So, so far in our social media monitoring
video series we've taken a look at a
very powerful tools but they're somewhat
siloed so you could look at twitter over
here and you could look at Instagram
over here or we could look at facebook
graph over here but what a great if we
had one tool that did all that for us
well I'm introducing you to HootSuite
now who's we you might be familiar with
it is a social media marketing tool and
a's in a scheduler social media schedule
you can schedule your tweets and
Facebook posts and all that but it has
fantastic tools to monitor your social
media channels and even geo-located a
geocode within a radius so let's get
started looking at HootSuite as a social
media monitoring tool so we go to
HootSuite dot-com and I have an account
you need an account in order for this to
work properly you you can sign up for
free but you are limited in the the
account you can add the strange you can
have and the reporting you can have and
i pay ten dollars a month and i pay
yearly so it's not that expensive so
once you have your HootSuite account you
click on login i'll put in my username
and password
and you're gonna be taking to what who
recalls the dashboard and this is what I
was talking about as far as the streams
or or a interface we could have
everything right and for your eyeballs
so i'll explain all this and a little
bit let me show you what you're looking
at so on the far left we have terrorism
as a hashtag through Twitter and the
left-center we have a shield locate tag
going on for iraq mosul iraq and that's
connected to Instagram on the right
center we have hashtag terrorism on
google+
r-right is a Twitter and we're looking
at terrorism or mobile no hashtags now
to get all this accomplished
you first have to add all of your social
networks that you belong to so you have
to go in to add social networks set up
and will connect you twitter account do
that same thing with facebook connect
your profiles google+ suit set all this
up beforehand
and i'll link Ali some links in the
description below where you can go take
a look at how to do that right from
hootsuite youtube they have fantastic
tutorials not how to do that once you
have all that setup then you can add
what these are called streams so you can
add click on add a stream you select the
account that you want so let's do we'll
do another instagram i have my profile
pre-selected and I could do hashtag a
particular user or location and since
we've already done a location as in
Mosul Iraq i'm going to do a hashtag and
i will use the hashtag terrorism since
we're looking at all terrorism type of
things
and i will add the stream now I could
have more than one hashtag so on the
fire right hot side now you'll see the
Terrorism hashtag associated with my
Instagram account now you notice that
some of these are in Arabic and and some
other languages and what you'll have to
do in this dashboard format you-know-who
sweet doesn't do the translation for you
so you'd have to do one of these you
know copy and paste open up google
translate put in the words and then we
have a google translate that is its
translated to english
an extra step but it's a simple one and
tilt at some point HootSuite actually
have a translation within the strings so
let's take a look at what I've set up
over here on terrorism hashtag terrorism
minus RT geocode all that stuff so I'm
going to look into preferences and again
it's the same process so you go into to
add a stream i put on twitter i click on
the search function i added my profile
and then enter a search query now you'll
see this button right here says show
examples of how to do that and so they
have a simple queries that you can do
but none of them contain geocode and so
in order to get geocodes of particular
areas i went to a free website it's
called free geocode ER you can put in
the location that you'd like
so for instance i did brussels belgium
here i've copied in the latitude and
longitude and back over HootSuite I put
that in but if you notice
if you notice i removed all logic and
latitude word put a comma between the
two and then I have another comment at
the end of the geocodes and the space
and then i have 100 mile radius
now if this looks familiar to do this is
what you can do inside of the Twitter
advanced search we looked at a few
videos ago on how to set up a Twitter
advanced search and save that search and
you can monitor right through the
twitter right through the Twitter
website so this is the same principle we
are in twitter but we're using it
through HootSuite once you're set with
that click on Save Changes and i will
show you the stream and i forgot to
mention the minus RT is means no
retweets in the Instagram example we're
looking at Mosul Iraq it's just simple
as going to add stream go to Instagram
go location
once you're at location you type in the
search area that you'd like
so just for this example I'll type in
Boston Mass and it should populate it
Jericho's recognize that area and click
add the stream and we're on the far
right you'll see that pop in so i'm
getting all the Instagram posts that
have a geolocation switch time for
Boston Mass and I can just go through
here and if it's if it's something
interesting i can click on that person's
profile
right here this is steven chu e2 and I
can look at his profile his bio and then
if I really want to get following I can
follow him or unfollow him i can look at
all this post right here
so tonight
will pop-up feature that they have
now this was just a quick overview
I give you as much easily details I
could in the short amount of time but i
highly recommend checking out who's
sweet sweet calm for a social media
monitoring tool or tools in this case
and let me know what you think
which is it something that you would use
let me know in the comments below thanks
for watching if you liked the video give
it a thumbs up don't forget to subscribe
and share with your colleagues and
friends and i'll see you in the next
video