From SwissWatchExpo…
Spotlight on: The Rolex Datejust. And its most iconic movie appearances.
Rolex has been deeply entrenched into the world of cinema for decades,
whether they’re supporting luminaries and superstars,
or gracing the wrists of actors in movie scenes. Watches aren’t just for aesthetics, however –
they help establish the storyline and add depth to the characters.
The Rolex Datejust, for one, has been the choice timepiece of characters with discerning taste.
In this video, we rounded up the most iconic cameos of the Rolex Datejust, in movies.
Hollywood legend and car racer Paul Newman is more closely associated
with his personal watch – the Rolex Daytona. On the big screen however,
he’s most remembered for wearing a Rolex Datejust in The Color of Money.
Newman played a pool player who wants to return to the game,
and who eventually took in a protege, played by Tom Cruise.
The film shows many scenes of Newman playing pool, thus showing off the stainless steel,
silver dial, Jubilee bracelet Rolex Datejust.
At one point, Newman hands the watch over to Cruise to time the game,
and the camera pulls a close shot of the timepiece. Newman’s character
even mentions that he wears a Rolex, because it is the best.
In the thriller film American Psycho, Christian Bale played Patrick Bateman – a
successful bank executive, living a double life as a serial killer.
The movie’s screenplay was taken from the novel of the same title,
and in it, the Rolex Datejust is mentioned more than 20 times.
Given the violent nature of the character, Rolex wasn’t too happy with the product placement;
so they asked to remove the brand’s name from the script.
Bale’s character still wore a Rolex though. A tapestry dial,
steel and yellow gold Rolex Datejust.
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In the 2003 film Lost In Translation, Bill Murray played Bob Harris, a movie star with
a fading career, who forms a friendship with a young woman, played by Scarlett Johansson.
Murray’s character wears one watch throughout the film; which was featured several times,
including an extreme close up in the film’s final scene.
The watch was a stainless steel Rolex Datejust, with a white gold fluted bezel,
baton hour markers, and a Jubilee bracelet.
In the black comedy The Wolf of Wall Street, Matthew McConnaughey
played a supporting role beside Leonardo DiCaprio, but he made a lasting impression.
In one of the movie’s key scenes, McConaughey’s character explains the
rules of stockbroking to DiCaprio. He starts thumping his chest with a musical rhythm.
You won’t miss the Rolex Datejust on his wrist as he’s doing so. The watch is a stainless steel and
yellow gold model, with a white dial, gold baton hour markers and a Jubilee bracelet.
And finally, in the 1971 film Get Carter, Michael Caine plays Jack Carter,
a London gangster who travels back to his hometown, following his brother’s death.
In many of the action scenes, Caine’s character can be seen wearing a yellow
gold Rolex Datejust with a leather bracelet.
It also appears in many of the movie’s outtakes,
the most memorable one showing Caine holding a shotgun.
With its timeless appeal, the Rolex Datejust fits into just about any setting.
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