Do you have plenty of keywords in your LinkedIn profile to help increase the number of views
your profile receives from either prospective employers or prospective customers?
Hi, I’m Jeri Walker with Your Best Designed Career and in this video, I’m going to show
you where you should drop your keywords and also give you just a few strategies to help
you find the best keywords for you to use.
And be sure to stay to the end when I’ll tell you about a couple of resources that
will help you out with LinkedIn.
Whether you are an employee trying to get the attention of a recruiter or a business
owner trying to get the attention of a client it's really important that you have a LinkedIn
profile that is optimized.
And one thing that will help you do that is to sprinkle keywords all through your profile.
There are a variety of places that you should place keywords in your profile so let’s
go over to LinkedIn and talk about them.
The first place and the most obvious place to put keywords is going to be in your headline.
I do have a video on the formula you should use to put together your headline and I'll
drop that link down below so be sure to check that out, but one thing you want to do in
your headline is make sure that you are incorporating keywords.
And the way you edit your headline is to click on this pencil, come down here, drop your
value statement in, your keywords, you have 120 spaces to do this and click save.
Next, you can add keywords into the text of your summary and you can do this a couple
of ways.
Obviously within the text of your summary you can drop your keywords but then also it’s
a great idea to go ahead and add a list at the bottom of your summary of the various
skills that you have.
And if you want to edit your summary you click on this same pencil that we used for the headline
and if you scroll on down then you have the opportunity to edit your summary and drop
your list of keywords right there.
Your summary allows 2,000 characters including spaces so there’s plenty of room here.
And then you’ll click save.
The next place that’s a good idea to drop some keywords is in your current job title,
you can put them in each job title but the current job title really has more weight in
your profile optimization so do make sure you at least put keywords in your current
job title.
You will click on this pencil and then make the change here, and then click save.
Next, what you want to do is make sure you have keywords within the actual text of your
job experience.
You should have a few bullet points in your job experience and then do make sure to incorporate
some keywords there as well.
So, to do that you go back and click on this pencil, scroll down below your job title and
add your keywords within the description and click save.
Now the last place you need to be sure you have plenty of keywords is down in the skills
section.
You can have up to 50 skills on your profile so add as many as you have.
Also, while you’re right here, give some thought as to which 3 skills you want to be
showing up before somebody has to click on this show more.
Now you can re-order your skills, let me show you real quick how to do that.
LinkedIn by default will pin your most endorsed skills at the top of your profile but you
can change that.
What you can do is unpin it and then you select which skill down here you would prefer to
show up on your profile without having to expand that list.
So say it’s this one, what you’ll do is you’ll pin that and if you even want to
reorder these and slide this one up to the top, just take this and put it right up top
so that will be the very first skill that somebody sees.
Then to add new skills you’ll click on this to add your skills, start to type in your
skills and then click add.
If you're not sure what keywords you should be using there's a couple of places I want
to show you that will help you curate key words
One way is, you can search job listings so I have placed in here business analyst and
you want to make sure that you select jobs.
You have all these options here but make sure you select “Jobs” and then I’m going
to scroll down and I’ve already decided which one I’m going to use and that is going
to be this one.
What you can see on this job posting now they don’t all have this but often the job poster
will have selected various criteria for this job posting so if these skills are important
to this job poster, and this position is in your wheelhouse, and is something that you
are interested in, then you need to make sure you have these skills in your profile.
Also, if you happen to have the Premium account, then once there have been enough applicants
to this position, then you will get a list of the skills the other applicants have so
you can get some insight as to what you competition has on their profiles.
Also, then another source that you can use is this topics directory and I’ll drop the
link down in the description as well.
What you do is if we go back to the business analysts, I’m going to click on the “b’s
here and you’ll get the more common ones will show up here on top but then you’ve
got this huge list of various skills that you can find what’s applicable to what you’re
searching for.
For now, I’m going to click on this one.
Then what you have is these very helpful lists.
You have the top companies, the top universities that are using this keyword.
But then if you slide over here you have this list of skills that people who tend to have
business analysis as a skill are going to have these same skills as well.
It kind of gives you an idea of what you need to be considering adding into your profile.
And then as well, you have these top skills so have a look at this topics list.
Now you know how to incorporate keywords into your LinkedIn profile, but do you know some
of the other things you should be doing on LinkedIn?
Get my free checklist and be sure you have done the ten basic steps that LinkedIn wants
you to complete.
Or if you're ready to go a little bit deeper into LinkedIn I do have a 53 page e-book that’ll
work you through everything you need to do to get your profile set up as well as what
you need to do on LinkedIn to increase your job opportunities.
I'll put the link for both of those right below.
I hope you found this helpful, please give the video a thumbs up and subscribe to my
channel to get more career and job search help.
Thanks for watching, I’ll see you next time.