take me at my word if i can avoid it so
what i did is i found a resource
on etsy's website so you don't have to
trust me that what i'm going to
recommend
works you can hear it straight from the
source they actually have
multiple guides to help you better
understand etsy search
the one that i'm referencing in this
video i will of course put a link to in
the description so that you can follow
along
all right we're going to start with tags
and titles these are the two most
important parts of your listing as far
as communicating to the algorithms
what we are actually selling if the
algorithm doesn't understand what we're
selling
it won't know when to put us in search
results for customers
to potentially click and buy so this is
really important
and again we don't have to theorize etsy
will literally tell us
so let's read through this really
quickly and then those bullet points at
the bottom are extremely important so
definitely uh stay tuned okay every
listing has a title it's the text that
appears above the listing image on the
listing page in your shop
and in search results use your title to
tell shoppers what your item is in a few
words now me personally
i like to include you know i don't like
to keyword stuff too much but i do like
to try to maximize
the value of the title and you're going
to see why a tag is a word
or short phrase that describes your item
etsy matches listing tags with shopper
searches to find relevant results
a single tag can be a short descriptive
phrase such as
silver earrings now here's the thing
when you write your tags you only get 20
characters so
writing out a phrase in 20 characters is
not easy when i write my tags
i either look to include like a single
keyword or
two relevant keywords and silver
earrings is a good example like you
could say silver earrings and another
tag be earrings
okay i like to also i'm not afraid to be
repetitive of my primary keyword
so if i'm selling like a unicorn product
like a unicorn t-shirt
i may do a tag that says unicorn shirt
unicorn
gift unicorn gift for kids if it fits
you know unicorn gift for
x stuff like that i'm not afraid to do i
try to mimic what someone would type
into the search bar that would
ultimately end up at our listing
so here are the bullet points that i
said were so important to understand
number one exact phrase matches are
stronger than matches on individual
words
here's an example a search for banana
backpack
would return all items with the words
banana
and backpack in the tags or title
but items with the exact search phrase
banana backpack in the title
would be considered a closer match so if
you were to put backpack banana
that's not an exact match on the phrase
banana backpack
those are just fringe keyword matches
this is probably where it helps me to
have a little bit of a programming
background because i can picture myself
writing this algorithm and of course i
would do it the same way they're doing
it where the closer it
what the customer searched for matched
what was contained in the title
the higher the relevance would be you
would imagine
all right next bullet if a word or
phrase in a buyer's search
appears in both the title and tags of a
listing
the search algorithm considers that
listing more relevant
than a listing with that word or phrase
in the tags or title alone so your
primary keywords
should be in both the title
and tags of your listing straight from
the source straight from etsy
bullet number three words at the
beginning of titles
are considered more important than words
at the end
so front load your title with the most
important keywords
if you're selling a unicorn shirt for a
girl
make that your first was that four
keywords unicorn shirt for
girl make that your first four keywords
assist the algorithms
if you need a free keyword tool i
believe that allura's
keyword tool is completely free we're
going to do a separate video on
how you can use allura to help you with
your product research efforts on
etsy but that's going to be coming down
the pipeline so make sure you guys are
subscribed
uh they also have a free keyword search
tool though and merge titans automation
i may or may not do an
upload automation tutorial for etsy if
you guys want me to let me know in the
comments below because i hadn't planned
on it but if that's something you guys
would be interested in
um you know i can definitely hook it up
and do a video on it
that would be towards the end of the
series as well but they also have a free
keywords tool so make sure you
check that out i'll put a link in the
description to both of them and last but
not least you can go to etsy perform a
keyword search
click one of the top listings and then
scroll all the way to the bottom you
will see explore
related searches here you i don't know
if i would necessarily copy these
keywords but
you may see some fringe keywords that
you had
overlooked included down here and you
should definitely consider
including them in your tags if you know
especially if you're short on tags
because you want to use all 13 tags
so all you have to do here is again
keyword search click one of the top
listings
scroll to the bottom it'll say explore
related searches and that's on etsy
itself
all right next item attributes adding
attributes about your your items to the
listing details section
helps buyers find your items in search
results specificity
is important for the etsy search
algorithm to identify your products when
adding attributes
first choose the kind of item you're
listing handmade vintage or craft supply
and its categories you'll then see the
option to add attributes based on the
category you select
uh here are some tips for optimizing
attribute relevancy try to use the most
relevant attributes available to you in
each drop down
select as many accurate attributes as
each item has available
remember shoppers search by different
attributes for example some may search
by color size occasion et cetera
now while this is all good advice
remember that i always you know this is
why you guys subscribe to my channel
because
i'm always going to keep it real with
you this is a print on demand business
your time is now money
you know there's no more like sitting
down and trying to figure out how to
make more money you now know how to make
money
it's a question of like putting in the
time and maximizing
the roi from the time you spend building
this business
now i used to put in attributes for
every single listing
and then about 30 of the way through so
probably 300 listings i used to have
like 1100 at the
at my peak on etsy i said you know what
i don't think this is worth the time to
do anymore
because the etsy algorithm from my
keywords understood what i was selling
and printful also i believe sets like a
baseline
default few attributes so that when you
go to your listing because when you
create a listing in uh
printful and you push it to etsy as we
covered in the last video make sure you
guys caught that one
um you know it it takes the information
you input into printful
and pushes it to etsy so i think etsy
understands if we're selling a t-shirt
that it's a t-shirt um you may want to
go ahead and select the colors but again
if you're selecting multiple colors
each time you push a listing it's going
to take you a lot longer to create more
products on the etsy catalog and i
promise you you're going to make more
money pushing more products to the
catalog
than just plugging in attributes so make
sure you just kind of are self-aware as
you go through this process figure out
what works best for you
you're not going to like instantly start
selling way more because you slowed down
to
input these optional attributes that's
just my personal take i am going to
sprinkle in my personal take on some of
these things as we go
like in my personal experience i didn't
find that it made a difference if i'd
put the attributes in
or not that's really what i was trying
to summarize
listing quality etsy's search algorithm
also considers how well individual
items tend to do in search based on how
likely customers are to interact with a
listing or buy a product it's called
listing quality so the same way amazon
is monitoring
impressions click-through rate and
conversion rate
etsy's doing the same thing i mean on
the internet guys uh you know part of me
i guess growing up with technology
studying it i have a masters in
i.t and i was a web developer prior to
quitting my job to do youtube
but um you know everything on the
internet basically everything can be
quantified like you can literally
there's there's javascript events
for like mousing over something you know
what i mean so you like hover over
something you don't click it well
if they are wanting to know that you
hovered over that thing without clicking
it they can still record that event
just so you guys know not trying to
freak anybody out but that's how this
stuff works
all right so just believe that these
large ecommerce websites are tracking
these metrics
so that they can optimize everything
they want the customer experience to be
good this has nothing to do with me and
you the sellers
they want their customers to be provided
relevant
things in search results otherwise they
know they can go to a different platform
to make their purchases listing quality
is impacted by things like product
thumbnail photo
and by the way subscribe i'm going to do
an episode on how to make great
thumbnails in the future
clear titles and how shoppers interact
with a listing
if shoppers click favorite or purchase
an item after they've seen it in search
results that action contributes to the
listing's quality score so your
thumbnail really matters because
honestly of the three things thumbnail
titles and how they interact your
thumbnail is really going to be what
drives your
high click-through rate if you just
opened your shop your listings will have
a neutral quality score which has no
impact on placement
so tips to optimizing your listing
quality list your items with a clear
item photograph that invites a closer
look don't worry i'm going to show you
how to make kick ass thumbnails
make sure titles are easy to read and
clearly describe your product
i am very firmly of the belief that most
customers don't read titles they look at
the pictures
i mean honestly the next time you buy
something online try to like see what
you're actually doing when you make your
decision i think most people are looking
at
just pictures almost exclusively
encourage shopper interaction by
experimenting with different tags
updating product photos and posting on
social media so i'm not a fan of any of
those three
social media um we can automate a social
media presence based on our etsy shop
if you guys want me to do a video on
that i actually didn't have that in the
roadmap but i know it's possible because
i used to automate so that every time
one of my listings renewed
on my etsy shop it posted to twitter
facebook and pinterest
and hey if enough of you guys want me to
do that video let me know in the
comments below and
i'll make it happen and that's automated
by the way
all right customer market and experience
i think we're almost done yeah we're
almost done two more
all right so we want buyers to have a
great experience when they purchase from
a seller on etsy because of this we
consider a shop's record of customer
service and whether it's in good
standing according to etsy policies
tips to optimize customer customer
experience complete your shipping
profiles to represent
processing times to your buyers
accurately be sure to mark orders as
shipped
to help buyers know when to expect their
items
so in using the printful integration i
found that the defaults worked pretty
much
as good as anything that i could have
done manually would have including using
the printful
default shipping profiles so don't
overthink that one honestly i would just
move forward with
how everything is set up when you
initially set up the printful
integration
two make sure your about section is
complete
uh read more about telling your story so
uh when you set up your initial etsy
shop
i mean there's a lot of like optional
things you can do if you're if you take
advantage of my
eight day print on demand mini course it
will walk you through how i went about
optimizing my etsy shop including like
all the images for the banner profile
photos your about section
etc so make sure you take advantage of
that three
fill out your shop policies and use the
template to give buyers helpful
information about your shop
again etsy provides a template so that's
really easy
four take steps to communicate with past
buyers and swiftly resolve open cases
for sure guys don't lose sight of the
fact that your public profile
is going to dictate you making sales
into the future you do not want negative
feedback avoided at all costs especially
on etsy where
your shop reviews are applied to every
single listing so if you start getting
bad reviews every listing that you sell
is going to have that reflected on it
alright last
free shipping for us customers so etsy
wants free shipping to us customers
but there's kind of two ways to do free
shipping on etsy and if you subscribe of
course i'm gonna have a video on
both ways of doing free shipping but
this one in summary wants you to set up
a 35 dollar
free shipping guarantee where if
customers spend at least 35 dollars
you will guarantee free shipping to them
which if you're using printful the
shipping cost of
two items is a lot cheaper than one item
you know if it's two
two shirts first one shirt it doesn't
just double the 399 flat rate to
eight dollars it will um reduce the cost
of the second shirt because they know
they can slide that into like a little
you know um it's not going to cost that
much more basically it may even be the
same price or like a dollar more
i don't remember the last time i looked
but i'm pretty sure it's like a dollar
and change more
so doing the free shipping guarantee at
35 tends to
not really eat into your profits because
that means customers are either buying a
higher ticket item from you
or they're buying multiple products so
this is a good incentive and
etsy will i mean i've read this before
on the etsy help section that they'll
boost your organic search placement
on items that offer the free shipping
guarantee to us customers
in the next video i'm going to cover
what you need to do when you make
your first order using the printful etsy
integration so you're not going to want
to miss that one
and thanks guys for watching till the
end do me a quick favor make sure you
hit the like button before you go and if
you're not subscribed you should do that
so that you catch the rest of the series
also just wanted to remind you i wrote a
full
print on demand course showing you how i
do six figure print-on-demand sales
every single year
you can catch that link in the
description and thank you for watching
till the end guys i'm sure i will see
you at part four
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you