♫Gimme dat lip gimme dat lip
♫ Gimme dat lip gimme dat lip
(upbeat music)
- Today we're trying Target's top-selling lipsticks.
Ooh.
- It's rare that I go to Target for beauty specifically,
but then it's like right there on the left
and I'm like, what if I just
veer through the e.l.f. aisle today?
- I'm like one of those fish at the bottom of the sea
I see the brightest light in the store and I'm just like
(angelic music)
- In high school I used to hang out
in the Target parking lot
(laughs)
because there was nowhere else to go.
When I finally did go inside, I loved the beauty section
it's filled with so many choices, maybe too many choices.
- I feel like the quality is gonna
be decent but not luxurious.
- To be equivalent to like a pumpkin spice latte.
- So, basic.
- Let's smother our lips in affordable creams.
Oh it's e.l.f!
- Eyes lips and face.
- Is that what it stands for?
- Yeah, eyes lips and face!
- I'm shook.
- Whoa, why did you take that off?
- Cause it's a little like extra.
- What?
- You never read that Buzzfeed article on hacks?
- No.
- This is cute.
- It's nice.
- It's very moisturizing.
- What do you think so far?
- I don't know, being a matte girl
- Yeah she doesn't like moist things.
She likes dry ass lips.
- Don't ever say that again.
- I feel like for the price you can't beat this shit.
- This is a really good quality
and it's inexpensive, and it's a good color payoff.
(pops lips)
- Bring me the lippie!
Melting pout.
Take it's top off baby!
- With consent.
- Oh, this is cute!
- Wow!
Look at her go.
- This color is vibrant as fuck.
- I kind of like it on you.
- Yeah, I look sweet, which I'm not.
- I like your color a lot, it's very blue.
- It is very blue.
- You have a lotta like, particles.
- So do you.
- Really?
- Ooh, that's pigmented!
That's bright!
- The colors are very pigmented and lovely,
but it's too oily and it moves around too much.
- This is the kind of lipstick that you
accidentally touch your face and then
it gets all over you and then you're like, oh fuck.
- Is it worth the sacrifice of having to apply all day?
- Gell no.
- Yas bitch, rev up Revlon!
- It's like cute, and it's sleek.
- It's chic.
- What is it--
I'm sorry, did I just erase color on my lips?
- This just looks like chapstick
disguised in different packaging, what's HD about this?
- Ooh!
- Ah!
- Oh, that's some color.
- I like it.
- I love this.
Ooh, okay!
- If you were to look at my lips and look at your lips
you wouldn't think they're the same brand.
- I'm impressed, Target.
- And it smells nice!
- And, now I will be leaving.
- Milani, me likey.
- Milani I've heard of before, I actually
use their nail polishes a lot.
- It's a matte lip cream so I hope it's not like crusty.
- Crusty lip sissy!
- Oh!
- Wow.
- This smells like butterbeer.
- It does, exactly.
- Oh.
- Oh, wow.
You see how that instantly is just like, dry.
I'm here for it!
- Oh no, it's getting inside me, it's like a disease.
- Yo, I really like this color!
- What's the color called?
- Gorgeous.
- Oh isn't that true!
Look at that!
- Oh, fucking vamp.
- I feel like you're really close
to me while I'm putting this on.
- Maybe it's different formulations for different colors,
so just be sure that you pick the right color.
- Precious.
My precious!
♫Maybe it's Maybelline
- Maybe it's geared for 24 year olds.
- This shit don't move.
- So apparently there's color on one side
and then a little that locks it all in.
- When you look at this end though too,
this is not a ton of product.
- It smells like candy though.
- It's not a ton.
- My color is "Constant Cocoa", because
what else would we call something brown.
- Ooh, that's a color.
- Whoa, come on Barbie let's go party!
- Ooh sissy these are like some real
vibrant, fun colors and I support that.
- Now I put the top layer on.
- The lock and load layer.
- The lock and load layer!
Here we go!
- Magic, look at that!
- Oh.
- I'd wear this to an all day buffet
cause I knew it would never leave and I would just
eat all day and never have to worry about my lip.
- 100% knocked everyone else out of the water
because it wasn't too dry or matte,
stayed in place like impeccably
that shit is not gonna move.
This is another one that's going in the bra.
The people of Target know what the fuck they're picking.
- I was pleasantly surprised by the results,
there was a reason that they're the top sellers,
cause people know what's up.
- This is the Target dance move.
Shove it, shovel those lipsticks in.
- This is a great nude lip, which
you're used to, you're used to being nude.
Jasmine loves nudes, any type of nude, Jasmine loves.
(laughs)