Are you wondering how to use Pinterest to promote your website or online business on
social media?
Well, this video is the best place to start learning about Pinterest.
So What Is Pinterest And How Do You Use It?
I know, I know.
When you hear Pinterest, the first thing you will ask is “Isn’t that just a website
for photos and quotes?”.
I mean, sure it is, but it is also so much more!
Pinterest is a visual discovery engine for finding ideas like recipes, home and style
inspiration, art, DIY ideas, and a lot more.
Think of it as Google but focused mostly on visual content like photos and short videos.
In fact, try googling some recipes or design inspirations and you will frequently see Pinterest
on top of the search result.
Now imagine your own Pin the first photo they see when they open that search result.
Viewers will click on that photo and boom!
The next thing you know, hundreds of people are already on your website.
If you are a beginner, then you have come to the right place because I will teach you
how to use Pinterest step by step.
Hi!
I'm Anastasia of anastasiablogger.com and on this channel, I share my online business
tips, as well as my journey in Pinterest marketing and blogging.
Feel free to use all the buttons below to stay in touch.
How To Use Pinterest Step-By-Step
Now, in this video, I'll walk you through growing on Pinterest as a beginner, step by
step.
If you've already done some of these steps, check the timestamps below the video to get
to the part of the video that's most interesting for you.
Create a Pinterest Business Account Signing up on Pinterest is pretty straightforward.
First, google "create pinterest business account".
You will find this page https://business.pinterest.com/ and from here you can sign up.
It's important to create a business account as opposed to a personal account if you are
going to build an audience for your website or promote anything through your Pinterest
account.
Business accounts are totally free on Pinterest, they only have additional helpful options
and tools that are not available for personal accounts.
When you click the Sign-Up button on the homepage, you can easily connect your Facebook or Gmail
account.
Or you can also manually type in your email address, password, and age.
I recommend you to avoid using your Facebook ok Gmail accounts to sign up and instead,
use your actual email address.
Otherwise, your Pinterest account will be always connected to the other platform and
it definitely can create more confusion and login issues on different devices in the future.
After that, you will be asked a few more questions such as your language, region, and then Pinterest
will ask you to submit a bit of information about your business.
Some of the fields are skippable, for example, you can add your website later if you don't
have one yet.
Fill Info in Your Pinterest Profile To edit your profile photo, name, and bio,
just click the dropdown button on the top right corner of your screen and go to Settings.
You can also start linking your website and other social media sites on that page.
You can also choose your username and ideally it should be close to your brand name.
If your exact brand is not available, try something similar with extra symbols.
By the way, you can change the username on Pinterest later at any time with no consequences.
Convert to a Business Account If you have used Pinterest for a while and
don't mind using your old personal account for your business, you can make the conversion
in just one click.
To convert your personal account into a business account, just click the dropdown button again,
go to Settings, and go to Account Settings.
At the bottom of the page, you will see the option Convert to a business account.
Just fill out the fields that are needed from you and you are good to go!
Start Pinning (Can be Also Called Saving Pins) Once you have your account done and ready,
all that’s left to do is start creating pins.
I already have several videos and posts on how to create an effective pin so I won’t
dive too much into it.
But basically, you will want to create vertical, high-quality pins to catch user interest.
You will also want to use bright photos and bold fonts and colors when creating your pins.
To get my best tips on creating pins check the link to my video dedicated to pin design.
I will give you a link up there and in the description below.
I will just mention here the term Rich pins and what this means is that pins will automatically
sync information from your website.
If something changes on the original website, the Rich Pin updates to reflect that change.
Product Rich Pins include the most up-to-date pricing, availability, and product information
right on your Pin.
Recipe Rich Pins add a title, serving size, cook time, ratings, diet preference and a
list of ingredients to recipes that you Pin from your site.
Article Rich Pins add the headline or title, the description, and the author of the article
or blog post from your site.
As a content creator on Pinterest nowadays, you need to know that the platform doesn't
only focus on image pins, but they are now also welcoming video pins and Idea pins so
your content will not be limited to just photos.
Again, I will not go into full details on each of these types of pins, this video is
an overview for beginners on Pinterest.
But you can definitely check the links to my dedicated videos in the description below.
Also, make sure to check my playlist called Pinterest for beginners to get access to all
the information I shared so far on this channel.
And What are Pinterest Boards?
We are looking at my account now, you can see all these collections of pins based on
a specific topic or idea.
To find your own boards, you need to click on the Saved tab in your Pinterest account.
You can think of these boards as of the folders on your computer, and each folder includes
multiple files, in this case instead of the files you have pins.
When you create any pin, you can only save it to a particular board.
A pin doesn't exist on Pinterest without a board.
You can create pins on the platform and in the last step you'll have to select the board
or you can create a board right in the same moment.
All you need to do is type into this window the title of the board.
Remember that board titles should include the main keyword that explains the board topic.
That's what helps your boards rank higher in Pinterest search and ultimately brings
you more traffic.
I have an entire free video class dedicated to SEO on Pinterest.
Check the link to it in the info icon and in the description below.
How Can You Save a Pin?
I've shown you how you can create a pin on Pinterest by uploading your image or video
and then selecting to which board you want this pin to be saved.
This way allows you to set a custom pin title and description as you'll have to add them
manually.
The second way can be used when you are building your new boards - that's when it makes sense
to save some popular pins relevant to the board title.
And these will be pins that are already on the platform.
So all you need to do is select a specific pin and then click to save it, choose the
board you want to save it to, and that's it!
Another way you can use to save your own pins is with Pinterest extension that adds a Save
button to your browser.
It's totally free.
Just google "pinterest browser save button" and install it.
Then you can simply open any website or blog post, scroll to the bottom of the page to
make sure that all images have fully loaded.
Now click on that Save button, select the most relevant board and here you go - you
have a Rich pin created just like that.
Of course, to work as a Rich pin, the website needs to be verified on Pinterest with Rich
pins enabled.
If you are not sure how to do both of these things, I have a detailed tutorial, check
the link up there and in the description below.
Who Should Use Pinterest?
Pinterest is a great source of traffic so it’s perfect for anyone who has an online
business, a website, or a social platform of their own.
Pinterest can help introduce your business or website to a larger audience with every
new upload - and it's totally free traffic!
1.
eCommerce Business Owners If you are selling products online, then Pinterest
is a great platform to showcase all of them.
I have good news for you.
Pinterest definitely made a lot of changes to the interface and functionality of the
platform to give a lot more space to eCommerce businesses.
You have all these additional tabs that show up on both mobile and desktop versions of
Pinterest suggesting you to look for products in the search results.
If you have a Shopify store, you can go to your Pinterest account settings and it will
help you automatically generate pins linked to your products.
You will have a catalog and will be able to install the Pinterest tag.
This app is free for Shopify users.
You can upload solo photos with image pins and link they to individual products.
Or show your best products in Idea pins and send traffic to the homepage of your online
store!
This also works if you are selling digital products such as visual art, templates, printables,
digital bullet journals, stock photos, and so on!
You have to remember that most of the users on Pinterest are shoppers and those who look
for inspiration (decor, clothing, etc) so you have to take use of this advantage!
The best thing about Pinterest is that you can link your website or online store to every
image or video pin, so that whenever users click on your pins, they will be sent to your
product page immediately.
2.
Service-based entrepreneurs If you are looking for clients, then Pinterest
is also a great place to promote yourself and your services.
Pinterest is home to those who live off of content marketing since you can easily do
it on the platform for free and you certainly can reach a good number of new potential clients!
There are tons of pins from service-based entrepreneurs like online coaches, freelancers,
and others who market themselves on Pinterest and actually get new clients.
3.
Content Creators Pinterest is the best-kept secret of every
successful content creator.
Yes, this includes bloggers, Youtubers, podcasters!
Pinterest is a place where curious people are looking for inspiration.
So if you are someone who makes interesting content, then you are sure to get a set of
new audience from Pinterest.
And unlike Google where it takes several months (even years!) to get close to the top search
results, Pinterest can take a few months for you to start seeing some results.
Just be sure you use the right keywords on your pin descriptions and titles because SEO
(search engine optimization) is also very important on Pinterest, just like it is on
Google.
I talk about that more about it in my video on Pinterest SEO.
Check the link in the description.
And I guess, that's it for today.
Don't forget to watch my Pinterest Masterclass, find the link down below.
And before you close this page, watch my other videos which I manually picked to help you
learn more about growing your Pinterest audience.
Check them here and there.
And I'll see you in the next videos!