Hair is your greatest accessory and
that you should have fun with it.
Even if you get a bad haircut,
you can get through it.
Hi, I'm Alice and today I'm getting a diffused
shaggy hair look with bangs.
But before you see my transformation,
subscribe below.
Other hairstyles I've had in the past include
bleach blonde, ombre gone wrong.
I've done the ashy gray.
You name it, I've probably done it.
And I've most likely done it to myself.
So it's looked terrible.
The last time I got my hair done,
I think it was last year around this time.
It was in the summer, and I just got a chop.
And then this just grew out from that.
Alexa Chung has always been a big hair inspo for me.
The look I want is just something that will look
more effortless, better air dried.
It's feeling so heavy.
It's one layer right now.
It's super bland.
And I think this will just be a fun, light, airy look.
Dun, dun, dun!
Alice!
Hi, everyone.
I am Adir Abergel, welcome to Hair Factory L.A..
I have been a hairstylist for almost
30 years and I think what I've learned
throughout the history of doing hair
is that you have
to find each individual's individuality.
So make sure that you explore yourself,
make sure you get a lot of different haircuts
because you don't know what you're going to find
out about yourself and that's the beauty of hair.
You have a beautiful wave that we don't even
see and so I want it to come to life.
I want to create this beautiful movement
and you're going to look gorgeous.
Okay?
Alright!
Let's do this, baby.
So now we're going to start with Alice's hair.
It's dry, right?
So we're going to take it and separate
it into three different sections.
Now that we created the right perimeter and the
right length, you're going to take the
hair and you're going to create
some layers that have some movement.
And you want to make sure that you go around
the front and create bangs that are almost
wrapping around your face.
You throw your hair up, you have all of these
beautiful layers.
I'm really kind of hoping for that 70s shaggy vibe.
I feel like this new haircut will affect my mood.
It'll get me more excited to just wake up
and have a different look.
The diffused shaggy hair is something
that has been iconic during the 70s and a lot of
the time during that period people used to cut
their own hair.
And so that's why it was highly layered.
I knew immediately when I met Alice
and I saw her texture that her hair was going to
fly and explode with all of this beautiful natural texture.
It's about freedom. It's about not caring.
It's about living in the
moment and letting your hair do
what it wants to do.
The way I style my hair and the effort I put into
it, I feel like kind of reflects what I'm feeling.
So it's just another extension of me.
I used a few different products by Virtue.
The first one that I used is the Un-Frizz Cream
and I loved mixing that with the Healing Oil.
You want to make sure that you use it almost like
hand cream and always start in the back
and then move to the front.
And then the final product that I ended up using is
a Moisture Defining Whip, which
is all about celebrating your natural texture.
Okay, keep your eyes closed.
Open your eyes.
Oh my god.
I didn't know my hair could do this!
Yeah, and the best, babe, the best.
You can kind of just take your hair, throw it up
into like a simple chignon like that.
So sexy on you.
Thank you.
You're welcome, baby.
I love it.
I love you.
I am so obsessed with my new hair.
I feel like it's 70s hair queen,
cool girl dreams achieved.
Like it's been so hidden
under all those long layers.
I can't wait to drive home, put my windows down,
put some music on, shake my hair, feel
how light and breezy it is.
Working with Alice was awesome.
I know that she was a little bit nervous that
it was going to look a little bit more like
a mullet.
I understood that she shouldn't have
straight across bangs.
I wanted it to feel more of a modern
shag and we achieved it.
And she looked absolutely gorgeous.
This look definitely boosted my confidence.
Heat wave, who?
Alexa Chung, who?
Scoot over.
Scootchie, scootchie.
There's a new 70s girl in town
and she's feeling good.
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